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December 16, 2008 2:00 PM PST

Pentax's white SLR for Imperial stormtroopers

by Stephen Shankland
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Pentax's limited-edition white K2000.

Pentax's limited-edition white K2000.

(Credit: Pentax)

It can be hard to get your lower-end SLR to stand out in the crowd of options these days, which is doubtless why Pentax on Tuesday announced a white version of its entry-level K2000 SLR and two bundled lenses.

The "very limited edition" model comes with white versions of the smc DA L 18-55mm F3.5-5.6 AL and smc DA L 50-200mm F4-5.6 AL lenses beginning in February, Pentax said. The company won't announce prices until later, but the ordinary versions of those products cost about $800 today.

News.com Poll

Ugly or beautiful?
What do you think about the look of Pentax's limited-edition white K2000?

It's ugly
It's beautiful
Meh



View results

In the compact camera market, distinctive colors have proved a useful marketing tool, but I'm a crotchety curmudgeon who's generally scorns such superficial gimmicks.

So why do I find myself actually liking the look a little?

Maybe it's a Pavlov conditioning reaction that makes me salivate when I see Canon's distinctive but high-priced L-series telephoto lenses. Or maybe it's just because it's a different look. I don't care for the silver variants of Canon's Rebel line of entry-level SLRs.

There's something slightly whimsical about a white SLR studded with black buttons, eyecup, and hand grip. It reminded me of an Imperial stormtrooper from Star Wars. Or perhaps a ptarmigan in winter plumage. Or maybe James Bond's underwater-ready Lotus Esprit from The Spy Who Loved Me.

I don't think I'd buy it though. Aside from the premium pricing I'd expect with a "very limited edition" product, I'm not sure how well the white Pentax will hold up against wear and tear, though. The problem with getting something for its distinctive appearance is you're committed to keeping it looking good.

I included some more photos below. Do you think it's ugly or wondrous?

... Read more
November 9, 2007 7:16 AM PST

New meaning to the term 'smoke screen'

by Stephen Shankland
  • 1 comment

A rear projector displays a swirling image on a curtain of descending fog.

(Credit: Stephen Shankland/CNET News.com)

MONTEREY, Calif.--Here's an entertaining gimmick that looks as if it's from a company called FogScreen.

At the 6Sight digital-imaging show here Thursday, the Portola Plaza Hotel had a machine producing a thin, downwardly flowing curtain of fog backlit with a digital projector.

It was kind of hypnotic to watch the swirling psychedelic graphics, and it was just the thing to kill time while waiting for the audience to sift into the auditorium. Alas, during the speeches later, after it had been turned off, it dripped on one of the speakers, so be careful where you mount it.

It wasn't perfect for a PowerPoint presentation, but it worked for logos, and you can walk through it, so this could be a better attention getter than spinning LED novelties for your next trade show, if you have the budget.

Another view.

(Credit: Stephen Shankland/CNET News.com)

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About Underexposed

This blog sheds light on digital photography subjects such as cameras, photo editing, and Web sites. Shankland joined CNET News in 1998 after a five-year stint as a science writer. He's a lab rat who grew up in Los Alamos, N.M., and graduated from Harvard.

Contact Stephen at Stephen.Shankland@cnet.com

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