Google has brought to Linux the beta version of its new Picasa 3 software for image editing, cataloging, and uploading.
The new release catches the open-source operating system up with Windows, which got the Picasa 3 beta one month earlier. There's still no word about a Mac OS X version, although Mike Horowitz, Google's Picasa product manager, told me earlier that "Macs are important to us...We're always looking for new ways of making sure our users are happy, so it's something we're looking at."
A collage mode in Picasa lets people create poster-size collections, sizing and placing each snapshot. (Click to enlarge.)
(Credit: Google)The new version adds a retouching tool, automatic synchronization of photos on the PC with those stored at Google's Picasa Web site, and a collage mode that lets people combine numerous snapshots into a poster-size collection, Google programmer Lei Zhang said in a blog post announcing the new version. The new version also is faster, he added.
However, it does lack the Windows version's movie maker feature that can turn photos into a slideshow with a soundtrack that can then be uploaded to YouTube.
The software runs using Wine and an open-source software layer that translates a program's Windows instructions into commands for Linux instead. Google has contributed about 850 patches to the Wine project so far this year, Google said. Better video support in Wine is still a work in progress, though, which is why the movie maker feature is disabled.
Google is funding work to ensure the Windows version of Adobe Systems' Photoshop and other Creative Suite software can run on Linux computers.
For the project, Google is funding programmers at CodeWeavers, a company whose open-source Wine software lets Windows software run on Linux. Wine is a compatibility layer that intercepts a program's Windows commands and converts them to instructions for the Linux kernel and its graphics subsystem.
"We hired CodeWeavers to make Photoshop CS and CS2 work better under Wine," Dan Kegel, of Google's software engineering team and the Wine 1.0 release manager, said on Google's open-source blog. "Photoshop is one of those applications that desktop Linux users are constantly clamoring for, and we're happy to say they work pretty well now...We look forward to further improvements in this area."
Google already uses Wine for the Linux version of its Picasa software for editing, tagging, and uploading photos. Photoshop is a larger and more complicated package, however, not to mention updated to version CS3 for nearly a year, so it's likely the CodeWeavers programmers will have a lot of work on their hands.
A survey by desktop Linux advocate Novell found Photoshop is the top non-Linux application that Linux users would like to have. Although Adobe has dipped its toes into the desktop Linux waters, so far it hasn't made any major moves.
And with current technology trends, maybe Adobe never will see the need for Linux ports. With virtualization software from companies such as Parallels and VMware and improving support from chipmakers Advanced Micro Devices and Intel, it's getting easier to run multiple operating systems on the same computer.
This graph shows the activity in the brain's pleasure center; there's more activity with wine subjects think costs $90 a bottle (top line) than the same wine priced at $10. The arrow shows the moment when the subjects started tasting the wine.
(Credit: CalTech, Stanford)In a study that could make marketing managers and salespeople rub their hands with glee, scientists have used brain-scanning technology to shed new light on the old adage, "You get what you pay for."
Researchers from the California Institute of Technology and Stanford's business school have directly seen that the sensation of pleasantness that people experience when tasting wine is linked directly to its price. And that's true even when, unbeknownst to the test subjects, it's exactly the same Cabernet Sauvignon with a dramatically different price tag.
Specifically, the researchers found that with the higher priced wines, more blood and oxygen is sent to a part of the brain called the medial orbitofrontal cortex, whose activity reflects pleasure. Brain scanning using a method called functional magnetic resonance imaging (FMRI) showed evidence for the researchers' hypothesis that "changes in the price of a product can influence neural computations associated with experienced pleasantness," they said.
The study, by Hilke Plassmann, John O'Doherty, Baba Shiv, and Antonio Rangel, was published this week in the Proceedings of the National Academy of Sciences.
This chart shows that people ranked taste of a $45 wine higher than the same wine priced at $5, and the same for a different wine marked $90 and $10.
(Credit: CalTech, Stanford)The research, along with other studies the authors allude to, are putting a serious dent in economists' notions that experienced pleasantness of a product is based on its intrinsic qualities.
"Contrary to the basic assumptions of economics, several studies have provided behavioral evidence that marketing actions can successfully affect experienced pleasantness by manipulating nonintrinsic attributes of goods. For example, knowledge of a beer's ingredients and brand can affect reported taste quality, and the reported enjoyment of a film is influenced by expectations about its quality," the researchers said. "Even more intriguingly, changing the price at which an energy drink is purchased can influence the ability to solve puzzles."
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