The Olympus E-P1 with its small 17mm lens attached.
(Credit: Olympus)The Olympus E-P1 camera, a hybrid designed to combine advantages of both compact cameras and SLRs, is a welcome arrival in a digital camera market struggling to find new directions.
The small and light camera that debuted Tuesday features interchangeable lenses and relatively large sensor that endow SLRs with flexibility and higher image quality, but it's also got a small body of a compact camera. It has the potential to appeal to SLR owners who want something smaller and to compact camera owners who want something better, if Olympus can convince people to surmount a significant obstacle, price.
Like most hybrids--gaming laptops, for example, or bicycles with aspects of both road bikes and mountain bikes--the E-P1 sacrifices specialization for versatility. But the digital camera market is saturated, and the E-P1 is a promising member of a newer camera breed.
There are a handful of competitors with similar aspirations. Canon's G10, the newest in its G series of high-end compact cameras, is one example. Nikon's GPS-enabled P6000 is another, though, like the G10, it doesn't have an interchangeable lens. And Panasonic's G1 and GH1, which employ the same Micro Four Thirds lens and sensor standard as the E-P1, are probably closest.
The biggest knock against these cameras is price. Their relatively large sensors--especially those in the Micro Four Thirds cameras--cost a lot to manufacture, and fast electronics and high complexity just make things worse. Few people are willing to spend more than $300 on a camera, much less the hybrid cameras.
Brace yourself for some sticker shock. ... Read more
Olympus' concept model of a svelte compact camera using the Micro Four Thirds standard.
(Credit: Stephen Shankland/CNET)LAS VEGAS--Olympus has set a ship date, albeit one with a lot of wiggle room, for its first high-end compact camera using the Micro Four Thirds technology.
The camera maker first showed a nonworking "concept model" of the camera at the Photokina show last September, and the same model is on display here at the Photo Marketing Association (PMA) trade show. Now, though it sports a label, "launching this summer."
... Read moreLAS VEGAS--Panasonic's camera group isn't happy with its U.S. market share and is working on a new marketing plan to improve it, executives said Tuesday at a photography show.
Panasonic's video-capable DMC-GH1
(Credit: Stephen Shankland/CNET)"In looking at the U.S., we have not positioned the Lumix brand to our satisfaction," said Panasonic Executive Vice President Robert Perry at a press event at the Photo Marketing Association show here.
The company has No. 1 digital camera share in France and routinely is first or second in various other areas, but it's working to fix its sales problem in the United States, he said. Specifically, the company has begun a market review, he said.
"Over the coming months, we will see many changes," trying to win the hearts and minds of buyers and trying to fire up the resellers "whom we need to get behind the product and support it and make sure they communicate our value proposition," Perry said.
... Read moreCompact-camera manufacturers have begun testing the waters with a wealth of high-end features as they search for new ways to gain revenue, market share, and recognition.
In earlier digital photography days, a camera with an extra megapixel of resolution, face recognition, or image stabilization could stand apart from the herd. But now that herd has grown larger, most folks who'll buy a digital camera already have done so, the economy has put consumer spending on ice--and camera makers are making some bolder bets with high-end features.
Among them: Nikon's built-in GPS support to record where a photo was taken, Casio's high-speed video, and the Micro Four Thirds camera system from Panasonic and Olympus.
Premium features aren't an easy sell. They tend to appeal to market niches rather than the mainstream. Early implementations are often rough around the edges. And it's hard enough to convince people to buy a new camera, much less one with the higher price of premium features.
But winning those customers can have a good payoff with better profit margins. And that's critical in this day and age. Market research firm IDC expects that after years of growth, the shipments of digital cameras will decline in 2009.
"It's crowded, and it's getting crowdeder," IDC analyst Ron Glaz said of the digital camera market. "We're anticipating that with the slowdown in economy and disposable income, we'll start seeing consolidation of the vendors." In other words, even though something in the neighborhood of 38 million digital cameras are sold annually, some companies will throw in the towel.
... Read more
Panasonic's DMC-G1
(Credit: Panasonic)Panasonic's $670 G1 and Olympus' $540 E-520 and $450 E-410--that show both the advantages and disadvantages of the Four Thirds standards the companies use.
The Four Thirds system governs image sensor sizes and the mounting mechanism for interchangeable lenses on the companies' SLR cameras, and the companies announced a new variation called Micro Four Thirds for smaller cameras that have SLRs' interchangeable lenses but not SLRs' "reflex" mirror, which directs light through an optical viewfinder before a shot is taken.
Four Thirds SLRs have a smaller sensor than lower-end SLRs from market leaders Nikon and Canon, which poses image quality challenges because there's less surface area to gather light. However, the sensor size is the same for Four Thirds and Micro Four Thirds, which means that cameras using the latter have a much larger sensor than typical compact cameras have.
... Read more- prev
- 1
- next
