• On MovieTome: Why you didn't see Shatner in TREK

Underexposed

Read all 'Science' posts in Underexposed
January 14, 2008 10:55 AM PST

Study: $90 wine tastes better than the same wine at $10

by Stephen Shankland
  • 37 comments

This graph shows the activity in the brain's pleasure center; there's more activity with wine subjects think costs $90 a bottle (top line) than the same wine priced at $10. The arrow shows the moment when the subjects started tasting the wine.

(Credit: CalTech, Stanford)

In a study that could make marketing managers and salespeople rub their hands with glee, scientists have used brain-scanning technology to shed new light on the old adage, "You get what you pay for."

Researchers from the California Institute of Technology and Stanford's business school have directly seen that the sensation of pleasantness that people experience when tasting wine is linked directly to its price. And that's true even when, unbeknownst to the test subjects, it's exactly the same Cabernet Sauvignon with a dramatically different price tag.

Specifically, the researchers found that with the higher priced wines, more blood and oxygen is sent to a part of the brain called the medial orbitofrontal cortex, whose activity reflects pleasure. Brain scanning using a method called functional magnetic resonance imaging (FMRI) showed evidence for the researchers' hypothesis that "changes in the price of a product can influence neural computations associated with experienced pleasantness," they said.

The study, by Hilke Plassmann, John O'Doherty, Baba Shiv, and Antonio Rangel, was published this week in the Proceedings of the National Academy of Sciences.

This chart shows that people ranked taste of a $45 wine higher than the same wine priced at $5, and the same for a different wine marked $90 and $10.

(Credit: CalTech, Stanford)

The research, along with other studies the authors allude to, are putting a serious dent in economists' notions that experienced pleasantness of a product is based on its intrinsic qualities.

"Contrary to the basic assumptions of economics, several studies have provided behavioral evidence that marketing actions can successfully affect experienced pleasantness by manipulating nonintrinsic attributes of goods. For example, knowledge of a beer's ingredients and brand can affect reported taste quality, and the reported enjoyment of a film is influenced by expectations about its quality," the researchers said. "Even more intriguingly, changing the price at which an energy drink is purchased can influence the ability to solve puzzles."

January 4, 2008 5:56 PM PST

A clock for math whizzes

by Stephen Shankland
  • 24 comments

Update 7:40 p.m. PST January 6: Thanks to alert reader OneGB for supplying the origin of the clock. The central design may look like a bungled biohazard symbol, but it in fact is another three-nine reference, the "hurricane" symbol of a high-IQ organization called the Triple Nine Society. The group also sells Triple Nine aprons, mugs, bibs, underwear, and other whatnot at CafePress.com.

Math enthusiasts who don't want to move totally into the digital realm might appreciate this analog clock.

Each number is expressed as a calculation involving three instances of the number 9.

For example, 5 o'clock is the square root of nine (3), factorial (3x2x1 = 6), minus 9/9 (6-1 = 5).

The trickiest time is 7 o'clock, whose calculation works out to 6.99999..., with an infinite number of nines. Wikipedia assures us that 0.99999... really does equal 1, so no worries that the clock is cheating there.

While we're on the subject of archaic clock technology, how come clocks and watches with Roman numerals represent 4 o'clock with IIII rather than the traditional IV? A friend told me it was because it was easier for illiterate people to comprehend, but I'd love to see some history about this.

(Via Bad Astronomy Blog.)

January 2, 2008 10:08 AM PST

Tunguska study: Small asteroids pack a wallop

by Stephen Shankland
  • 3 comments

Sandia National Laboratories researchers have concluded that the asteroid that spectacularly blasted trees over Tunguska, Siberia, on June 30, 1908, was much smaller than earlier estimates suggested.

A supercomputer simulation shows the asteroid's mass turned into an expanding jet of high-temperature gas traveling at supersonic speeds, the Albuquerque, N.M.-based lab said in a December statement.

"That such a small object can do this kind of destruction suggests that smaller asteroids are something to consider," principal investigator Mark Boslough said. His advice: "We should be making more efforts at detecting the smaller ones than we have till now."

December 13, 2007 7:19 AM PST

Global warming worry: Accelerating pace of change

by Stephen Shankland
  • 58 comments

Correction at 3:30 p.m. PST Thursday: Blame my Rust Belt ignorance. The Ohio river that burned is the Cuyahoga.

The retreat of the Jakobshavn Glacier on western Greenland is accelerating, Thompson said. Shown here are lines indicating the location of the end of the glacier starting in 1850 at the far left. The furthest yellow line on the right is 2000, and the two red lines are 2003 and, at far right, 2005.

(Credit: Lonnie Thompson/Ohio State University)

SAN FRANCISCO--I've been spending some time at the the American Geophysical Union conference here, and I've had a recurring thought: When it comes to apocalyptic predictions, geophysicists have the Book of Revelations beat, hands down.

Sometime in the last few years, the idea that global warming is a reality and that it's caused in large measure by people has finally started sinking in. But perhaps because of the remaining skepticism, and more likely because of the fascinating research involved, scientists just can't leave the issue alone.

Global warming has been a major theme among the 14,500 scientists who have converged here for the 40th AGU conference. Seemingly, they can't get enough of it: A year after former Vice President Al Gore addressed conference attendees during the height of hype around his Inconvenient Truth documentary, organizers again gave the stage to an articulate speaker on the issue. This time it was Lonnie Thompson, an Ohio State University scientist who has spent innumerable hours drilling into icecaps at the world's highest elevations.

Lonnie Thompson at AGU

(Credit: Stephen Shankland/CNET News.com)

Global warming, a decades-old idea that posits certain greenhouse gases will keep heat from escaping into space, has moved gradually from a prediction to a measurable phenomenon. But for those who are inclined to feel comfort that scientists got it right, Thompson had sobering words on Wednesday evening: the pace of glacial melting is accelerating, and scientists don't have a handle on the new patterns.

"We're in unfamiliar territory," Thompson said. "The observed rapid changes in Greenland and Antarctica are not predicted. What we're seeing is fast glacier flow."

Thompson uses yaks to carry back each one of hundreds of six-foot ice core samples retrieved from holes drilled in glaciers.

(Credit: Lonnie Thompson/Ohio State University)

Take the Jacobshavn Ice Stream, a glacier on the west side of Greenland that drains about 6.5 percent of the continent's massive ice sheet. Between 2000 and 2003, its rate of retreat nearly doubled. Scientists expected a slow and linear response to global warming, but instead the response has been fast and accelerating. Another example is the Qori Kalis Glacier in Peru, whose initial retreat rate around 1991 was about 6 meters per year but now is 60 meters per year.

"It's not just retreating. It's an exponential increase," he said.

Humanity has a lousy track record dealing with environmental crises before they become severe, he said, pointing as an example to Ohio's famously polluted Cuyahoga River.

"When did we do anything about that river? When it caught on fire," he said. "We've cleaned it up. Now there are walleye and pike in it. It wasn't that we couldn't do it; it was that we didn't have the political will to do it."

Compared to some crises, though, global warming poses long-term challenges because greenhouse gases stay in the atmosphere 70 to 120 years after being emitted, he said.

This year, melting split the Furtwangler Glacier on Africa's Mt. Kilamanjaro into two halves.

(Credit: Lonnie Thompson/Ohio State University)

Glaciers are only one reflection of overall climate trends, but Thompson believes they're an important one--especially the ones he's specialized in studying, those growing at the tops of high mountains in central latitudes rather than the vast expanses in the Arctic and Antarctic regions.

"Glaciers, especially tropical glaciers, are the canaries in the coal mine for our global climate system," he said.

In his research, Thompson has spent 840 days above 18,000 feet, setting up camps and drilling out cores of ice from the glaciers. The ice cores record in tiny air bubbles volcanic activity and greenhouse gas levels; each year has its own layer that can be dated by characteristic patterns of dust deposition and by wet and dry seasons.

The ice core records are disappearing along with the glaciers, though. Several he's examined, for example, show evidence of above-ground thermonuclear bomb tests from the Soviet Union in the 1960s and the United States in the 1950s. But there's no evidence of either on the Naimona'nyi Glacier on the Tibetan Plateau.

"These glaciers are wasting from the surface down," Thompson said.

December 12, 2007 12:02 PM PST

Record heat sweeps Arctic Sea, ice in 2007

by Stephen Shankland
  • 14 comments

This graphic shows in red the area of arctic ice that was present in the summer of 1980 but missing this summer. At lower right is the equivalent surface area in terms of the size of the United States.

(Credit: Credit: Don Perovich, U.S. Army Cold Regions Research and Engineering Laboratory)

SAN FRANCISCO--Warmth may not be an attribute you associate with a place where the sun doesn't shine in the winter and the sea freezes over, but all things are relative. And compared to earlier years, the Arctic was downright sweltering this year.

According to new research presented here at the the American Geophysical Union conference, the Arctic Ocean reached record high temperatures, arctic ice diminished to a record low, and ice melted on Greenland for a record number of days.

"In 2007, we had off-the-charts warming" of the Arctic Sea in the summer, said Mike Steele, an oceanographer with the Polar Science Center at the University of Washington.

Specifically, he said the Arctic Sea surface temperature was 3.5 degrees Celsius (6.3 degrees Fahrenheit) warmer than the 100-year historical average and 1.5 degrees Celsius (2.7 degrees Fahrenheit) warmer than the historical maximum. Two factors were at play in the heating: the sun and, to a lesser degree, warmer ocean currents, he said. In one area north of Russia, temperatures were 5 degrees Celsius (9 degrees Fahrenheit) above average.

This comparison shows the 'off-the-charts' relative warmth of the Arctic Ocean in the summer of 2007.

(Credit: Mike Steele, University of Washington)

There's a feedback loop that connects the ocean temperature and the melting of sea ice. "The ocean absorbs heat, which melts the ice, which means there's more open ocean, which means more heat is absorbed," said Don Perovich, an arctic ice scientist at the U.S. Army Cold Regions Research and Engineering Laboratory. "It's a classic positive feedback."

It's no surprise that the arctic ice is shrinking. But the new data gives a specific measurement for how much is gone.

Between September 1980 and September 2007, the Arctic Sea ice dropped from 7.8 million square kilometers to 4.2 million square kilometers, Perovich said. "You can see the Northwest Passage, the shortcut across the top of the world, was ice-free at the end of the summer."

For comparison, the area of ice is the same as all the states east of the Mississippi River and a broad swath of those to its west, he said.

The math behind the feedback loop involves a property called albedo, which measures the fraction of sunlight that's reflected. The albedo of ice is about 85 percent, compared to 7 percent for the ocean.

What got the feedback loop started is a subject of some debate. "The ice-albedo feedback needs a trigger," Perovich said.

Culprits include a surge of warm water from the Pacific Ocean and anomalous winds that may have pushed ice to create more open ocean. And global warming in general means warmer air, which means a later start to winter ice freezing and less freezing when it does begin, Steele said.

Steele estimates that 2007's warm summer will reduce ice thickness by about a meter, Steele added.

With thinner ice, it's easier to start the feedback loop again. "The ice is more vulnerable to a short-term wind event," Perovich said.

Greenland, too, is showing signs of warming.

Red areas here show areas of Greenland where ice melting in 2007 lasted unusually long--the darkest being 30 days more than the average of the years from 1988 through 2006.

(Credit: Credit Marco Tedesco, University of Maryland)

"2007 set a new record, with melting occurring for 25 to 30 days longer than the average of 1980 to 2006," said Marco Tedesco of the University of Maryland.

The rate of increase in melting since 1988 is about 19,000 additional square kilometers each year, about 1.5 times the size of Maryland, Tedesco said.

Greenland, too, has an albedo-related feedback loop. When less snow falls, older and darker snow is more exposed, and this older snow absorbs more heat, Tedesco said. That albedo effect, combined with unusually high temperatures, were responsible for the increased melting, Tedesco said.

Arctic Sea ice melting doesn't increase sea level, but Greenland is another matter: all its water is on land today, so thawing will increase oceans.

December 11, 2007 11:50 AM PST

Scientists tackle midrange weather forecasts

by Stephen Shankland
  • Post a comment

This image shows the alternating periods of stronger and weaker rainfall, called a Madden-Julian Oscillation. Blue and red represent high and low rainfall across the equatorial region of the Earth. The 1987-1988 season had particularly pronounced MJO activity, and MJOs are strongest in the Indian Ocean region.

(Credit: NASA)

SAN FRANCISCO--Scientists are trying to peer a bit further into the future than the typical five-day weather forecasts available today.

Forecasting weather is a notoriously tough challenge that combines physics modeling, data collection, and computer processing--and unlike many scientific problems, pretty much everyone on the planet cares how well it's done. But forecasts today peter out after a few days, leaving a cloud of uncertainty (forgive me) that only lifts when it comes to predicting seasonal weather phenomena such as El Nino.

Scientists are now getting a handle on intermediate-term forecasts by computer models of a particular type of large-scale weather phenomenon called a Madden-Julian Oscillation discovered in the early 1970s. These MJOs are linked to phenomena including Atlantic hurricane seasons and South Asian monsoons, and modeling them with a computer can "provide new predictions with lead times of one to three weeks," said Duane Waliser, principal scientist for water and carbon cycles at NASA's Jet Propulsion Laboratory, speaking today at the American Geophysical Union conference here.

When MJOs occur, rainfall alternates between periods of greater and lesser intensity, typically with each period lasting 40 to 50 days and the pattern gradually traveling east across the planet, Waliser said. Although they take place at equatorial latitudes, their effects extend farther north and south into the middle latitudes, Waliser said.

Only recently have MJO computer models become very good at predicting the actual phenomena, he said.

"Five to ten years ago, you would have been hard-pressed to find any models that represented it that well at all," Waliser said. Now, though, multiple institutions are working on the problem, and scientists actually have a choice of models.

One problem with using MJOs to predict medium-term weather, though, is that they are only intermittent phenomena that take place roughly two to six times per year. "If it's there, we have something to go on. If it's not, then we don't."

December 10, 2007 4:49 PM PST

Stanford eyes offshore wind farms for Calif.

by Stephen Shankland
  • 2 comments

SAN FRANCISCO--A Stanford research team has concluded that the ocean not far off the Northern California coastline is the most promising spot for an offshore wind farm to generate power.

Specifically, the researchers concluded that the sea off Cape Mendocino, roughly 150 miles northwest of San Francisco, was their top pick. Wind turbines there could supply 5 percent of California's electrical power needs, they projected.

The researchers plan to present their findings Thursday at the American Geophysical Union conference here Thursday.

There are a number of offshore wind farms--one to the west of Denmark springs to mind--but most of the attention on wind power in the U.S. has focused on terrestrial installations. The Stanford team, though, evaluated several locations in the Pacific Ocean to the west of California.

The researchers compared three spots on the basis of sea depth as well as wind speed and consistency. Ocean winds are stiffer farther offshore, where seas are deeper, but it's prohibitively expensive to build there. Thus was the ocean off the San Francisco Bay Area ruled out.

Most of the Southern California coast isn't windy in the summer, so it, too, was scratched from the list. That left the sea off Cape Mendocino, north of San Francisco. Actually building such a farm would require environmental and other reviews and probably would take at least seven years, said Michael Dvorak, a doctoral student who worked on the study.

No doubt that wouldn't sit well with some folks who appreciate their pristine Pacific views today, the researchers acknowledged in a statement.

But even in the case of a controversial 130-turbine Cape Cod power project, opposition came from a vocal minority. An Opinion Research Corp. study earlier this year found 58 percent of those who live on or near Cape Cod support the wind farm project, the Stanford researchers said.

Other researchers involved in the study are Mark Jacobson, a professor, and Cristina Archer, an assistant professor.

Jacobson and Archer also are presenting separate research at AGU that found linking multiple regional wind farm projects together can even out supply gaps caused by inconstant winds.

December 10, 2007 3:49 PM PST

Warming climate triples northern fire frequency

by Stephen Shankland
  • 10 comments

SAN FRANCISCO--Researchers have linked global climate change to a tripling in the frequency of large fires in major forests of Alaska and Canada.

Black spruce forests cover about 2.7 million square kilometers in Canada and Alaska--about a third of the area of the lower 48 states of the U.S., and fire records date back to the 1950s. Beginning around 1987, the rate that large wildfires struck the forest jumped from about once every 10 years to once every 3 years, said Eric Kasischke of the University of Maryland at College Park, speaking at the American Geophysical Union conference here Monday.

"We've seen an increase in the number of very large arboreal fires," Kasischke said. (He defines a large fire as one that burns more than 1 percent of the land area in a particular region, such as Alaska's interior.)

There are two links to the gradually warming climate, he said. First, the fires increasingly show up in the fall, when soils are driest and fires therefore are more severe, he said.

Second, the fires are burning deeper into the soil, a significant change given that these northern forests have a thick layer of biological material, typically about 10 inches deep.

"The fires that change the ecosystem the most are occurring more frequently," he said. He predicted that the gradual warming will mean black spruce forests gradually will be replaced by aspen, birch, lodgepole pine, and jack pine forests. In addition, when the organic layer burns, permafrost below no longer is as well insulated.

The deep-burning fires are something of a vicious cycle, too, from a global warming perspective. With the thick layer of biomass, the black spruce forests typically have about 50 tons of carbon per hectare--or about 20 tons per acre--where ordinary U.S. forests have only about a fifth that. When burned, that carbon becomes carbon dioxide, the dominant greenhouse gas culprit in global warming.

The deep burn releases enough carbon dioxide that "you can detect the signal in trace gas emissions," Kasischke said.

December 10, 2007 2:17 PM PST

Voyager 2 finds our solar system is squashed

by Stephen Shankland
  • 16 comments

Correction: The distance from the sun Voyager 2 is estimated to reach in 2020 is about 11 billion miles.

This diagram shows plasma from interstellar space colliding with the heliosphere that surrounds the sun.

(Credit: NASA)

SAN FRANCISCO--Thirty years after launch but earlier than expected, Voyager 2 has left the cozy realm of our solar system, where the stream of particles from the sun dominates space.

You might think that space billions of miles from the sun is a placid, empty domain. In fact, Voyager 2 has been heading outward in the same direction as the solar wind, charged particles streaming from the sun, but things started to get a lot more complicated on August 30, when the spacecraft was 7.8 billion miles from the sun.

There, the spacecraft passed into a new region, where the solar wind suddenly slams into the prevailing breeze and magnetic field left from a series of massive supernovas from 20 million to 30 million years ago, said Voyager project scientist Edward Stone of the California Institute of Technology during a news conference at the American Geophysical Union conference here Monday.

In this area, called the termination shock, the speed of the solar wind drops abruptly from about 250 miles per second to about 60, said John Richardson, a Massachusetts Institute of Technology researcher who's the principal investigator for the Voyager's plasma science work.

Voyager 1, which is traveling faster than Voyager 2 and in a different direction, already crossed the termination shock boundary in December 2004, though some of its elderly instruments are defunct and it crossed during a gap when data wasn't recorded. But Voyager 2 crossed the boundary while significantly closer to the sun, indicating that this region where the solar wind dominates, called the heliosphere, is not in fact a sphere but rather is squashed.

"The termination shock is 1 billion miles closer to the sun in the southern hemisphere than in the northern hemisphere," Stone said, referring to regions of space on either side of plane in which the planets orbit the sun. "There's something outside pushing in on the field of the heliosphere. We believe it's a magnetic field distorting an otherwise spherical surface."

It'll be a while--probably 7 to 10 years--before the Voyager spacecraft leave the solar system altogether and cross into interstellar space itself, Stone said. The researchers hope that will be before the Voyagers' radioactively powered batteries are estimated to run out of juice--sometime between 2020 and 2025, he added.

A Voyager spacecraft

(Credit: NASA)

If you're disgruntled that your own batteries seem to expire much sooner, bear in mind that NASA shuts down most of the spacecrafts' instruments and that they transmit data back to Earth with a 20-watt transmitter. That's much less than most conventional light bulbs.

Their distance from the sun in 2020 will be about 14 billion miles for Voyager 1 and 11 billion miles for Voyager 2. For perspective, that's 148 and 122 times as far away from the sun as the Earth is, respectively. Voyager 1 is traveling about 10.6 miles per second and Voyager 2 at about 9.3 miles per second.

That's remarkable longevity. NASA bet on an initially modest mission to Jupiter and Saturn but planned for the spacecraft to lead much longer lives. With a gradually lengthening series of three-year budget extensions, the spacecraft have made it to Uranus and Neptune, and Stone and his colleagues are now writing the next three-year funding proposal.

The Voyager spacecraft cost $865 million to build and launch and $120 million so far to operate.

Others likely will follow in the Voyagers' footsteps. First will be the New Horizons mission, now launched and scheduled to visit Pluto in 2015. The next planned is Ibex, short for Interstellar Boundary Explorer, a spacecraft dedicated to investigate these outer reaches of the solar system that's scheduled for a June 2008 launch.

Ibex in particular is geared to investigate one mystery that Voyager 2 uncovered. The researchers expected the solar wind particles to be a toasty 1 million degrees in temperature, but in fact they are a relatively cool 200,000 or so, Stone said. "The thermal energy that was missing most likely went into the acceleration of ionic particles," he said.

Also to be studied are the particulars of the termination shock, a fast-changing region. Voyager 2 actually crossed the boundary at least 5 times on its way out from the sun, Stone said, as it traversed the turbulent region.

November 21, 2007 12:38 PM PST

Report: Billions of jellyfish wipe out salmon farm

by Stephen Shankland
  • 6 comments

A 10-square-mile pack of jellyfish wiped out a 100,000-fish salmon farm in Northern Ireland, the Associated Press reported Wednesday.

The billions of jellyfish, piled densely in a 35-foot-deep layer, did in the fish through stings and stress, according to John Russell, managing director of Northern Salmon.

The Pelagia nocticula species, or "mauve stinger," ordinarily is found in warmer waters such as the Mediterranean Sea. Scientists pointed to the presence of the jellyfish, rarely seen that far north, as evidence of global warming.

All of the fish, worth $2 million, are dead or dying and, absent government aid, the farm likely will go out of business, Russell said.

advertisement

Inside the Apple, er, Microsoft Store

Although Redmond's foray into retail bears a big resemblance to Apple's approach, Microsoft has added some distinctive features to draw casual PC buyers and techies alike.

Big marketing budget drives Moto Droid sales

Verizon and Motorola are spending big bucks--$100 million--on marketing the new smartphone, and it looks like it will pay off with 1 million devices sold by year's end.

About Underexposed

This blog sheds light on digital photography subjects such as cameras, photo editing, and Web sites. Shankland joined CNET News in 1998 after a five-year stint as a science writer. He's a lab rat who grew up in Los Alamos, N.M., and graduated from Harvard.

Contact Stephen at Stephen.Shankland@cnet.com

Add this feed to your online news reader

Underexposed topics

Most Discussed



advertisement

Inside CNET News

Scroll Left Scroll Right