Train Wreck

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November 30, 2007 10:01 AM PST

Top 10 technology flops

by Steve Tobak
  • 4 comments

Every few years, some new technology or application comes along that everyone's sure will miraculously conquer every obstacle in its path and, in some ludicrously short time period, make existing technology obsolete. And then, long after all the media hype fades away and investors' checkbooks disappear, well, nothing happens.

So what? Who cares? Why bother talking about our industry's bombs, the next big things that weren't? Well, for one thing, it's interesting to note how hungry we all are for news about new technology. It gets us excited. We complain about media hype, but love the hype.

It's also fascinating how existing technology has this way of hanging on by its fingernails way past the point of its predicted obsolescence. More importantly, we learn more from mistakes than we do from successes. That's part of the scientific method: hypothesis, test, learn, repeat until you get it right.

Lastly, those who ignore history are doomed to repeat it. Those are all good enough reasons for me. So here are my top 10 technology flops. But first, some ground rules. I stuck to the last 50 years or so. And I avoided specific company products. We've heard enough about the IBM PCjr, Apple Newton, Microsoft Bob, and OS2 to last 10 lifetimes. ... Read more

September 4, 2007 8:35 AM PDT

Second Life: over-hyped or scientifically significant?

by Steve Tobak
  • 4 comments

We're constantly imitating nature.

Artificial intelligence researchers study the way babies learn to right themselves after falling down to help train robots to behave similarly.

We're still learning new things about flight dynamics and wing design from butterflies and other animals.

If you've ever carefully tiptoed across the floor to keep from disturbing someone, you're mimicking how a deer walks to avoid alerting predators to its presence.

Okay, that one's a stretch, but if you've ever watched a deer do this, it sure seems like one heck of a coincidence.

In any case, imitation is the sincerest form of flattery. It's also how modern science works - creating models for simple structures in order to approximate the real world. When we succeed, we learn; when we fail, we learn more. It's a painstaking process of trial and error called the scientific method.

Every year the biotechnology industry comes one step closer to learning how to cure our ills and extend the human lifespan. We have further to go than we've come, to be sure, but getting here was no easy trick. After all, biotech research is attempting nothing short of unveiling the secrets of life.

Why am I telling you all this? Because, this is the same thought process that changed my opinion about Second Life being over-hyped - an opinion many of you have recently expressed. ... Read more

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About Train Wreck

Steve Tobak is a marketing consultant and former chip industry executive. Train Wreck provides insight into dysfunctional corporate behavior, among other things. When he's not airing the industry's dirty laundry, Steve likes to hang around the house, make believe he's working, and drive his wife crazy. Find out more at www.invisor.net or email Steve at trainwreck@invisor.net. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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