Train Wreck

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August 18, 2008 10:28 AM PDT

Making sense of reorgs

by Steve Tobak
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Many technology industry executives are surprisingly inept when it comes to planning and executing reorganizations effectively.

One of the most evident signs of dysfunctional executive management is reorg-du-jour (reorganization of the day, for those who didn't take French in high school). Nothing is more disruptive or counterproductive to the effectiveness of an organization than frequent reorganizations.

Not to pick on Yahoo, but the frequency, if not the execution, of its notorious reorgs has almost certainly contributed to its talent exodus and loss of productivity at a time when it can scarcely afford it.

That said, reorganizations go hand-in-hand with changes in corporate and product objectives and strategy that are often implemented to meet an ever-changing competitive landscape. To that extent, they can be critical to business success, if done correctly.

When do reorganizations make sense and when are they frivolous and disruptive? How can they be executed to minimize productivity disruption and worker frustration? Here's an insider's perspective on organizational change in two parts. First we deal with "how," then we deal with "when" and "why." ... Read more

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About Train Wreck

Steve Tobak is a marketing consultant and former chip industry executive. Train Wreck provides insight into dysfunctional corporate behavior, among other things. When he's not airing the industry's dirty laundry, Steve likes to hang around the house, make believe he's working, and drive his wife crazy. Find out more at www.invisor.net or email Steve at trainwreck@invisor.net. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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