Train Wreck

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May 5, 2008 6:05 AM PDT

The problem with Sun

by Steve Tobak
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Sun's business model does not work and it hasn't worked for a long time. Moreover, open source, MySQL, StorageTek, and SaaS (software as a service) will not fix it. Here's why, but first, a little background.

My interest in Sun began in 1999 when I had dinner with Mel Friedman, then president of Sun's microelectronics group. He was looking for a marketing VP and I was looking for a job.

At the time, Sun had essentially one customer for its UltraSparc chips, and that was Sun. I assumed the company wanted to take its chips into the merchant market, thus the interest in me. That, as it turns out, was an erroneous assumption.

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About Train Wreck

Steve Tobak is a marketing consultant and former chip industry executive. Train Wreck provides insight into dysfunctional corporate behavior, among other things. When he's not airing the industry's dirty laundry, Steve likes to hang around the house, make believe he's working, and drive his wife crazy. Find out more at www.invisor.net or email Steve at trainwreck@invisor.net. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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