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Train Wreck

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June 16, 2008 8:47 AM PDT

Borland: A big lesson

by Steve Tobak
  • 2 comments

Nestled in the redwood trees of Northern California's Santa Cruz Mountains is one of the most beautiful office facilities you'll ever see. The impeccably landscaped grounds include ponds, tennis courts, a swimming pool, an auditorium, a fitness center, a large outdoor eating area, and loads of light throughout the open-style architecture.

The facility even has its own exit-entrance ramp off the northbound side of highway 17.

Enterprise Technology Centre (former Borland headquarters)

(Credit: loopnet.com)

Philippe Kahn, the French-born CEO of Borland International, spent nearly $120 million of capital to build the Scotts Valley campus for Borland's 1,200 employees. When the new corporate headquarters opened in 1993, it was full to capacity. It was all downhill from there, but I don't think Kahn knew it at the time.

You see, in September of 1991, Kahn acquired Ashton-Tate for $440 million. To say the merger would prove to be the biggest mistake of his career would be a gross understatement. It was disastrous, as both company's product lines stalled and Ashton-Tate's dBASE database management program completely missed the transition to Windows.

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About Train Wreck

Steve Tobak is a marketing consultant and former chip industry executive. Train Wreck provides insight into dysfunctional corporate behavior, among other things. When he's not airing the industry's dirty laundry, Steve likes to hang around the house, make believe he's working, and drive his wife crazy. Find out more at www.invisor.net or email Steve at trainwreck@invisor.net. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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