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May 27, 2008 8:49 AM PDT

Keep it simple

by Steve Tobak
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Occam's Razor essentially says that all things being equal, the simplest solution is the best. The principle has implications in virtually every field of science, not to mention philosophy, aesthetics, marketing, business, you name it.

If for some reason you don't buy the word of a 14th-century Franciscan friar, it might interest you to know that Albert Einstein also believed the universe loves simplicity. I don't know about you, but I'm in no position to argue with that guy.

You'd think that keeping things simple would be the easiest path, but that's not necessarily the case. Sometimes it's downright impossible. Look at the personal computer, for example. The need for backwards compatibility with legacy programs and interfaces has forever rendered the PC more complex than any of us would like. ... Read more

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About Train Wreck

Steve Tobak is a marketing consultant and former chip industry executive. Train Wreck provides insight into dysfunctional corporate behavior, among other things. When he's not airing the industry's dirty laundry, Steve likes to hang around the house, make believe he's working, and drive his wife crazy. Find out more at www.invisor.net or email Steve at trainwreck@invisor.net. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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