Brightcove is one of the leaders in the digital distribution of video content. They have landed such big customers as Showtime, Fox, Sony, AOL, and The New York Times. Starting today, Brightcove is going to make it easy for their customers to create branded channels for Boxee, the killer media center app whose popularity has been snowballing. The flagship customer for this partnership is Condé Naste Digital, who will be serving up its content in its own Boxee channel.
I think that this will be a great partnership for these two companies for a couple of reasons. First, while Boxee already has a lot of great content, it was in need of a simpler way for publishers to create content for its channels. With this new partnership, Boxee can just point publishers to Brightcove to create their own channels. Brightcove also benefits here due to the new customers that they will get, who are trying to take advantage of Boxee publishing, thus growing their business even further.
This new feature allows content publishers a great distribution channel for their content, while still being able to control advertising and monitor analytics. By making the Boxee channel creation process more accessible to more people, I think that we should see a surge of new content for the service in the coming months and year.
Boxee, one of the more promising media applications out there today, is announcing the launch of a few new content sources today at the Consumer Electronics Show.
Boxee now has added support for content from Joost and MTV Music. Joost is bringing its usual assortment of video content to the table, while MTV provides a huge amount of music videos. In the United Kingdom, Boxee has also added the BBC's popular iPlayer to its arsenal of content.
In addition, Boxee will be totally opening up its Mac, Linux, and Apple TV alphas to anyone who wants to sign up. The Windows version, however, will not be entering an open alpha, but rather an invite-only alpha while it scales.
Boxee, for those of you who don't know, is a media application that can act as a player for content on your computer or, where it really shines, as a conduit for viewing Web video from a variety of sources. Video sites that currently have a plug-in on Boxee include Hulu, Netflix, YouTube, CNN, Apple Movie Trailers, Revision3, CBS, Comedy Central, and more.
Boxee really does a great job of handling all of these different sources of content and presenting them in an easy-to-navigate way. In addition to these video sources, Boxee also integrates music sites such as CBS' Last.fm and Shoutcast. (Editors' note: CBS publishes CNET News.)
As you can see, there's a lot to be excited about here.
After its excellent implementation of Netflix instant streaming, people have been begging Microsoft to bring Hulu and other video sites to the Xbox. Boxee is beating Microsoft to the punch, even offering a Netflix implementation that is more full-featured than the Xbox's.
If Boxee can find a way to get its software off of computer monitors and on to more TVs (as it is doing with Apple TV), I think we could be looking at the next big contender in media software.
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