Electronics retail giant Best Buy on Wednesday inadvertently sent acceptance e-mails for an exclusive program to all its rewards club members.
The e-mail describes the new Premier Black program as its "most elite membership level." Premier Black, with a name obviously borrowed from American Express' Black Card, has benefits beyond other levels of Best Buy's Reward Zone memberships, including faster rewards, exclusive shopping services, and personal attention from a Premier Black concierge who can help locate out-of-stock products, answer questions, and give special access to the store.
A copy of the e-mail that Best Buy accidentally sent to all Reward Zone members.
Best Buy is admitting its mistake on an error page to which recipients of the e-mail are being directed and stating that they will not be offered Premier Black membership. According to the error page, the Premier Black pilot is being run only in a select number of areas. It is not stated in the e-mail what is needed to qualify for the Premier Black membership level. But given that you are required to spend $2,500 a year for the Sliver level, Black could be $5,000 or more.
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