Video might've killed the radio star, but the Web sure hasn't killed music videos. Less than a week after News Corp.-owned social site MySpace announced its MySpace Music Videos portal, video search engine Blinkx announced the debut Tuesday of "Blinkx Music," a search tool specifically designed to trawl through music videos across the Web.
"There are hundreds of thousands of music videos available on the Web today which makes it nearly impossible to navigate and find what you are looking for," Blinkx founder and CEO Suranga Chandratillake explained in a release. "Based on the success of blinkx Remote, our online TV guide, we recognized there was a need to help organize music videos and make them easily searchable on the Web. By leveraging our award-winning video search index, we built Blinkx Music to help our users find their favorite music videos quickly, easily and in one place."
Blinkx says that its search engine has thus far indexed more than 33,000 hours of music videos from about 10,000 artists. While it says that Blinkx Music will let users "post comments and interact with other fans, and also offers background information about bands and their work," the release doesn't say whether it will provide links to streaming or download partners, from which it could potentially rake in revenues shares.
But this is a tight space, and MySpace's music video portal won't be Blinkx Music's only competitor. Universal Music Group is still putting together Vevo, a Hulu-like portal for music videos that aims to bring artists and labels the revenues they might not be getting from YouTube (though the Google-owned video platform is providing Vevo's technology).
Also looming in the background is Google's forthcoming music offering, which the company plans to formally unveil in a press event on Wednesday in Los Angeles. This could instantly run away with a huge market share in music video (and music download) search.
Some background on Blinkx: it's a publicly traded company based in the U.K. It merged with a search engine called Autonomy and then was spun off from it when it went public in May 2007. When rumors started to swirl last year that Google and News Corp. (which, coincidentally, owns MySpace) were interested in acquiring it, shares of Blinkx stock soared.
A correction was made at 11:31 a.m. PT on November 2: Blinkx has been de-merged from Autonomy.
Geek humor abounds.
Parody singer "Weird Al" Yankovic poked fun at Segway riders three years ago with his rap song "White and Nerdy."
His latest single "Craigslist" skewers the people who can be found swapping wares and scoring dates on the classifieds ads site. (While there's a verse about the popular "missed connections" feature on Craigslist, there isn't otherwise mention of the current prostitution controversy that the site's been dealing with.)
The video and song are a professed homage to The Doors. Ray Manzarek, the former band's keyboardist, was enlisted to play on the track. And while the music itself will sound unmistakably familiar to Doors fans, Yankovic asserts it isn't a takeoff on a specific song,
The lyrics, by contrast, are unlike anything Jim Morrison would have dreamed up:
Got a trash can of Styrofoam peanuts, you can have em for free
You can drop by on the weekend and pick em up from me
But the trash can ain't part of the deal
Only givin' you the peanuts, get real
"Craigslist" is available for sale as a single now and will appear on an album that comes out next year.
The Doors parodying is spot-on. But the video and lyrics unfortunately aren't as funny as the over-the-top "White and Nerdy," which became a mild viral sensation on YouTube in 2006.
More importantly: I've e-mailed Craigslist founder Craig Newmark to gauge his reaction. He responded: "The thing's pretty funny!"
This post was updated at 11:48 a.m. PT with comment from Craig Newmark.
It seems like the only complaint that the cranky digital-media press can come up with for MTVMusic.com, the legendary pop-culture brand's new music video hub, is, "Why wasn't this here years ago?"
Yeah, yeah, we know. There are licensing issues, especially for all those campy '80s videos that haven't seen the light of day in years. And launching a product prematurely could have led to bad press, as opposed to the "wow, we like this" response that MTV Music seems to have gotten thus far.
The issue, of course, is that most music videos are already available on YouTube, and it's not clear yet whether people will change their browsing habits and actually go over to MTV Music for videos now.
Viacom-owned MTV Networks has built in community features through its Flux technology, so that members can comment on videos, rate them (not surprisingly, Rick Astley's 1988 song "Never Gonna Give You Up," which has experienced a wild surge of Internet-meme popularity in the past year, is near the top of the chart), and share them on Facebook, MySpace, and blogs.
There are a couple of ads for Rhapsody, MTV's music retail partner, but I haven't seen any actual "Buy This Song" links accompanying videos. That'd be a good move for MTV.
So I leave you with Weezer's "Buddy Holly," one of my favorite videos of the '90s, back when we all thought they'd turn out to be a dweeby, one-hit-wonder novelty act:
Universal Music Group has licensed its music videos to Kiwibox, a social-media site for teens that relaunched in August after quietly existing since the late '90s.
Under the terms of the agreement, Universal's music videos will begin being distributed on the "KiwiboxTV" video portal before the end of the year. Universal's labels and artists will receive a cut of ad revenue in compensation.
"Music remains one of the most important outlets of teen expression, and Kiwibox has long been a leader in promoting artists to its rapidly expanding community, " CEO Lin Daisaid in a statement. "This (Universal) partnership validates our long-standing relationship with the music industry and commitment to providing valuable content for teens."
Kiwibox's slant is that it encourages members to create videos, articles, and other content for the site; the best creations are featured in an online "magazine."
Universal appears to have embraced a wide distribution strategy when it comes to social media. Its catalog is already available on a number of social networks and youth-focused sites, including Imeem, and its U.K. arm sponsored an original series on AOL's Bebo. The company has taken a stake in social site Buzznet, and joined other major labels in backing MySpace Music.
This post was updated to clarify the size of Imeem compared to Last.fm.
Music videos from Universal Music Group's artists are now available on social music site Last.fm, the companies announced Tuesday.
That will make ad-supported videos from artists like the Killers, Jay-Z, Snow Patrol, and Amy Winehouse available on Last.fm, which already had a partnership to stream Universal's music catalog.
It's the first time Last.fm is bringing music videos to its site, which began offering original video programming last month.
"We want to offer a video library that rivals our unparalleled music catalog, as we work towards Last.fm becoming the only place you need to go to for all music-related content," co-founder Martin Stiksel said in a statement, "and this deal marks the first step towards that goal." Rival Imeem, a start-up that focuses more on playlist creation than music discovery and which pulls in either comparable or greater traffic than Last.fm depending on which metrics source is used, has also been inking video deals, and the far bigger MySpace offers music videos on its MySpaceTV player.
However, the Universal Music announcement comes just a week after Warner Music Group, another major label, pulled its catalog from Last.fm's music service. CBS Interactive, which acquired Last.fm last year, said that a new contract is under negotiation.
Disclosure: CNET Networks, parent of CNET News.com, is set to become part of Last.fm parent company CBS in an acquisition expected to close in the third quarter.
At the many advertising conferences dotting Internet Week New York this week, speakers and panelists have been exhorting the ad industry to start thinking more creatively when it comes to tackling digital media--even creating elaborate branded series in lieu of traditional commercials.
They weren't the only ones who got that memo. Record label Universal Music Group's Universal Music U.K. announced Monday that it's partnered with social network Bebo to broadcast a series called The Secret World of Sam King: one part video blog, one part Choose Your Own Adventure, and one part Universal advertorial. It's being produced by Globe Productions, a division of Universal.
The premise of the new series is that Sam King, an extremely low-level fictional employee of Universal Music, decides to found his own record label in the company mail room. Along the way, he encounters real-life Universal artists, and viewers will be able to submit opinions, send in material, and suggest which bands Sam should scout.
The show will also be fueled by product placement, with handset manufacturer Sony Ericsson signing on as the inaugural brand sponsor. Apparently this will lead to the protagonist "winding his boss up with mobile phone-related pranks."
Bebo and Universal have not provided a concrete debut date.
Universal's concept of a "brand show" is a bit similar to Back On Topps, a series created by former Disney exec Michael Eisner's video start-up Vuguru, as a promotion for the trading card company (which Eisner himself owns). That series, premiering this week, also pits fictional company employees against the celebrities affiliated with it--in Topps' case, famous athletes.
For Bebo, which has its biggest audience in the U.K., and parent company AOL, its 42 million members get video content that will (ideally) be enjoyable and will keep them around. It'll also be cross-promoted across other AOL video brands. For Universal, creating an (ideally) hip show geared toward Bebo's young users could help recapture the attention of a generation that's turned away from the major labels and in the direction of BitTorrent.
Actor Will Smith--or rather, his entertainment company, Overbrook Entertainment--is one of the investors behind a $2 million funding round for PluggedIn Media, a new site for watching high-definition and broadcast-quality music videos online, PaidContent.org reported Tuesday evening.
Who would've thought this guy would go on to become a Web 2.0 investor? Carlton Banks would be proud.
(Credit: NBC)PluggedIn (wonder how much they paid for that domain?) reportedly has about 10,000 music videos in its catalog, thanks to contracts with Sony BMG Music Entertainment, EMI Group, and Universal Music Group. The videos are accompanied by artist profiles and some community features.
The site is powered by Move Networks, the high-definition content delivery network that pulled in $46 million earlier this week from Benchmark Capital, Cisco Systems, Comcast, and a number of others. The company already handles video delivery for ESPN, ABC, Discovery, and Fox.
The "involvement" of Will Smith, however, is likely to be what comes to mind with PluggedIn. In addition to tearing up the box office over the past decade and a half with everything from Men In Black to I Am Legend, Smith also has an impressive number of hit rap singles under his belt, which makes him slightly more legit than rapper-turned-DanceJam-executive M.C. Hammer.
That, unfortunately, doesn't change one big problem I see with PluggedIn. Quality specifications aside, I already have a hub for watching music videos online. It's called YouTube. MySpaceTV and MTV.com are also big players in the space.
Two decades ago this week--on March 12, 1988--the corny pop song "Never Gonna Give You Up" by Rick Astley hit No. 1 on the Billboard Hot 100 charts.
What does this have to do with the Internet? Oh, just about everything.
For those of you who actually have lives and don't pay attention to the latest iteration of goofy Internet phenomena (think "all your base are belong to us," "the Internet is a series of tubes," or lolcats), Astley's "Never Gonna Give You Up" is the Web equivalent of the old, "Is your refrigerator running?" prank call.
The gag known as "Rickrolling" consists of sending someone a link that purports to be something good, only to have it direct that person to the cheesy video for the '80s pop song.
If it sounds pointless and stupid, that's because it is. The practice is believed to have started in the 4chan (warning: content may not be safe for work) online forums, the same den of virtual infamy that allegedly brought forth lolcats as well as a good portion of the anti-Scientology hacker activity that went on earlier this year.
On Wednesday, avid members of the Digg community celebrated the song's 20th anniversary of hitting the top spot on Billboard with an extensive comment thread of the song's cringeworthy lyrics.
But there are far simpler ways to celebrate. Just go ahead and trick someone into watching that video. Everyone's pumped about the presence of the Speed Racer and Incredible Hulk trailers on the Web--use that to your advantage!
MTV Networks announced Tuesday that it will distribute its video content across the Web through deals with a number of social-media sites and video portals: GoFish, Veoh, MeeVee, and Imeem. Through this initiative, users of the video sites will be able to view both short- and long-form content provided by MTV Network as well as embed them on blogs and social-networking sites.
The partnerships will start to go live over the next few weeks; representatives from Imeem, for example, said that MTV Networks video content will appear on the social network, which focuses on ad-supported streaming media, in February.
Jon Stewart: He's back from the writers' strike and invading the series of tubes.
(Credit: MTV Networks)MTV Networks, a division of Viacom, operates a total of 145 television channels and 300 Web sites across the world, but is best known for pop culture-oriented brands like MTV, VH1, Comedy Central, Nickelodeon, and Spike TV.
Tuesday's partnership announcements add to existing Web syndication deals with AOL, Bebo, Fancast, Joost, and MSN. Additionally, some MTV Networks programs already have extensive content available on their own sites; last year, the Comedy Central programs The Daily Show with Jon Stewart and later South Park became fully available on the Web in a library of ad-supported clips.
The company's decision to syndicate its content to select partner sites across the Web comes at a time when many other big media players are choosing to do the same thing. NBC and News Corp. joined forces to create Hulu, which has both a central portal as well as syndication partners. Rival CBS, meanwhile, has amassed its own set of video syndication outlets.
For all these content creators, it's a way to make sure that their video can circulate online with advertising support. MTV Networks' parent company, Viacom, still has a $1 billion lawsuit standing against the Google-owned YouTube for allegedly facilitating the distribution of pirated video. And two of MTV Networks' new syndication outlets, Veoh and Dailymotion, are partners in the antipiracy coalition announced in October designed to combat infringing content--a coalition from which Google is notably absent.
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