The Social

A day after the editor of The Wall Street Journal referred to online news aggregators--particularly Google and its Google News product--as "parasites or tech tapeworms," and the chairman of the Associated Press announced an initiative to protect print media content from infringing use online, Google has fired back in a blog.

The gist of Tuesday's blog post, penned by Google associate general counsel Alexander Macgillivray: don't point fingers at us.

"We show snippets and links under the doctrine of fair use enshrined in the United States Copyright Act," he wrote. "Even though the Copyright Act does not grant a copyright owner a veto over such uses, it is our policy to allow any rightsholder, in this case newspaper or wire service, to remove their content from our index--all they have to do is ask us or implement simple technical standards."

As for the AP, Macgillivray noted that Google already pays the wire service to reprint its articles and photographs. A dispute several years ago led to this agreement.

Of course, Google News is far from the only aggregator out there. Digg, Drudge Report, and the Huffington Post are also big players. But Google is unquestionably at the top.

For the past few years, as many mainstream media outlets (particularly on the print side) began to lose revenue, influence, and readership, some of them had a pretty clear message: blame Google. At the same time, Viacom still has a billion-dollar lawsuit against Google's YouTube over pirated video content. And much of the publishing industry is far from signing on to Google's book digitization initiative.

With struggling newspapers in a panic over whether offering content online for free might not have been such a good idea in the first place, Google--the ultimate source of free content--is an even easier target.

But Google says it's part of the solution, not the problem, and insists that its search and aggregation products only serve to help drive traffic to online news sites.

"Users like me are sent from different Google sites to newspaper websites at a rate of more than a billion clicks per month," Macgillivray said in his post. "These clicks go to news publishers large and small, domestic and international--day and night."

(Credit: Columbia Pictures)

A Friday piece in The New York Times exposes what we all sort of knew already: some of those celebrity Twitter accounts are actually ghostwritten. Other ones are fake. That guy twittering as Christopher Walken is not actually Christopher Walken.

It's not terribly surprising. Nobody actually thought, for example, that the official Britney Spears Twitter account was actually written by the pop singer herself. But some others, like rapper 50 Cent's, come across as fairly authentic to the degree that some fans could be miffed to find that it's actually the head of his digital-media team doing the twittering. And it does seem a little bit unnerving that "ghost-Twittering" is now an actual job skill for some freelance writers.

See, here's where the dissonance lies. Twitter has become one of the hallmarks of the Web 2.0 "transparency" movement, recommended by new-media consultants left and right as a way for businesses and brands (not to mention celebrities) to put their real faces forward. It's been effective image repair for tarnished brands such as that of cable giant Comcast, which runs an account called "Comcast Cares" to conduct customer service; then there's former White House strategist Karl Rove, whose shadowy, man-behind-the-curtain persona from the Bush administration is a far cry from the Twitter account with which he converses with followers, hosts trivia contests, and debates which third-party Twitter apps are the most efficient.

If that's your opinion of what Twitter is or should be, ghostwriting just doesn't seem like it's playing by the rules.

Basketball player Shaquille O'Neal, whose @THE_REAL_SHAQ Twitter account has become one of the service's most popular, seemed to disapprove of Twitter accounts that aren't actually written by the people whose names they bear. "It's 140 characters. It's so few characters," he told the Times. "If you need a ghostwriter for that, I feel sorry for you."

The World Economic Forum in Davos, Switzerland, is one of those exclusive, highbrow affairs with a guest list tighter than your belt after a pie-eating contest. But social network MySpace is leveling out the playing field by partnering with the Wall Street Journal for a competition called "MySpace Journal," in which an aspiring "citizen journalist" will be awarded the chance to attend the summit later this month.

MySpace is now accepting video submissions in which entrants explain their reasons for wanting to attend and be a member of the Davos press corps. One winner, chosen by a panel of industry figureheads that includes pundit and Huffington Post founder Arianna Huffington and MySpace CEO Chris DeWolfe, will receive an all-expenses paid trip, a coveted press pass, and a blog on MySpace that will also be syndicated to The Wall Street Journal's Web site.

They probably don't attract the same demographic, but MySpace and the Journal have something big in common: Both are owned by the Rupert Murdoch-helmed media conglomerate News Corp.

MySpace might be better known for music promotion than international affairs, but the social network showed off its civic colors quite a bit during last fall's presidential campaign. A similar "citizen journalism" competition was conducted in partnership with NBC, and a series of candidate dialogues were broadcast in conjunction with MTV.

Social-media pioneer LiveJournal is the latest company to announce a round of layoffs, trimming down its employee head count in its San Francisco and Moscow offices.

A statement from the company came after a rumor on gossip blog Gawker suggested that a shocking number of LiveJournal employees--20 out of 28--had been cut. LiveJournal clarified that it was "about a dozen" cuts, amounting to about a fifth of the company.

"LiveJournal Inc.'s headquarters, technical operations (and servers), legal, administration, and the customer service teams will remain in the United States," the release explained. "LiveJournal's global product development and design will now be coordinated out of its Moscow office. The pooling of resources between the U.S. and Russia will allow the company to build a stronger business model, well positioned to guarantee the long-term success of LiveJournal."

Yahoo veteran Matthew Berardo, who was hired as general manager of the service less than a year ago, was affected by the layoff.

LiveJournal was founded nearly a decade ago by OpenID creator Brad Fitzpatrick, who sold the company to blog software firm Six Apart. But that led to widespread reports of management difficulties, and late in 2007, Six Apart resold LiveJournal, phenomenally popular in Russia, to the Moscow-based software company SUP.

Buzznet, that upstart social-network-slash-pop-culture-content-hub based in Los Angeles, has made headlines for acquiring blog properties in a Rodeo Drive-worthy spree. But on Wednesday, the company announced the hire of an editor in chief--and it's straight from "old media."

The new head editor at Buzznet will be Jeff Leeds, who comes from a job as a music writer for The New York Times since 2004, and before that, the Los Angeles Times.

"It's hard not to be thrilled by the possibilities that arise when you blend the best practices of traditional reporting and criticism with the profound passion and genuine talent of Buzznet's army of fans," Leeds said in a release. "I am looking forward to working with the entrepreneurs and sterling writers at all of Buzznet's properties."

Through acquisitions as well as internal growth, Buzznet has built up a respectable blog network, primarily focused on music. The company acquired indie blog Stereogum in exchange for an investment stake from the blog's former owner, former AOL exec Bob Pittman's Pilot Group, and then launched sister site Videogum. Buzznet also purchased the blog Idolator from Gawker Media and has launched a celeb-gossip spinoff, Celebuzz. Universal Music Group has invested in the site.

In August, Buzznet hired former journalist Alan Citron away from his job at the AOL-owned celebrity news site TMZ.com to be head of "special projects."

In addition to Leeds, Buzznet has also hired former Alternative Press editor Leslie Simon as senior editor. Simon's claim to fame? She co-authored Everybody Hurts: An Essential Guide to Emo Culture. Don't you just <3 it?

LiveJournal, the blogging platform that was a few years ahead of its time, announced Thursday that it has appointed Matthew Berardo, most recently the senior director of international business and product management at Yahoo, as its vice president and general manager.

Berardo had been at Yahoo for years, seven of which were spent in its London office at Yahoo Europe. A new senior management team has been brought on board along with him, which includes former employees of Expedia, virtual worlds developer Millions Of Us, and telephony start-up Jangl. Berardo will report directly to SUP CEO Andrew Paulson.

Founded in 1999 by OpenID creator and current Googler Brad Fitzpatrick, LiveJournal was acquired in December by the Russian media company SUP after a stint as a property of Bay Area software company Six Apart. The nearly three years of Six Apart ownership didn't go too well, insiders explained, and a new buyer was sought out. Considering nearly 6 million of LiveJournal's 20 million users are in Russia, SUP made sense; LiveJournal remains headquartered in San Francisco.

CNN is close to expanding its "iReport" user-generated reporting initiative into a separate Web site, MediaWeek wrote Monday.

The new site, to be hosted at iReport.com, will be a repository for user-submitted news content--video, audio, and photos. Visitors can navigate through categories of news (like sports, weather, and politics), rate content, and embed it elsewhere on the Web. Contributors will be able to create profiles, and regulars can build up individual followings. As for filtering, the new site will be moderated once content has already been posted to the site; this is a change from CNN's current strategy with iReport, in which only select contributions are posted to CNN's Web site. This obviously means that the news runs the risk of inaccuracies and pranksters, but one could assume that moderation as well as community interaction could keep the fake-news factor to a minimum.

Right now, hubs for "citizen journalism" on the Web include well-backed companies like Current Media, which recently filed for an IPO, as well as start-ups of varying size like NowPublic and GroundReport.

CNN first launched the iReport project in August 2006, and since then has received over 100,000 photo and video submissions, according to MediaWeek. In October, the Time Warner-owned news brand established a presence for the initiative in virtual world Second Life.

Social-news company Loomia announced Wednesday that it has launched a new application called SeenThis, which connects news sites with social-networking sites so users can learn what their people on their friends' lists have been reading. Loomia's inaugural partners in SeenThis are The Wall Street Journal, NBC Universal, and CNET Networks, parent company of CNET News.com.

Like many other "recommendation engines," Loomia's technology can suggest content items to a reader based on what he or she has already viewed. SeenThis goes a step further by using social-networking sites' APIs--the one that the current content partners are using is Facebook--to gather what people on a reader's friends' list or within his or her regional, company, or school networks have been viewing on a partner site. So, for example, a WSJ.com reader might see that eight people from his Facebook friends list have read the latest doomsday story about the housing crisis, or that members of his alumni network on Facebook have been browsing the travel section.

CNET Networks will be using SeenThis on its business news properties: BNET, TechRepublic, and ZDNet. NBC Universal, meanwhile, will focus on video so that viewers can learn which NBC.com videos their social-networking contacts have been viewing.

Perhaps because of the brouhaha that surrounded Facebook's Beacon advertising program, Loomia has stressed that SeenThis is opt-in only. A Facebook user, for example, has to install the SeenThis application before it starts tracking habits on partner sites.

The release from Loomia on Wednesday hinted that SeenThis will expand to other social networks as time goes on.

Update 4:20 a.m. Wednesday: Information from a Digg representative has been added.

Kevin Rose, founder of social news aggregator Digg, posted a quick blog entry on Tuesday night about his site's new relationship with Rupert Murdoch's latest accessory, The Wall Street Journal.

"The Wall Street Journal online is adding Digg buttons across the entire site, and you'll now have full (free) access to the articles submitted to Digg," Rose wrote. "The Digg buttons have started appearing on WSJ.com articles tonight."

The "full free access" part is key. While speaking to investors in Australia, News Corp. mogul Murdoch said this week that he planned to release the Journal's Web site from its paid-subscription mode. When the New York Times eliminated premium content earlier this fall, the Journal became one of the lone holdouts.

It looks like the Digg deal is some sort of exclusive arrangement. This is not an exclusive deal, according to a Digg representative--though it sure sounds like one: "You'll notice that it is the only button on their site," a quick heads-up e-mail from a Digg PR rep read in regards to Rose's blog post. In other words, the likes of Digg rival Reddit and bookmarking site Delicious aren't represented.

But more than anything, it's also fuel for the fire. Digg has been continually talked up as a potential acquisition target. And in recent weeks a rumor began to float that the site would soon be sold for $300 million to 400 million to a "major media player." Expect this Wall Street Journal arrangement to result in more than a few rumors that Digg is close to a News Corp. buy.

Whether that's actually true, well, we don't know yet.