Correction: This post initially misstated the type of cancer Lance Armstrong survived. It was testicular.
Lance Armstrong, the champion cyclist who was everybody's hero until he dated Mary-Kate Olsen, is taking his LiveStrong brand to the Web much in the way that MC Hammer did with DanceJam.
Armstrong has formally partnered with Demand Media to launch LiveStrong.com, which debuted in full on Tuesday. It's a site for keeping tabs on fitness, wellness, and weight-loss goals, along with discussion forums, editorial content, and videos--other sites in this space are Wellsphere and SparkPeople.
It's a for-profit spinoff of Armstrong's non-profit Lance Armstrong Foundation, or LiveStrong.org, the cancer awareness foundation best-known for those bright yellow bracelets that were ubiquitous in the summer of 2004. Armstrong himself survived prostate cancer before going on to win seven Tour de France titles.
LiveStrong.com is operated by Demand Media, modeled off The Daily Plate, a site the company already runs; Armstrong and his charity have stakes of undetermined amount in the new site.
The Santa Monica, Calif.-based Demand Media also owns several domain naming services, a handful of knowledge sites like Answerbag.com and eHow, as well as health and fitness sites like Trails.com, Run The Planet, and entertainment sites like Cracked and a number of online gaming titles.
A peek at an Apple patent filing that seems to indicate the company is working on a 'digital lifestyle' product.
(Credit: AppleInsider)Are you disappointed that your iPhone still hasn't made you sexier in the eyes of potential mates? Hey, don't give up yet. AppleInsider has unearthed a series of patent filings that seem to indicate the company is working on a new "digital lifestyle" product to help track and manage a fitness routine.
In a move that could rival Google's upcoming health initiatives, the Apple screenshots show that health information could also be shared with a user's authorized physicians.
The filings were submitted on Thursday.
The iPhone/iPod Touch interface in Apple's new patent filing.
(Credit: AppleInsider)The product appears to be an application that would require both a personal computer (reportedly both Mac and Windows) and one of Apple's iPod Touch and iPhone devices. The desktop-based software would initially ask the user to fill out an extensive survey pertaining to health and lifestyle, as well as workout goals and preferences, and then determine a workout regimen that would then synchronize to the mobile handset for trips to the gym.
Also in the filings were hints that there may be some new hardware components, too, as with the Nike+ iPod add-on that Apple released back in 2006. Like that product, this one could allow users to challenge their friends to workout competitions, and then keep track of rank with a points system.
Privacy wonks might freak out when (and if) this new product hits: according to the AppleInsider post, the survey in the desktop software includes questions about occupation, religious belief, identity, income level, familial status, and other things that go far beyond what the average Facebook profile discloses. Apple could potentially have a whole lot of information on a whole lot of people--right on down to whether they think they're fat.
On the bright side, maybe it really does take Steve Jobs & Co. to turn thousands of pasty geeks into toned, buff gym rats.
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