NEW YORK--Web pioneer and conference honcho Tim O'Reilly warned the audience at the Web 2.0 Expo here on Tuesday afternoon that he thinks "we're headed into another ugly time." Namely, everybody is just being really nasty to each other. And it makes his hippie soul hurt.
For example, Rupert "Dr. Evil" Murdoch keeps threatening to pull News Corp.'s pay wall-guarded content from Google, perhaps offering an exclusive deal to another search engine for one hundred billion dollars (give or take a few bucks).
Those ubiquitous URL-shortening toolbars are throwing Web addresses behind a cloak of invisibility, O'Reilly said, and they "don't let you navigate freely like the Web used to work." With Google's Chrome hurling itself into the mix, the browser and operating-system wars are starting to look less "Mean Girls" and more "Aliens vs. Predator."
But O'Reilly's attitude isn't "bring it on, and get me a large popcorn with extra butter, while you're at it." Rather, he hinted that at least in some cases, he's willing to embrace Google as a big, cuddly, benevolent dictator in the midst of it all. It's "a monopoly that's a service of value to users," he said, adding that generally, when Google makes a product with the primary goal of one-upping the competition--Knol vs. Wikipedia, Checkout vs. PayPal--it's not a success.
That's probably because, at least right now, among all the giant robots stomping about the series of tubes, Google is the one that most resembles O'Reilly's vision of the "open Web." In a blog post prior to his speech, he predicted that Microsoft could take over this role. Or not. Either way, he insisted that "it's time for developers to take a stand."
Setting off this kind of electric shock in the Web's punditocracy is a great way to drum up attention and newsworthiness that doesn't have anything to do with philosophizing about the recession, extolling the possibilities of the real-time streaming Web, or predicting which dot-com figurehead is going to be the most plastered at South by Southwest this year. Thank goodness! That stuff was getting so boring!
And O'Reilly's rallying cry has already gathered reactions. Barbarian Group executive Rick Webb, for one, posted a colorful retaliatory blog post, in which he said that "setting aside the 'boo hoo, the Internet is becoming a bunch of walled gardens' arguments, when rational people have conversations about how to make the Web actually usable and not 95 percent piracy, spam, and fraud, almost every discussion starts with the proposition that there is no other realistic option but to chuck the whole thing and start over."
Of course, the Web should be in a state of "war." When have things been any different? It's a hub of innovation, competition, and constant change, and I think we all knew that already. The barrier to entry is low enough so that if there's a glaring problem with something, users will flock to whoever can create a better alternative. In fact, O'Reilly brought that up on Tuesday, when he talked about expensive in-car GPS navigation systems.
"The turn-by-turn directions from TeleAtlas cost $99 [on the iPhone], but Google is giving it away for free. This is a natural kind of extension for Google. I don't think Google is being evil here by being disruptive," O'Reilly said. "That's a massive user win, even though it is incredibly damaging to some existing companies and some existing business models. When Google offers free speech recognition, [that would be] an amazing win."
Is that legitimate innovation? Yes. But let's hope the "win" doesn't stop there. If Google manages to throw a sucker punch to Apple, Microsoft, or whoever else by offering something once-pricey for free, I should hope that the rest of the industry makes sure that it doesn't grow too complacent.
So let's get this straight: monopolies are bad, unless they're "nice" ones on behalf of companies that extol the virtues of Razor scooters, wheatgrass smoothies, and lava lamps. Competition is great, as long as everybody's nice to each other.
Doesn't quite make sense to me. But, hey, it's his show.
Right now, the most famous classical musician on YouTube is arguably Nora the piano-playing cat. She, sorry to say, probably isn't eligible for "YouTube Symphony Orchestra," a new competition from the Google-owned video-sharing site.
Musicians from around the world (legitimate ones: I'm looking at you, Modded Guitar Hero Controller Guy) are invited to audition by submitting videos of themselves performing "Internet Symphony No. 1," an original piece written specially for YouTube by Crouching Tiger, Hidden Dragon composer Tan Dun, in addition to a "talent video."
Judges come from the London Symphony Orchestra, San Francisco Symphony, New York Philharmonic, Hong Kong Philharmonic Orchestra, and a number of other high-end orchestras--they'll winnow the selections down to a set of semifinalists by February 14.
Then, YouTube members will vote on their favorite semifinalists, and winners will be announced on March 2. The prize? A trip to New York for three days of a "classical-music summit" with conductor Michael Tilson Thomas and a performance at the legendary Carnegie Hall.
YouTube has sponsored competitions before, like the "Democracy Challenge" filmmaking competition, but this is the first one open to anyone from any country, the company said.
I hope that they at least invite Nora to watch. I'm sure she can sit still.
Facebook members can now vote on the second round of finalists for its FBFund seed funding competition, which will give out a total of $225,000 to five grand prize winners. The 25 companies currently in the running have already pocketed $25,000 apiece for the applications they have proposed for Facebook's third-party developer platform.
This is the second annual FBFund competition, but the first one in which members have been able to vote on their favorite apps. They can vote once per day, and can watch promotional "commercials" about what each one of them does. Voting involves installing an app called "FBFund08," which members can embed on their profiles.
The 25 finalists run the gamut from multiplayer games to college search to event planning.
Not only is the voting system a way for Facebook to promote and reward high-quality apps, but it's also a promotional strategy for Facebook to drum up more member interest in the developer platform and prove that some apps are actually worth installing. Some critics say interest is dropping, and the platform has suffered from months of negative press about "zombie bites" and other goofy apps.
Here's an interesting tidbit: The FBFund08 app was not created by Facebook, but by Wildfire, one of the app development companies in the running for an FBFund grant. Facebook effectively acquired the app from Wildfire to power the poll. But, Facebook representatives assured CNET News, that won't give Silicon Valley-based Wildfire any unfair advantages.
The $10 million initially invested in FBFund comes from Facebook investors Accel Partners and the Founders Fund.
Developers, start your engines: submissions are now open for the developer application contest that Facebook created for its FBFund grant program. Winning developers, who submit business plans for their prototypical Facebook Platform applications, will receive between $25,000 and $250,000 in grant money. The company plans to give away $10 million total.
The contest was originally detailed at this year's F8 conference, in which the 10 original FBFund selectees were also unveiled.
Monday saw the kickoff of the competition's Round 1, in which 25 winning proposals announced on September 22 will each be awarded $25,000. The winners of that round will have the option to apply for Round 2, in which five final winners will receive $250,000 to fund the development of their Facebook applications. Winners will also have access to "mentorship" from Facebook as well as a boost in publicity and marketing resources.
Facebook is drawing developer attention to its platform at a crucial time: first, it's expanded its API to the Facebook Connect initiative; and second, it's now competing for geek attention not only with rival social-networking platforms but also with Apple's iPhone, the hot platform du jour.
Additionally, FBFund has heretofore flown under the radar, unusual for something that has come out of a publicity magnet like Facebook--and some of the moderate press it's gotten has been fairly negative. Throwing a contest is probably a decent way to drum up some attention.
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