The Social

Web-based chat and IM company Meebo has announced a few updates to its "Community IM" chat project, which it announced this summer as a means to power live chat features on partner sites. More specifically, there are more partners on board to add to the original eight.

According to CEO and co-founder Seth Sternberg, putting Meebo on partner sites will mean that it has a reach of more than 70 million people worldwide. Eventually, there will be ads placed on the chat app, and revenue will be split between Meebo and the partner in question.

As was the plan this summer, movie site Flixster will be the first to roll out Community IM support. Meebo CEO and co-founder Seth Sternberg said that this will be a snail-paced launch. "It's going to do a small rollout over time with a bunch of different partners, mostly because of scaling concerns," he explained. "We wouldn't want to roll it out to everyone all at once and then have the system collapse."

Sternberg said that the company has been smart with its expansion, given the fact that live chat takes a lot of hardware power, and high server costs have been cited as one of the factors that could doom a hyped start-up. "Meebo serves like 35 to 40 million unique (visits) a month right now, on what I think is 150 or less servers. For the number of uniques that we have, our server count is very, very low," he explained. "The server count is certainly going to grow with the Community IM...obviously that's going to put one heck of a strain on the back-end system, but that said, we're being very, very careful."

The current roster of Community IM partners, an array of blog sites, small social networks, and gaming sites, includes: AddictingCames, Bleacher Report, DanceJam, Dhingana, Fanpop, Flixster, GlobalGrind, IBeatYou, MyYearbook, OrangeShark, Piczo, PerfSpot, SparkArt, Sugar Inc., Tagged, UGame.net, Yaari, Zinch, and Zorpia.

Meebo debuted an ad network early this year and opened up the API for its "Meebo Rooms" group chat app.

Video phone calls just haven't caught on like all those cinematic depictions of the future said they would--kind of like flying cars. But a bunch of investors led by Bain Capital Ventures still believe. They've pumped a $10 million Series B round into TokBox, a video chat and calling site based in San Francisco. Existing investor Sequoia Capital also participated.

TokBox launched less than a year ago, but it has been working hard, appointing Nick Triantos as CEO, releasing a light desktop application based on Adobe AIR and building code to integrate its video chat into Facebook Chat.

"TokBox has an impressive, and very loyal and energetic user base," Scott Friend, a partner at Bain Capital Ventures who will be joining the start-up's board of directors, said in a statement. "The company is executing well, and its service offers consumers a variety of great features that strongly differentiate TokBox from competitors. We are excited to be investing with our partners at Seqouia in a company we believe has the potential to be the next 'big thing' in Web communication."

Cool! Now I'm just holding my breath for the Valley moneymen to start realizing how much we need flying cars.

Web-based instant-messaging company Meebo has taken a new step forward: bringing its IM technology to partner sites. This fall, Meebo will start powering IM "buddy lists" on a handful of social-media sites so that you can chat with your friends who use those services. They're calling it Community IM.

Right now, the partners announced are the MC Hammer-backed DanceJam, movie fan site Flixster, teen social sites MyYearbook and Piczo, MTV Networks' AddictingGames, SparkArt, women's blog network Sugar, and Tagged.

Altogether, that's more than 54 million users worldwide for Meebo, according to ComScore. But that list will get longer before the service launches, co-founder and CEO Seth Sternberg told me earlier this week. Developers are welcome to check it out now.

The technology itself will undoubtedly remind you of Facebook Chat, the instant-messaging feature that the social network launched earlier this year. It's controlled through a menu bar at the bottom of the site, and will let members know which of their friends are also logged on. The catch is that the window can also pop out, and you can migrate your buddy lists from the likes of Flixster and AddictingGames into the broader Meebo client. Ad revenue will be shared.

Meebo developed the service in response to customer requests, Sternberg told me. And he said it's much-needed, considering traditional IM services often don't reflect all the people with whom we socialize online. "IM is the last communication paradigm that's closed," he told me, and said that Meebo's thinking was to "create one open, federated IM network." It's based on the Jabber open-source platform.

So why make the announcement months before the launch? Sternberg explained that it's mostly to raise awareness and build up interest. But in addition, he said, it's going to be a big project to launch, and he's hoping that engineers looking for jobs will take notice and send their resumes his way.

Facebook Chat might've had a simple and quiet launch, but a month later, the social network is already announcing plans to upgrade.

Engineer David Reiss announced Tuesday evening on the Facebook Developer Blog that Facebook Chat will soon have an Extensible Messaging and Presence Protocol (XMPP) interface--that's better known as Jabber. This will mean that external clients will be able to incorporate Facebook Chat, currently restricted in most cases to the browser.

Universal IM clients Digsby (which is PC-only) and Adium (which is Mac-only) have already worked in ways to support Facebook Chat.

Through Facebook's official Jabber support, which is coming "in the near future," Facebook members will be able to not only chat with their friends, but also see friends' profile pictures through the IM client and set their Facebook statuses.

Facebook announced Wednesday morning that its in-browser Facebook Chat feature is now live to all members, over two weeks after it first debuted to a limited number of users.

It was clear that Facebook was concerned with the stability of the chat application, first debuting it on a Sunday when many members--not to mention tech bloggers eager to report any flaw or bug--might not be at their computers.

The social network then rolled out Facebook Chat incrementally, with different "networks" on the site--geographic regions, colleges, companies--gaining access to it before others so that the new feature could stay under control. Some had the feature as early as April 6; a number of large networks couldn't access it until very recently.

Facebook now has nearly 70 million users.

Facebook chose a Sunday afternoon, when much of the tech blogger corps was pleasantly enjoying real life (we can hope), to start rolling out its previously announced instant-messaging client. That's likely no coincidence: this is a major new feature for the social-networking site, and debuting it on a weekend afternoon probably ensured a smoother integration.

A Facebook employee told me in the days before the launch that it was "a big challenge" to get ready to roll out Facebook Chat to the site's 67 million members. Because of that, Facebook has opted for a gradual rollout rather than a large-scale launch to all members at one time. The in-browser client, which lets members of the site talk to their Facebook friends who are logged in, is still not live on many Facebook accounts--mine, for example.

Facebook has earned criticism from some performance monitoring firms for unreliability, and the Techmeme set is notorious for not cutting companies a whole lot of slack--remember when Google relaunched Blogger late in 2006? After "Beacongate," Facebook doesn't need another PR debacle.

And as an extra precaution, the debut version of the application is extremely light. There is no support for external IM clients yet, though the company has said it's exploring Jabber support. For now, that means it probably won't be pulling chat-friendly Web users away from their existing services (the AIMs, Yahoos, and Google Talks of the world) and clients like Meebo and Adium. Yet.

In that respect, the launch of Facebook Chat is much like the history of Facebook itself. The service famously started in a Harvard dorm and was limited to students with Harvard e-mail addresses before gradually rolling out to other universities, then companies, and finally the general public.

Considering the site remains the toast of the town all over Silicon Valley nearly a year after the launch of its developer platform thrust it into the spotlight, it looks like they've been pretty successful in spite of that caution.

The new addition to Facebook likely won't have the impact of drawing new members or "converting" people from other social networks. Where it will make a difference, however, is on the amount of time that members spend on the site, which can make a big difference for advertisers.

On the flip side, this could spell doom for those hours you whittle away on Facebook at the office all day. If your boss hasn't blocked access to the site yet, browser-based instant messaging could be the final straw.

Social-networking site Bebo announced on Thursday that it has struck a deal with AIM, AOL's instant-messaging arm. Through this partnership, users of either service can now easily invite friends to the other.

More specifically, Bebo users who have provided the site with their AIM usernames will now see an AIM icon displayed on their profiles so that other members can click on it to IM them directly through Bebo's interface. There's also a new "AIM Friend Finder" in Bebo so that members can invite the denizens of their AIM buddy lists to join Bebo, as well as a co-branded downloadable client so that Bebo has a presence on AIM as well.

Bebo, which has had most of its success in the United Kingdom, already has an active instant-messaging partnership with Microsoft's Windows Live Messenger. When asked for comment, Bebo representatives stressed that this partnership is still extant and that the AIM deal is separate.

Thursday's announcement, consequently, should put to rest any rumors that a Bebo-Microsoft partnership on instant messaging might hint at a potential acquisition or future alliances; clearly, the social network is pursuing a strategy of partnering with multiple instant-messaging clients to create viral buzz and further engage its young and IM-happy user base.

Think about it: If Bebo users are IMing each other internally through the site, that means they're spending more time there. It'll probably look good to advertisers.