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August 21, 2007 5:02 AM PDT

Trendy Terminology: Bacn

by Caroline McCarthy
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Despite the obligatory missing vowel, bacn (pronounced "bacon") isn't a hot Web 2.0 start-up. It's "the middle class of e-mail," the stuff that isn't really spam because it's not totally unwanted, but isn't really wanted either. Case in point: Pownce messages, Facebook friend requests, Amazon "recommendations."

Unlike many dorky tech terms, the origins of bacn aren't especially apocryphal; we've got a real (electronic) paper trail. The term arose during a discussion at Podcamp2 Pittsburgh earlier in August and slipped onto my radar via Twitter feeds from friends who were attending that conference--Fearless Cooking video blogger Grace Piper, for example, who clarified that "steak" is e-mail you always want to read. Fellow video blog personality Bill Cammack added that "FakinBacn" would refer to e-mail that's really spam but attempts to gussy itself up in the guise of bacn. Those video podcasters are a clever crowd.

It wasn't until a conversation with digital marketing strategist Rachel Clarke at last night's first-anniversary party for gadget blog CrunchGear when it occurred to me that bacn was deserving of a spot in the lexicon of trendy tech terms. Unfortunately, BuzzFeed had already beaten me to the punch. Ouch.

So what do you think? Will this one make it to the dictionary or will it remain restricted to tongue-in-cheek use in geek circles?

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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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