Southwest Airlines CEO Gary Kelly in his 2004 Halloween costume.
(Credit: Blog Southwest)A few years ago, it was trendy and "transparent" for CEOs to have their own blogs. But typically it didn't go this far--then again, Southwest Airlines chief Gary Kelly isn't your average CEO.
Kelly posted an entry on the Southwest blog on Tuesday asking readers to contribute to an annual poll he hosts: What should he dress up as for Halloween? Kelly has been known to go all-out, and provided photo evidence of past costumes that included Hairspray drag queen Edna Turnblad, Pirates of the Caribbean's Captain Jack Sparrow, and painted-up Kiss bassist Gene Simmons.
"It would be really nice if your suggestion doesn't involve short-term (and especially long-term!) body modifications like shaving my legs," Kelly wrote in the post, "although I will sacrifice for art--within reason."
It's certainly a quirky and humanizing move for the airline, which is one of only a few U.S. carriers that's not mired in economic woes.
So what have readers suggested so far? They seem to be looking toward the silver screen. There have been a couple of requests for the Joker from The Dark Knight, a few for Indiana Jones, and one for Harry Potter. Then there's one reader's bright idea that Kelly don a Speedo and go as Olympic swimmer Michael Phelps. I wouldn't put my money on that one.
If you're flying Delta Air Lines out of New York's LaGuardia Airport, you can now flash your cell phone to get onboard. On Tuesday, the airline rolled out a partnership with the Transportation Security Administration (TSA) to test out a "paperless check-in"--passengers download a boarding pass onto their cell phones and have it scanned by the TSA at the airport's security checkpoint as well as when they board the plane.
Fellow domestic carrier Continental is already testing a similar program.
The speedier check-in is limited to cell phone customers who can access the mobile Web on their phones, a release explained. And, at least for the time being, Delta's test only applies to domestic travelers flying out of LaGuardia.
"Passengers can now quickly check in for their flight while en route to the airport in a taxi or walking from the parking lot to the terminal," Steve Gorman, executive vice president of operations at Delta, said in the release. "The check-in process now can take place from anywhere, any time within 24 hours of flight departure."
They'll have to present ID, of course. Earlier this month, the TSA ruled that if you refuse to show ID, you can't get on the plane.
Small, "techie" enhancements have been appearing on the airline-news radar recently, as U.S. carriers look for inexpensive ways to make up for cutbacks elsewhere in response to high fuel prices--charging for checked baggage, eliminating perks. United Airlines is rolling out iPod hookups through a partnership with Apple that Delta and Continental will be joining, JetBlue's BetaBlue plane has expanded its in-flight e-mail, and Virgin America used gadget fetishes to pull itself into a "premium" niche.
And if some airlines have their way--heaven forbid--you might be able to keep using that cell phone right up into the air.
(Credit:
New Line Cinema)
United Airlines has been subject to some pretty bad press recently for being one of several airlines to slap a $15 fee on checked bags, but here's a perk: the commerical carrier announced on Monday that it's starting to install iPod and iPhone connectivity features in its airplanes.
More specifically, owners of Apple's media devices can hook them up to the planes' in-flight entertainment systems; they can navigate through music and video on the seat back televisions while charging the devices in the process. The connectivity technology has been manufactured by Panasonic Avionics.
United is the first U.S. carrier to provide this service, it said in a statement. Late in 2006, iPod manufacturer Apple announced that it had struck a deal with the airline--as well as fellow domestic carriers Continental and Delta, as well as overseas carriers Air France, Emirates, and KLM--to configure in-flight iPod connectivity.
For United, the iPod cables won't be everywhere immediately. For the most part, they'll be installed on planes that make transatlantic flights, and in some cases will be restricted to those with first- and business-class seats. The first "iPod flight," United 936, will take off at 5:40 PM EDT on Monday in Washington, D.C., and fly to Zurich, Switzerland.
So, D.C.-to-Zurich pond hoppers: you can can now watch Snakes on a Plane on a plane (on an iPod, without draining your battery).
If there were snakes on this plane, you could IM your friends and tell them.
Low-cost airline JetBlue has equipped one of its Airbus A320 planes with an onboard wireless network and has forged partnerships with Yahoo and BlackBerry manufacturer Research In Motion to give passengers access to the companies' e-mail and instant messaging functions while in the air. The airline considers the plane, nicknamed "BetaBlue," to be an early-stage test as the company explores expanding in-flight communication options.
(Credit:
JetBlue)
Passengers won't be able to surf the full Web. But if they bring Wi-Fi-equipped laptops along, they can access lightweight versions of Yahoo e-mail and instant messaging services; BlackBerry owners who have Wi-Fi-enabled handsets (the BlackBerry 8820 and BlackBerry Curve 8320) will be able to access their personal and corporate e-mail. BlackBerry models that have only cellular connections rather than Wi-Fi won't be compatible--the Federal Communications Commission still has a ban on cellular service in-flight.
The plane will take its inaugural flight on Tuesday morning, making the cross-country trip from New York's John F. Kennedy International Airport to San Francisco International Airport. After that, "BetaBlue" will be added to JetBlue's regular flight lineup; a company representative told CNET News.com that there will be no way to specifically request the messaging-equipped plane, nor will any additional fee be charged for the service.
It's been known for well over a year that JetBlue had been planning some sort of in-flight wireless initiative. LiveTV, a division of the airline, was awarded a 1MHz air-to-ground wireless license from the FCC in June 2006, following an intense bidding war. After 120 bids, LiveTV paid $7 million for the license, which offers full coverage of the continental U.S. above 10,000 feet. Another company, AirCell, obtained a 3MHz license for $31.3 million in the same FCC auction.
Earlier this year, JetBlue representatives hinted that they were interested in exploring options for in-flight text messaging--but that would require a relaxation of the FCC's stringent regulations.
As the major players in the airline industry compete with one another in an increasingly tech-savvy world, carriers have touted in-flight tech innovations like satellite TV service and electrical power connections. JetBlue already offers DirecTV service, as well as XM satellite radio on some of its newer planes. When Virgin America first took off in August, geeks drooled over the USB and power connections, MP3 library, and a messaging service that lets lonely passengers strike up conversations with fellow travelers on the same plane.
But when it comes to communication services (Virgin America's intra-plane messaging aside), there have been some major momentum issues. Cell phone use on planes is still a contentious topic, but it's nevertheless likely imminent on some foreign carriers and some wireless companies see it as a potential source of profit.
Broadband Internet is a different story. Connexion, a paid in-flight broadband service from Boeing, was used by a number of foreign airlines, like Lufthansa and Singapore Airlines, before it was officially shut down at the end of 2006. There's been no word from Panasonic recently on a rumored plan to succeed where Connexion had failed.
And when BetaBlue takes off on Tuesday, it will make the Forest Hills, N.Y.-based JetBlue the first domestic airline carrier to offer any kind of wireless service in the air. Virgin America's planes have Ethernet ports at each seat, but they remain inactive.
JetBlue representatives said that if BetaBlue proves successful, expansions to the program will become evident over the next year. This would possibly include either installing the Yahoo and RIM services on other planes, or expanding the wireless offerings.
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