With a new product called Vine, Microsoft is tackling the issue that, in the Digital Age, contact management is no longer static--where you are and what you're doing at a given moment can matter just as much as what your cell phone number is. But instead of focusing on roving business travelers, Vine's slant is community management and emergency preparedness. It's in a private beta test right now.
Here's how it works. You download a "dashboard" application, and then you log in with your Windows Live account. Its interface takes the form of a map, where geo-tagged notifications pop up if a news story or public safety announcement--sourced from 20,000 news sources as well as the National Oceanic and Atmospheric Administration (NOAA)--happens in a specific location. (You can set preferences to only display stories from locations and areas of interest that you care about.)
Your contacts are also listed on the dashboard, where you can check out alerts that they've sent you or even just keep tabs on their Facebook status messages. "Alerts" pop up like instant messages (or text messages, as you can opt to get them on your cell phone). You can also "check in" to let your neighbors know you're at home safe if, say, there's a tornado on the rampage outside, or if you're out of town.
Existing real-time, find-who's-where applications typically have a nightlife slant, like Buzzd and Foursquare. But Microsoft hopes that the same tools of convening can be used to organize community activities and stay in touch in the event of an emergency.
The company has unveiled the product in its home city of Seattle, and, according to the Seattle Times, plans to beta-test it there in addition to a rural Midwestern town and an "isolated island community," which makes the whole thing sound just a little bit Dharma Initiative. Just a little.
All joking aside, the Web's biggest players are gunning for a way to appropriately harness social media for emergency preparedness. Google's nonprofit Google.org arm has launched a project called Innovative Support to Emergencies, Diseases and Disaster (InSTEDD) with similar goals, and Google has invested $5 million in it. InSTEDD does not have a live software product yet, but organizers have said that it plans to use, among other things, a mash-up of SMS alerts and the Google Earth mapping application.
Bye-bye, Expo. We, um, didn't use you.
(Credit: Windows Live Expo)This post was updated at 11:56 AM with comment from Microsoft.
Chalk one point up to Craigslist: Microsoft has decided to shut down Windows Live Expo, the classifieds service that it originally launched in February 2006.
Expo will disappear on July 31, a notice on the site explains. Until then, no new listings can be posted or extended, and no new accounts can be created. Microsoft representatives responded on Friday with a statement from the company: "We have learned a tremendous amount from our experience with Windows Live Expo and believe this decision, while a hard one, will serve to more effectively focus our resources towards other priority online service investments for our customers."
The most recent post on the Expo blog is from last September.
Online classifieds continue to be dominated by Craigslist, a scrappy start-up with a hippie attitude and a user interface worthy of 1997. The company is currently ensnared in a legal tiff with major investor eBay over the auction giant's in-house classifieds site, Kijiji.
Last year, Microsoft launched the "I'm Initiative," which donated nibbles of advertising revenue to 10 selected charities each time a Windows Live Messenger user started an instant message with the word "I'm." On Tuesday, after a year of the gimmick, Microsoft representatives announced that $1.3 million had been netted so far.
Bill Gates would be proud.
"Because of your enthusiasm, we're also excited to announce that we will be continuing this program," Windows Live Messenger product manager Dharmesh Mehta wrote in a blog post. "And with no set limit on the amount donated to each organization, the more 'I'm' conversations people have, the more money that goes toward addressing some of the world's most urgent social issues."
The 10 nonprofits receiving donations from the I'm Initiative are the American Red Cross, the Boys and Girls Clubs of America, the Humane Society of the United States, the National AIDS Fund, the National MS Society, NineMillion.org, the Sierra Club, StopGlobalWarming.org, Susan G. Komen for the Cure, and UNICEF. Windows Live Messenger users who want to participate are asked to choose which organization they want to receive their click funds; the precise amounts netted by each one were not disclosed, but Microsoft has said that each one has received a minimum of $100,000. The I'm Initiative has also sponsored Cause Effect, a program about social action on the MTV Networks channel MTVU, which is syndicated on college campus broadcast networks.
Mehta wrote in his blog post that Microsoft is considering adding other charities to the list.
Robert Scoble couldn't do it, but Windows Live can.
Microsoft's Web-app division announced Tuesday that it has partnered with five social networks--LinkedIn, Tagged, Hi5, Bebo, and yes, Facebook--on a new project to facilitate address book portability. The partner social networks have agreed to use the Windows Live Contacts API so that members can import Windows Live contacts to their respective sites, as part of the new data-portability strategy that Microsoft outlined at its Mix conference earlier this month.
In return, Microsoft has launched Invite2Messenger, a new service for users of those social networks so that they can invite the members of their friends lists to join Windows Live Messenger.
This replaces "scraping," a widely used process of diving into one account on a social network or e-mail client's database to export contacts to another. It's technically unauthorized, and occasionally social networks make a stink about it--as Facebook did when blogger Scoble tested out a script that exported his friends list to contact management service Plaxo and had his account temporarily banned--and Windows Live representatives have said that an authorized API makes the process more secure.
It's already accessible on Facebook and Bebo, which is in the process of being acquired by AOL, and will be worked into the other three sites within the next few months.
Social networking site Bebo, with a 36-million-strong member base centered primarily in the U.K., announced Tuesday that it has partnered with Microsoft on a new instant messaging initiative. The Windows Live Messenger service, formerly known as MSN Messenger, is now the fuel behind Bebo's new internal IMing operations.
Bebo users who have hooked their Windows Live usernames up to the service have an "IM Me" button on their profiles that they can use to communicate with other members in-browser if they're online, but Bebo's IM is also open to members without Windows Live Messenger. Essentially, the partnership integrates existing Windows Live accounts into Bebo and also provides a robust base for the Web-based chat interface.
A peek at Bebo's IMing service with the Windows Live logo button.
(Credit: Bebo)Don't think that this deal necessarily has broader implications in today's acquisition-happy digital media culture--the Microsoft partnership is strictly limited to Windows Live Messenger at this point. Bebo's internal search, after all, is powered by Yahoo, which has been talked up as a possible buyer for the independent social networking site.
Rival MySpace launched its instant messaging service earlier this summer, but has kept it separate from other IM clients like Windows Live Messenger, Yahoo Instant Messenger, or AOL Instant Messenger (AIM). Facebook, meanwhile, does not offer an internal IM service--but several third-party developers have created them for the Facebook Platform.
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