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September 26, 2008 1:47 PM PDT

Big-media investors couldn't save social site Uber

by Caroline McCarthy
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Another one bites the dust: Uber.com, a fledgling blog platform that was backed by Discovery Communications and Universal Music Group, shut its doors Friday. The reason? The investors pulled out.

"We have some bad news," a message on the Los Angeles-based company's home page read. "The crisis in the economy has claimed Uber as its latest victim. Our investors have decided to stop supporting Uber and we have closed the doors."

Uber had been co-founded by former Friendster CEO and NBC Entertainment president Scott Sassa, and had completed a $7.6 million series B venture round this spring that included money from the aforementioned investors as well as venture firm Sterling Stamos.

With a focus on editorial content centered on highbrow art and media, including a Huffington Post-like "Uber Index," and the slogan "it's easy to create better," it was tough to define Uber. Was it a blog platform? A social network? A discussion hub? The financial crisis didn't help, but the truth is that Uber had never really taken off in the first place.

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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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