Social news site Reddit, which was acquired by Conde Nast's Wired Digital division two years ago, has announced the start of a new strategy to distribute its technology around the Web. It's partnered with the U.K.'s Independent newspaper to install Reddit technology on its Web site and encourage readers to vote up and down on the news.
While a prominent button for the Independent's internal voting system will appear on each of the publication's online news stories (these will show up in a few weeks), it will also accept links submitted from around the Web.
"It's this kind of open mentality that really excited us about working with them," co-founder Alexis Ohanian said in an e-mail.
Reddit opted to make its code open-source in June, an announcement that would presumably lead to the kinds of deals that the company announced on Thursday. It's far smaller than rival Digg, but seems to have a clear message in place: that Reddit is about distribution, not a standalone site.
Hey, indie bands. Does MySpace Music's big focus on the major labels make you sad? iLike wants to hear from you--literally.
The "social music" company, best-known for its add-on apps for Facebook and iTunes, has partnered with music distribution start-up TuneCore so that unsigned artists can market their music through iLike and get royalties when it's streamed there.
TuneCore already lets independent artists sell their music through iTunes, Amazon MP3, and Rhapsody, which has a deal with iLike (and MTV and Yahoo).
It's not surprising that a company such as iLike would choose to make a move in favor of indie artists. The most high-profile digital-music initiative to emerge this year was MySpace Music, a streaming and retail marketplace created by the News Corp.-owned social network. But while MySpace got its start as a promotional center for indie bands, MySpace Music has focused on the four major labels, all of which have invested in the project. While independent distributor The Orchard also has contributed to MySpace Music, some indie musicians have said they feel jilted.
iLike CEO Ali Partovi says partnering with TuneCore isn't, in fact, a MySpace Music-induced move.
"Not at all. We've been in dialogue, I think, since February," Partovi said of TuneCore. "We've been fans of each others' companies for a long time, trying to work out a way to work with each other, and this was well under way before all of that (MySpace Music) surfaced. We generally have tried to focus on what we're doing ourselves, not to do things in response."
He added, "Frankly, I think the talk about MySpace's issue--I think over time, they will work that out too." MySpace Music is indeed still new and has plenty of time to renew its focus on the indies. But for now, iLike has quite the opportunity.
No, this isn't that Aaron Sorkin thing.
Film on Facebook, a project that the social network first announced in conjunction with this spring's South by Southwest Festival, will be debuting its first film on Thursday.
The movie, called One Track Mind, is a surf-theme movie created by Woodshed Films, the production company behind a number of outdoors-focused productions, including several created by crunchy singer-songwriter Jack Johnson. It'll be available on Facebook Thursday and Friday, and a live-chat session with director Chris Malloy will take place on Thursday evening.
The film and video chat session will be broadcast using live-streaming platform Kyte. The whole project has been sponsored by apparel companies Patagonia and Etnies.
At SXSW, when it announced Film on Facebook as well as Music on Facebook, the company marketed its "Fan Pages" product toward the thousands of independent musicians and filmmakers who flood Austin, Texas, each year for the cultural festival.
Facebook, the company argued, is a great promotional platform; the One Track Mind premiere is consequently a demonstration of how an indie production company can spread buzz and gain fans through the social network.
Right now, the music and film communities are still more closely tied to Facebook's News Corp.-owned rival, MySpace, which recently launched its own music service and has a "MySpaceTV" site that shows original programming in addition to user-created videos.
Back in January, social music service Last.fm announced that it would be launching something called the Artist Royalty Program that allows unsigned artists to reap royalties each time one of their songs is played through the site's ad-supported streaming music feature or Web radio. (They just have to upload their music first.)
On Wednesday, the service announced that the Artist Royalty Program had gone live and that more than 450,000 tracks have been uploaded in conjunction with it.
"We're leveling the playing field by offering them the same opportunities as established bands to make money from their music," Last.fm co-founder Martin Stiksel said in a release Wednesday. "The young musician making music in a bedroom studio has the same chance as the latest major label signing to use Last.fm to build an audience and get rewarded.
It's also an incentive for them to promote Last.fm as a promotional hub for their music, potentially eating into a market dominated by News Corp's MySpace.
Disclaimer: Last.fm is owned by CBS Interactive, which also owns CNET News.
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