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November 27, 2008 8:19 AM PST

Thanksgiving parade gets a live 'Rickroll'

by Caroline McCarthy
  • 27 comments

The annual Macy's Thanksgiving Day Parade in New York got "Rickrolled" on Thursday.

If you weren't watching the parade live or on TV, you probably saw the mass influx of Twitter messages: '80s pop singer Rick Astley, whose cheesy song "Never Gonna Give You Up" became the center of a corny Internet meme called "Rickrolling,", gave a surprise performance. "Rickrolling" originally started as tricking someone into clicking on a link to the "Never Gonna Give You Up" music video by claiming it was something else, like a highly anticipated movie trailer.

From what about a zillion Twitterers said, Astley emerged from a parade float sponsored by cable channel Cartoon Network, and started singing "Never Gonna Give You Up" live. The singer was recently honored at the MTV Europe Awards, but contrary to rumors, he did not perform.

Qik user Steve Garfield streamed the whole thing. Click here for a video (embedded above).

Singer Jonathan Coulton reacts to the 'live Rickroll' at the Macy's Thanksgiving Day Parade.

(Credit: Twitter)
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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