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August 27, 2007 11:39 AM PDT

Fotolog acquired for $90 million

by Caroline McCarthy
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A correction was made to this post: Fotolog's projected revenue is $2.3 million, not $2.3 billion. Dr. Evil would be proud.

Fotolog, a photo-sharing social network founded by Meetup co-founder and CEO Scott Heiferman, has been acquired. After several days of rumors that the company was up for sale, the French company Hi-Media Group announced on Monday that it had acquired Fotolog for $90 million in cash and stock.

As the Silicon Alley Insider notes, most of the New York-based Fotolog's 10 million-plus members are in Europe and Latin America. The company's 2007 projected revenue is estimated at $2.3 million, expected to come from sponsored ad links (thanks to a deal with Google), banner ads and premium membership packages. A release from the publicly traded Hi-Media stated that Fotolog's membership has doubled this year and that the site is raking in 3.3 billion page views per month.

CEO John Borthwick will apparently stay with the company, at least for the time being.

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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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