Impeccably timed to suit president Sue Decker's keynote at the Advertising 2.0 conference in New York, Yahoo announced Wednesday that it has inked advertising deals with two major clients: discount retail giant Wal-Mart and interactive ad agency Havas Digital. Terms of neither deal were disclosed.
The company has also signed on as a partner in CBS Interactive's CBS Audience Network of online video distribution partners.
Sue Decker, president of Yahoo
(Credit: Yahoo)For Wal-Mart, Yahoo will handle display and video advertising on the Walmart.com site as part of a multi-year agreement. Walmart.com will also become part of Yahoo's upcoming AMP advertising management platform, which was originally unveiled in April.
Through the agreement, Yahoo will be the exclusive reseller of Walmart.com ad inventory.
Havas Digital will also be a part of the AMP platform, per Wednesday's announcements. The agency has agreed to work with the Right Media ad exchange, which Yahoo acquired last year, to develop its own inventory-trading platform. It's not the first agency partnership for Yahoo in recent weeks; last month, Yahoo signed a Right Media-related deal with several subsidiaries of ad powerhouse WPP Group.
On the content side, Yahoo's membership in the CBS Audience Network will put it alongside the likes of AOL, Microsoft, Comcast's Fancast, and Veoh. CBS' video catalog will be available on Yahoo's Yahoo TV product, which already has content from Fox and NBC as well as about a dozen cable networks.
Yahoo already had deals with CBS to stream content related to its 60 Minutes news program, as well as local news and sports videos from 16 metro regions.
Decker also announced in her keynote at Advertising 2.0 that the company has launched a newspaper marketing program called Yahoo Circular, in which retailers can take advantage of user interest to target them with personalized newspaper circulars. And the participant count for Yahoo's local Newspaper Consortium advertising project is now up to 779 publications; members of the consortium will be the first to use Yahoo's AMP technology when it debuts later this summer.
Disclaimer: CNET News.com parent company CNET Networks has a content-sharing deal with Yahoo. CNET Networks is also expected to become a CBS property as part of an acquisition offer set to close in the third quarter of 2008.
Yahoo announced Friday that it has formed a partnership with three subsidiaries of advertising giant WPP: GroupM, 24/7 Real Media and WPP Digital. Through the deal, WPP agencies will have access to Yahoo-served ad space and work closely with the Right Media ad exchange, in which Yahoo was a major investor before it outright acquired the digital-ad platform in 2007.
No financial terms were disclosed.
"More and more, we see the need for agencies and media and technology companies to work together to create a new level of value," WPP Digital CEO Mark Read said in a statement Friday. "We are very pleased to have established this partnership with Yahoo which, enabled by our earlier acquisition of 24/7 Real Media, will turn this vision into a reality."
WPP acquired 24/7 Real Media a year ago for $649 million in cash. As part of the deal with Yahoo, WPP will use 24/7 to develop an ad platform that connects to Right Media so that WPP agencies can "seamlessly" connect to Yahoo's digital inventory.
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