It's gossip no more: as rumored, Germany-based social-bookmarking site Mister Wong has acquired the social-media feed aggregator Lifestream.fm for an undisclosed amount. The news was originally reported on digital-media blog Mashable.
Mister Wong previously acquired Websnapr and Pixer.us, which were both created by Lifestream.fm founder Juan Xavier Larea.
Technology from Lifestream will likely be integrated into Mister Wong user profiles so that members can pull in feeds from their social-networking accounts across the Web.
"Mister Wong is 100 percent based on RSS, and we thought that (Lifestream) is a great extension for our user profiles, for example," Mister Wong spokesman Christian Clawien said in a Wednesday interview with CNET News.com. "With Lifestream, we have the possibility to integrate even more digital activities around these bookmarks, so this could be a very interesting combination."
For Mister Wong, which Clawien said has greater reach in Germany than Yahoo-owned bookmarking giant Delicious, this was also a way to get a stake in the trendy "lifestreaming" market. "We've done this acquisition very quickly, because in Germany, other sites emerging at the moment also take part in this field of 'lifestreaming' features," Clawien explained.
So maybe today's social-media M&A gossip of the day involves two moderately-to-extremely minor players in the space, but hey, we can't always have juicy Facebook news. Mashable reported Tuesday that Mister Wong, a social bookmarking service, has acquired Lifestream.fm, a small social site that (as its name would suggest) aggregates data from multiple social-networking accounts into a single "lifestream."
No background is provided other than the report that the acquisition was made for an undisclosed amount.
Mister Wong, a European site, is a sort of cross between Delicious and StumbleUpon, generating recommendations based on the bookmarks a user has flagged. As the puzzled Mashable writer points out, there doesn't seem to be an immediate correlation between the two that would explain an acquisition.
Representatives from Mister Wong were not immediately available for comment.
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