The Social

A guy I know created an Elf Yourself video of his friends. Um, I'm on the bottom right.

(Credit: OfficeMax/JibJab, user-gen work by Peter Feld)

Because we need to ensure that silly do-it-yourself comedy will stay alive during these harrowing financial times, the magic venture capital fairies have infused JibJab.com with a $7.5 million Series C round. And by "magic venture capital fairies" I actually mean Overbrook Entertainment, Sony Pictures Entertainment, and existing investor Polaris Venture Partners.

Founded in 1999 by brothers Gregg and Evan Spiridellis, JibJab started as a hub for funny political song-and-dance videos that the two created, but in 2007 the company began an e-card service called "Starring You!" in which visitors to the site could insert photos of themselves (or their bosses!) into geeky cartoon videos. For the '08 holiday season, JibJab partnered with office supply store OfficeMax for the third annual installment of those "Elf Yourself" greeting cards that I'm sure more than a few of you were sent. (See image for embarrassing example.)

JibJab says a whopping 35 million of its holiday greeting cards were sent across the Web this winter. That's a lot of elves.

JibJab forged a deal with CNN Politics around that time last year when everyone was either thinking about Halloween or the presidential election, launching a zombie politician video creator.

The site has a business model beyond advertising and sponsorship, thank goodness: some of its content is subscription-based, and JibJab also sells additional video. To keep an "Elf Yourself" video past the holidays, for example, you can pay to download it.

"We sensed that customers would pay for access to unique, high-quality entertainment that they could use to express themselves online," co-founder and CEO Gregg Spiridellis said in a release. "With this thesis well proven, and the capital from this financing now in place, we plan to aggressively innovate the online greetings category in the months and years ahead."

Hey, guys, I have a suggestion: recession-themed dance video greeting cards!

This post was updated on Friday at 7:26 a.m. PT to note OfficeMax's creation of "Elf Yourself," which is now presented by JibJab.

He's coming to get you.

(Credit: JibJab)

I got a little bit obsessed with JibJab.com's "Starring You!" video creator when it allowed me to create videos of my co-workers dancing the Charleston in drag while horrifically bored on a slow news day. (Josh Lowensohn looks awesome in flapper garb.)

Now, as I've just learned, the site has created a politics-meets-Halloween gimmick so that you can edit a likeness of yourself into mini-movies called "Night of the Living Democrats" or "Night of the Living Republicans" and battle zombified versions of politicians from the political party you abhor the most. The new project, launched Tuesday, is in partnership with CNN Politics--why exactly, we're not sure. And zombies are a big deal, in case you couldn't tell.

Some of us are politically jaded enough so that we'd rather battle undead incarnations of our office-mates or in-laws (since we have to do that every day anyway), but hey, Bill Clinton and Trent Lott will have to do for now.

JibJab, created eight years ago by brothers Gregg and Evan Spiridellis, made a name for itself by Photoshopping the heads of world leaders onto cartoon bodies and turning it all into elaborate song-and-dance numbers. The original "Starring You!" mashups launched over the summer, and the Spiridellis brothers gleefully cite the statistic that over one million of the custom JibJab avatars have been created.

I guess there are more than a few of us who are inclined to procrastinate sometimes.

Trust me--I know procrastination. But this one really takes the cake.

JibJab, as you probably know already, made a name for itself by creating corny (yet socially relevant) musical skits that superimposed the heads of politicians and celebrities onto cartoon bodies. Now that user-generated content is nothing new, it almost seems overdue that JibJab would introduce a "make your own" feature. But now, at long last, here it is: "JibJab Starring You!"

The concept, at least according to the creators, is to JibJab yourself by uploading a photo, easily crop it with the Flash-based tools to make a bobblehead-like image, and then revel at the absurdity of watching yourself dance the Charleston.

But don't let that fool you. The real purpose of "Starring You!" is to dig up photos of your boss and put them into any number of the dorky dance videos. As a bonus, most of them require two dancers, so you can use the likenesses of multiple co-workers--or choose from a small library of celebrity heads that range from Donald Trump to Barack Obama.

As a demonstration, I present to you Josh Lowensohn, Hot Mamacita. (No, Josh isn't my boss, but he's more...photogenic.)