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October 29, 2009 6:53 PM PDT

Top costume searches include 'Adult Care Bear'

by Caroline McCarthy
  • 19 comments

Not only is this Super Mario costume homemade and hilarious, the guy sure can boogie.

(Credit: Caroline McCarthy/CNET)

Really, America? Can we talk?

You see, I received this press release from Experian Hitwise in my in-box about the most-searched-for Halloween costumes in the U.S., based on searches in the month ending October 24 that ended in "costume." And the ranking was led by "Michael Jackson costume" and "Balloon Boy costume." OK, so those are timely, albeit a little bit more than unimaginative.

But it doesn't stop there. Following that were "Tinkerbell," "Catwoman," and "Poison Ivy," indicating that most costume searches are either on behalf of women or men who really want to make a fool of themselves. Among the top costume searches beginning with the word "sexy" were "sexy sailor costume," "sexy nurse costume," "sexy witch costume," and "sexy Queen of Hearts costume." (What would Lewis Carroll think?) And high-ranking costume searches beginning with "adult" include "adult cat costume," "adult Snow White costume," and "adult Care Bear costume."

I don't care what you dress up as for Halloween. Have fun with it. But just think about it. Adult Care Bear costume. Really. It's a costume that's probably itchy and uncomfortable, unflattering, and will embarrass the heck out of your kids if you have any. Not to mention that there's no obvious relevance to current events or pop culture that would negate the creepiness factor, considering the last time I checked the Care Bears have been around since 1981. Whatever happened to cowboys and pirates and disgraced politicians? Hitwise stats have officially weirded me out.

More depressing figures: Compared with the same time period last year, Hitwise found a 97 percent jump in searches for "pet costumes" this year. Those poor dogs.

August 19, 2008 1:23 PM PDT

Southwest Airlines CEO crowdsources his Halloween costume

by Caroline McCarthy
  • 3 comments

Southwest Airlines CEO Gary Kelly in his 2004 Halloween costume.

(Credit: Blog Southwest)

A few years ago, it was trendy and "transparent" for CEOs to have their own blogs. But typically it didn't go this far--then again, Southwest Airlines chief Gary Kelly isn't your average CEO.

Kelly posted an entry on the Southwest blog on Tuesday asking readers to contribute to an annual poll he hosts: What should he dress up as for Halloween? Kelly has been known to go all-out, and provided photo evidence of past costumes that included Hairspray drag queen Edna Turnblad, Pirates of the Caribbean's Captain Jack Sparrow, and painted-up Kiss bassist Gene Simmons.

"It would be really nice if your suggestion doesn't involve short-term (and especially long-term!) body modifications like shaving my legs," Kelly wrote in the post, "although I will sacrifice for art--within reason."

It's certainly a quirky and humanizing move for the airline, which is one of only a few U.S. carriers that's not mired in economic woes.

So what have readers suggested so far? They seem to be looking toward the silver screen. There have been a couple of requests for the Joker from The Dark Knight, a few for Indiana Jones, and one for Harry Potter. Then there's one reader's bright idea that Kelly don a Speedo and go as Olympic swimmer Michael Phelps. I wouldn't put my money on that one.

October 21, 2007 2:50 PM PDT

The undead take Manhattan at Zombiecon '07

by Caroline McCarthy
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What is a zombie, anyway?

Is it a childhood nightmare, a modernized niche of folklore, a box-office-tested horror film staple, an ironic riff on American consumerism, or simply an undead corpse hungry for fresh human brains?

Maybe it's all of the above. On Saturday at noon, somewhere around 200 zombies assembled at a bar in midtown Manhattan and proceeded to terrorize the city well into the night. This was Zombiecon 2007, the third annual edition of the pre-Halloween flash mob, and these reanimated corpses took the day very seriously. Among the crowd were undead clowns, airline pilots, ballerinas, doctors, chefs, Roman generals, prom couples, and tennis players. There were also zombified versions of Santa Claus, Pirates of the Caribbean protagonist Captain Jack Sparrow, singer Amy Winehouse, and author Hunter S. Thompson.

(Others, like yours truly, just spruced up jeans and a T-shirt with theatrical blood and white face paint.)

Also spotted: Lindsay Campbell, host of video blog Wallstrip, in a full-on goth-zombie ensemble as she interviewed fellow members of the undead for the cameras.

... Read more
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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