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October 1, 2008 10:06 AM PDT

Widget maker Gigya gets $11 million Series C

by Caroline McCarthy
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Looks like they're battening down the hatches: Social-network apphaus Gigya has raised $11 million in a Series C funding round led by DAG Ventures.

President and co-founder Rooly Eliezerov called it a "pre-emptive round" in a release Wednesday; the company's Series B round was only seven months ago. But Gigya insists that this new funding is to keep up demand, not to have some disaster insurance in the face of the current financial situation.

Still, economic crisis notwithstanding, Gigya and its brethren may still have a tough road ahead: Blogger Nick O'Neill recently found that traffic to a Facebook app he created tanked after the social network instituted a controversial redesign that relegates many third-party widgets to a "Boxes" tab.

Facebook's obviously not the only platform for social widgets, but it's been the poster child for apps ever since the Facebook Platform made its debut in May 2007. Could it be a bellwether for the industry? Absolutely.

Disclosure: CNET is a Gigya partner.

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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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