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June 29, 2009 11:50 AM PDT

Facebook names a CFO, at last

by Caroline McCarthy
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Facebook has named former Genentech executive David Ebersman to the office of chief financial officer. He replaces Gideon Yu, whose departure was announced at the end of March.

"We received a lot of interest in the CFO position and had the opportunity to meet with many impressive candidates," said Facebook CEO Mark Zuckerberg. "We quickly recognized that David was the right person for Facebook. He was Genentech's CFO while revenue tripled, and his success in scaling the finance organization of a fast growing company will be important to Facebook."

David Ebersman earned a bachelor's degree from Brown University in 1991.

David Ebersman earned a bachelor's degree from Brown University in 1991, according a university Web page.

(Credit: Brown University)

Ebersman served as chief financial officer at the San Francisco-area biotechnology company Genentech from 2006 through April 2009 after moving up the ranks in the company for about a decade. The company was sold to Swiss pharmaceuticals giant Hoffmann-LaRoche in March, shortly before Ebersman stepped down.

He will officially start at Facebook in September.

Gideon Yu's departure from Facebook came amid rumors that he had failed to secure enough venture capital to keep the advertising-based company pushing forward toward profitability, something that Facebook repeatedly denied. The company said its search for a new CFO would focus primarily on "someone with public company experience." Ebersman wasn't at Genentech when it went public in 1980, but certainly did have experience running the financial operations of a public company--as well as its sale to a bigger corporation.

Two months after Yu departed Facebook, the social-networking company announced that it had received an additional infusion of venture capital, to the tune of $200 million, from Russian investment company Digital Sky Technologies.

This post was updated at 12:01 p.m. PDT.

March 31, 2009 12:39 PM PDT

Facebook CFO Gideon Yu is out

by Caroline McCarthy
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This post was updated several times as the news unfolded. The last update was at 1:01 p.m. PDT.

Facebook chief financial officer Gideon Yu is leaving the company, representatives from the social network confirmed Tuesday.

"Facebook confirms that CFO Gideon Yu will be leaving the company," a statement from Facebook read. "Gideon has played an important role in helping us achieve our financial success, building a strong finance team and establishing the core financial operations of our company. We are grateful to Gideon for his contributions to Facebook and what we are trying to accomplish."

But there's more: It looks like the reason for Yu's departure is because Facebook still hopes to be on track to file for an initial public offering.

"Despite the poor economic climate, we are pleased that our financial performance is strong and we are well positioned for the next stage of our growth," the statement from Facebook continued. "We have retained (search firm) Spencer Stuart to lead our search for a new CFO and will be looking for someone with public company experience."

The report was originally published in The Wall Street Journal.

Yu, a former Google employee who was brought on board there when it acquired YouTube, had been hired fewer than two years ago, and the Journal reported that Facebook is currently hunting for a replacement who has experience running a public company. Prior to YouTube, Yu had been employed as "treasurer" at Yahoo. He also has side projects, joining the team of high-profile investors--including the new Google Ventures--in e-commerce start-up Pixazza.

Yu was one of the first in a string of prominent Googlers to join Facebook's upper ranks as it rose to the top of Silicon Valley's pecking order. Eventually, sales chief Sheryl Sandberg joined the company as chief operating officer, and public affairs czar Elliot Schrage was hired as head of global communications.

So now it looks like Facebook's plan is to push for an IPO. With Yu at the helm of its finances, rumors had swirled for months that it was looking to raise additional venture capital funding to fuel its exponential growth. The company will likely hit 200 million members worldwide within days, a mass that requires costly hardware and personnel around the globe. Persistent reports hinted that not only was Yu attempting to drum up interest in more funding, but that he was having a tough time doing so.

Facebook's valuation was hit hard by the recession, with private stock trading dipping to lower and lower values and Forbes magazine speculating that founder Mark Zuckerberg had lost his status as a paper billionaire as a result.

In November 2007, Microsoft invested $240 million in Facebook at a $15 billion valuation. These days, Facebook is lucky if its valuation is a third of that. But it eventually became evident that the $15 billion was never a reality: Microsoft's stake was in preferred stock, and the $15 billion was a term of the deal.

Going public is a risky move for any company in a recession, particularly one that is still on the road to profitability but not there yet. But for Facebook, with the quest for more venture funding growing increasingly fruitless, it may be the best road out.

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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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