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September 23, 2009 9:56 PM PDT

Facebook wastes no time putting FriendFeed to work

by Caroline McCarthy
  • 3 comments

PALO ALTO, Calif.--Facebook has unleashed a Tornado, and it's hoping that some eager engineers will go catch it.

Earlier this month, Facebook released the open-source Web server framework called Tornado, which powers the real-time streaming behind its latest toy, social feed aggregator FriendFeed. And on Wednesday evening at the office that most recently housed the FBFund incubator program, senior open programs manager David Recordon and director of products Bret Taylor held a "tech talk" to pitch Tornado to a crowd of several dozen interested members of the Web development community.

"We had actually been planning on open-sourcing (Tornado)" prior to Facebook's acquisition of FriendFeed, said Taylor, who had served as CEO of the start-up. "When we got to Facebook we thought it was a really good opportunity to do it."

The slant of Wednesday evening's talk (which was quite technical, so I won't be going into significant detail): if you're dealing with real-time, streaming content, Facebook thinks Tornado is for you. And if you've been listening to anything that Facebook has been saying recently, it believes the real-time Web is the future for everyone--not just its own company.

"FriendFeed's a real-time system," Taylor said as he described how the Python-based Tornado framework's non-blocking nature was ideal for real-time Web services. "Essentially, every active user of FriendFeed maintains an open connection to the FriendFeed servers."

Both Recordon and Taylor are recent arrivals at Facebook: Recordon joined Facebook last month as its resident open-source guru, and the company had acquired FriendFeed a few weeks earlier in a deal that brought on board both a top-notch engineering team (its founders, including Taylor, were Google veterans) and cutting-edge technology for amassing and indexing real-time Web conversations--so cutting-edge, in fact, that it was unclear as to how the mainstream would ever actually accept it.

At the time, there were questions about what, exactly, Facebook would actually do with FriendFeed. In the meantime it's become clear that acquiring the would-be Twitter rival allowed Facebook to leap ahead with some of its development of new, real-time-focused features as well as to enhance existing ones with FriendFeed's technology and brainpower.

Open-sourcing the technology doesn't have an obvious financial end for Facebook. But it will ideally mean that some of the developer community will be marching to Facebook's beat, at a time when the company continues to compete with the far smaller Twitter for a majority share of what's come to be known as the real-time Web.

As for its Python foundations, Taylor said that FriendFeed had been looking to build Tornado in a manner "sophisticated enough that we could do all the things we wanted but well known enough so that a new engineer could theoretically understand our code base right away...Python has a lot of its flaws, I wish it had real inline functions like Javascript, but for all of its flaws it's actually pretty nice to use in practice."

Taylor told me afterward that no concrete plans have been put into action as to which Facebook features may be getting a FriendFeed makeover (so as to speak) but hinted that one getting talked about for some enhancement from the former FriendFeed team is Facebook Chat, the site's instant messaging client, because of its obviously real-time nature.

Tornado isn't the first technology that Facebook, still criticized by some of the open-source community for its heavy reliance on proprietary technology and a login wall, has released as open-source code: well over a year ago, the company released the code for a significant portion of its developer platform.

August 12, 2009 5:38 AM PDT

Facebook launching Twitter-like 'Lite' site?

by Caroline McCarthy
  • 17 comments

Is this Facebook's big assault on Twitter?

(Credit: Screenshot by Jason Baptiste)

Facebook, it appears, was not about to let Google get this week's award for shadowy new projects. On Tuesday night, a number of users--including Mashable blogger Ben Parr--received notifications that they were beta testers for something called "Facebook Lite."

The notifications, as well as the site hosted on the subdomain lite.facebook.com, disappeared within minutes. It seems to have been rolled out prematurely by mistake.

"Last night, the test was temporarily exposed to a larger set of users by mistake," an e-mailed statement from Facebook representative Brandee Barker read. "We have not opened up access to lite.facebook.com to all users at this time. People who are not part of the test and are trying to access 'Lite' will be directed to Facebook.com as usual.

From what it looks like, Facebook Lite is a simpler version of the site and pares down profiles to basic information and a stream of status updates. The easy conclusion is that this would make Facebook's service look a whole lot like Twitter. And given the fact that Facebook had attempted to acquire Twitter, got snubbed, and then acquired the significantly smaller real-time streaming site FriendFeed this week, a Twitter-like service would be rife with implications.

Here's Facebook's official explanation: "We are currently testing a simplified alternative to Facebook.com that loads a specific set of features quickly and efficiently. Similar to the Facebook experience you get on your mobile phones, Facebook 'Lite' is a fast-loading, simplified version of Facebook that enables people to make comments, accept friend requests, write on people's walls, and look at photos and status updates."

Blogger Jason Baptiste managed to get screenshots.

The obvious guess is that this is yet another attempt on Facebook's part to stay abreast of Twitter in the race to own the "real-time streaming Web." There are, potentially, other reasons for launching a simplified site:

• For use on slower connections.

• For stripped-down computers in developing markets, where the 250,000,000-member Facebook wants to make inroads.

• As a more "portable" profile that could potentially tie into Facebook's aim of being all over the Web rather than a destination site.

Facebook hinted that the "developing markets" answer could be an accurate one. "We are currently testing Facebook Lite in countries where we are seeing lots of new users coming to Facebook for the first time and are looking to start off with a more simple experience," the statement from Facebook explained.

Got any guesses, speculation, or conspiracy theories? Comments are welcome.

This post was updated at 7:46 a.m. PT.

August 10, 2009 12:18 PM PDT

Facebook buys FriendFeed: Is this a big deal?

by Caroline McCarthy
  • 14 comments

Surprise! Facebook has acquired FriendFeed, a Bay Area-based social-network feed aggregation start-up.

"Facebook and FriendFeed share a common vision of giving people tools to share and connect with their friends," FriendFeed co-founder Bret Taylor said in a release. "We can't wait to join the team and bring many of the innovations we've developed at FriendFeed to Facebook's 250 million users around the world."

TechCrunch reported the news on Monday, a matter of minutes before Facebook confirmed the acquisition.

I'm going to go out on a limb and say it: This is not as ridiculously huge of a deal as the Silicon Valley hype machine is going to have you believe.

Basically, FriendFeed has been coasting on a lot of hype and not a lot of mainstream recognition, and it's not a bit surprising that it would be seeking an exit at this point. Facebook acquired it for its talent; prior to FriendFeed, Taylor was part of the team that helped launch Google Maps. So the real story here is that Facebook made the rather expensive hire (and we don't know the terms of the deal) of some very talented former Googlers. FriendFeed's co-founders "will hold senior roles on Facebook's engineering and product teams," according to the release, and the rest of the company's 12 employees will also join Facebook.

This would also be consistent with Facebook's minimal past acquisition history: the company bought little-known start-up Parakey two years ago with the primary objective of getting its founders, the creators of the Firefox browser, on board. It's also well-known that Facebook tried hard to acquire Twitter--which would've been a far more significant acquisition than FriendFeed--and was turned down. (Well, there was also ConnectU, whose assets Facebook acquired pretty much just to get that pesky lawsuit off the table.)

The release from Facebook repeatedly hinted that this is about talent more than product.

"Since I first tried FriendFeed, I've admired their team for creating such a simple and elegant service for people to share information," Facebook founder and CEO Mark Zuckerberg said in the statement. "As this shows, our culture continues to make Facebook a place where the best engineers come to build things quickly that lots of people will use."

Yup.

"As we spent time with Mark (Zuckerberg) and his leadership team, we were impressed by the open, creative culture they've built, and their desire to have us contribute to it," FriendFeed co-founder Paul Buchheit, another ex-Googler who was instrumental in building Gmail, "It was immediately obvious to us how passionate Facebook's engineers are about creating simple, groundbreaking ways for people to share, and we are extremely excited to join such a like-minded group."

But Facebook director of product Christopher Cox said to CNET News later, "I wouldn't call it a talent acquisition." He elaborated, "We really have a vision that's focusing on Facebook being not just a destination but being a service...We think FriendFeed's been focused on how that's going to work in an open way, and that's something we're excited about, not just the people but the product they've built."

FriendFeed earned praise from prominent voices in Silicon Valley--most notably Robert Scoble--but its aim to aggregate all of a user's social-networking activity feeds in one place didn't catch on with the mainstream. But Facebook eventually began to mimic the FriendFeed model through upgrades to its central "news feed" feature, letting members pull in select third-party updates.

Bret Taylor said that FriendFeed wasn't shopping itself around. "We weren't up for sale. We had a healthy amount of financing and a really efficient company," he told CNET News. "As we noticed our products were really converging in terms of product vision, we started having casual conversations with Facebook."

It's not clear what will happen to the FriendFeed service, because it sure sounds like Facebook is eager to get its team onto the engineering fast track. "FriendFeed.com will continue to operate normally for the time being," a post by Taylor on the FriendFeed blog read. "We're still figuring out our longer-term plans for the product with the Facebook team."

Taylor elaborated more to CNET News later on Monday: "Anything that we would do would be more of a transition, not shutting down. I think our users have invested in our product by putting their data in it, sharing it with their friends...We absolutely wouldn't shut (FriendFeed) down."

More to come...last updated at 2:04 p.m. PDT.

April 6, 2009 3:30 PM PDT

Mixed reactions to FriendFeed overhaul

by Caroline McCarthy
  • 6 comments

From what it looks like, the fresh, real-time streaming redesign of social aggregator FriendFeed is getting some accolades from already-avid users--but might not sway the masses.

Among existing FriendFeed loyalists, it doesn't look like there's much dissent about the redesign, which is currently available as a beta test. An "anti-FriendFeed beta version" group hasn't gotten much traction. But on Twitter, which some people see as a FriendFeed complement and others as a competitor, opinions were much more mixed.

"I have (Twitter client) TweetDeck to filter and organize noise. Why then would I still need FriendFeed?" inquired user @rbazinet.

"I'm not a fan of real-time scrolling sites like the new FriendFeed. Maybe I'm on the wrong side of history, but I find it distracting," said another user, @griner.

On the wrong side of history, quite possibly. Real-time streaming is the hot ticket in social networking these days, with "the stream" at the center of Facebook's controversial redesign.

And indeed, Facebook was first to the game. "Even after the redesign, I just don't find FriendFeed compelling. All of my 'friends' are on Facebook," said Twitter user @mikeee. Ever since it started introducing third-party information into its News Feed, Facebook has indeed been encroaching upon FriendFeed territory.

Twitter itself, meanwhile, doesn't live-stream your friends on its homepage, and third-party clients like Twhirl and Twitterrific tend to load incoming messages in groups rather than in real time because of Twitter's limits on how many times a third-party app can call up its servers. But if you run a query through Twitter Search, it'll keep hunting for the keywords and will alert you when new results have come in.

FriendFeed's redesign did get plenty of thumbs up. "Interesting to see FriendFeed focus on performance and UI (user interface) simplicity. They 'get it,'" said Twitter user @jimsimmons.

One thing we've seen with major social-networking overhauls--e.g. Facebook's last few redesigns--is that a swift backlash will often be met with eventual reception, whereas initial quiet can be deceptive if members start to gradually come across usability issues. This is still an optional beta, and often the particularly vociferous criticism doesn't come until after a new feature or design's public rollout.

From what it looks like so far, the reception to FriendFeed's redesign has been neither stellar nor terrible so far. But FriendFeed is a niche service right now; what it really needs to do is break out of Silicon Valley and start gaining quasi-mainstream appeal the way Twitter has. It's not clear that this redesign will be enough to accomplish that.

January 21, 2009 11:55 AM PST

New FriendFeed feature gives my in-box a headache

by Caroline McCarthy
  • 3 comments

Social-network aggregator FriendFeed announced Tuesday that it's built in a Twitter friend importer, and my e-mail in-box was sort of thrown into shock.

See, here's the thing: I have a FriendFeed account, but I don't really use it; not enough of my friends do, and I've never found aggregators to really fit my social-networking habits in general. I'm a big Twitter user, however. So when FriendFeed instituted its Twitter contact import feature, I was flooded with dozens of subscription requests from people I'd never heard of. Before I was clued into the new tool, I wondered if there was a spammer problem or something; I can only imagine what it must have been like for really popular Twitter users with tens of thousands of followers.

The thing about having a Twitter friend importer is that following people on Twitter doesn't have the same kind of tie that comes from being Facebook friends (in which both members have to reciprocate) or being listed in someone's e-mail address book (which implies active communication). On the other hand, if you're both a Twitter user and a FriendFeed user, you probably will want to know what the people you follow on Twitter are up to on FriendFeed, so a contact importer makes sense in some cases.

Wednesday I went into my FriendFeed account settings and turned off e-mail notifications. Sorry, guys, but I needed some quiet. And if I want to find my friends on FriendFeed, I'm willing to dig in and look around for them.

August 14, 2008 9:00 PM PDT

Confirmed: AOL will acquire Socialthing

by Caroline McCarthy
  • 2 comments

AOL's People Networks division, formed when the company acquired Bebo, has picked up a new friend: Socialthing, a Boulder, Colo.-based start-up that aggregates social feeds from sites like Digg, Twitter, and Flickr.

The acquisition has not yet been completed, but is close to it.

No financial details have yet been released regarding the acquisition of Socialthing, which falls into the same niche as FriendFeed and is still in private beta. The company is a new one; it emerged out of Boulder's TechStars incubator and had its official launch party at the South by Southwest Interactive Festival in March--where the company instantly gained word-of-mouth buzz when the soiree was still raging past 3 a.m. The buy was first reported early this month by TechCrunch's Erick Schonfeld, who speculated that it was "likely a small purchase."

The People Networks division at AOL is headed by Joanna Shields, who was CEO of Bebo when it was acquired. Also encompassed in the group are AOL's two instant-messaging services, AIM and ICQ, and acquisitions Goowy and Yedda.

Getting bought was probably a good move for Socialthing. In recent months, Facebook has started to institute feed activity from other sites in its members' news feeds, creating a potential threat to standalone aggregator services.

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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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