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September 30, 2008 5:22 AM PDT

'BusinessWeek' names the Web's top 25

by Caroline McCarthy
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(Credit: BusinessWeek)

Thank goodness. BusinessWeek's new 25 Most Influential People on the Web list is refreshingly free of blowhard bloggers, busty video babes, and those wacky people who don't seem to do anything except speak at conference after conference.

Most of the list, rather, consists of the really big guys: Microsoft CEO Steve Ballmer, Apple CEO Steve Jobs, and News Corp. CEO Rupert Murdoch, whose company acquired MySpace. Then there are legit Web pioneers like Digg founder Kevin Rose, Wikipedia founder Jimmy Wales, and Craigslist founder Craig Newmark.

Because of the dominance of big names, it's a pretty unsurprising list. But there are a few interesting choices: BusinessWeek names Facebook Chief Operating Officer Sheryl Sandberg to the list, rather than founder Mark Zuckerberg; late-night comedian Jon Stewart, whose wildly popular The Daily Show on Comedy Central led (indirectly, and among other factors) to parent company Viacom's copyright suit against YouTube; and Jonathan Kaplan, whose Pure Digital Technologies created the low-end Flip camcorder, that device that has been pointed in the direction of so many cats.

But there were two sectors of Net influencers who were conspicuously missing: one, anybody from the porn industry (I hear that's kind of big on the Web); and two, prominent figures best known for hacking, spamming, and related online nastiness. Because bad guys can be a big deal too.

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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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