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June 4, 2008 4:58 AM PDT

Pandora auditions desktop version of music service

by Caroline McCarthy
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A look at the Mac version of Pandora's new desktop software.

(Credit: Pandora)

Streaming-music service Pandora announced on Tuesday that it is testing out a beta version of a downloadable desktop application for Windows and Mac.

Until this point, Pandora had offered only Web-based music. A desktop application has been on the start-up's to-do list for some time, the blog post explained, and was also a common request from members.

The application is built using Adobe Integrated Runtime, or AIR, the Web-meets-desktop software that debuted in February and now powers a number of popular light applications like Twitter client Twhirl.

Pandora is ad-supported to handle the licensing fees that inevitably come from dealing with the copyrights on most music, but the company will use image-based ads for Pandora Desktop rather than the audio ads that its Web counterpart uses.

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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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