The fan box for Coca-Cola.
(Credit: Facebook)Here's something new from Facebook: the "fan box," which is a new tool for celebrities, brands, products, companies, and other entities with Facebook "fan pages" to effectively embed their Facebook presence into their Web sites.
That means that if you go to the Web site of a participating brand, like Coca-Cola or Lance Armstrong's Livestrong nonprofit, you'll see a widget that lets you add that brand as a "fan" on Facebook, which subscribes you to its updates, as well as a feed of updates and an array of profile photos from members who have already proclaimed themselves to be fans.
Facebook is hoping that people will find the "fan box" to be extremely easy to install, so that it's a no-brainer for companies and sites that might not be quite up to speed on technical expertise.
This is a big deal as Facebook continues to expand its presence beyond its famed blue-and-white walls, and keeps pushing the message that its 200 million-plus user base is an invaluable resource for marketers--especially interesting since brand promotion is something that MySpace once had a lock on in the social-networking world. The Facebook Connect log-in product is now installed on over 10,000 sites, and one start-up executive told me Tuesday that it's boosted their user registration numbers so much that he's astonished the company doesn't charge for it.
And last month, Facebook launched a tool called the "live stream box," which embeds a stream of the social network's Twitter-like "status updates" pertaining to a given event, much like the one that CNN and MTV used for this week's memorial for the late pop legend Michael Jackson.
Whoa! Blogger Carson Reeves of Scriptshadow got his hands on the screenplay for "The Social Network," the adaptation of Ben Mezrich's semi-salacious Facebook tell-all "The Accidental Billionaires," and he gives it a thumbs-up.
More specifically, he said that the 162-page script, penned by "West Wing" creator Aaron Sorkin, "really resonated with me" and categorized it as "impressive." For those of us who have been following the development of the (unauthorized) Facebook tell-all, which hits bookstores on Tuesday, and its impending screen adaptation, this is a bit of a surprise.
I've read "The Accidental Billionaires." It is, more or less, a fluffy drunken romp around Harvard Yard and Silicon Valley--sort of like beach reading for dudes. But it's not dialogue-heavy, which means that Sorkin had some work cut out for him. If Reeves' review is any indication, the dialogue is good. With "Fight Club" director David Fincher reportedly close to signing on, and industry sources whispering that the roster of actors being considered for the role of Facebook founder Mark Zuckerberg includes hot young stars like Michael Cera and Shia LaBeouf, it's clear that Hollywood is putting muscle behind "The Social Network."
Should Facebook be worried? I'm not sure. Company representatives have been quick to make an analogy between Mezrich's "Accidental Billionaires" and Danielle Steele, and my impression of the book is that it is too silly and not damning enough to have any negative impact on Zuckerberg or Facebook. But if the movie adaptation turns out to be high-quality filmmaking, it won't be so easy for Facebook to wave off what it claims are untrue allegations about the social network's early days. In other words, audiences might be more likely to believe it.
From what it sounds like, Napster co-founder and early Facebook exec Sean Parker has an even bigger role in the screenplay than he does in the book. In "Accidental Billionaires," Parker is said to have a vendetta against Sequoia Capital investor Michael Moritz; it sounds like that's sticking around in the screenplay.
"I loved Sean Parker in this script," Reeves wrote. "Sorkin gives Parker this quirky little obsession with an old business associate who f***ed him over during his Napster days. Parker has a stalker-like obsession with getting back at him and brings up his revenge plans at every opportunity. Not only is it hilarious, but it reveals Parker's character."
That could get interesting.
AAAAAAHHHH! Here come the grown-ups!
You've probably heard it already: New numbers from iStrategyLabs indicate that in the apparent reversal of the plot of any '90s-era kiddie caper flick, grown-ups are taking over Facebook.
According to iStrategyLabs, from January to July of 2009, even though the population of Facebook members over the age of 55 grew 513.7 percent, the site now sees 16.5 percent fewer high-school users, and 21.7 percent fewer college users. Which, naturally, is cause for panic because when the cool kids leave it's all totally over. Or so the common wisdom says.
A BusinessWeek blog post has the right idea: Take a look at the methodology. iStrategyLabs did not actually survey Facebook members, it just looked at their affiliations. The downturn means that Facebook users are dropping their university and high-school affiliations, not that they're leaving the site per se. And that could mean one of a few things: as the BusinessWeek post points out, it coincides well with spring graduations from high schools and colleges, and some members undoubtedly drop those affiliations when they graduate.
Another theory that's been tossed around is that university and high-school affiliations can make it easy for administrators and teachers--not to mention parents--to keep tabs on kids and their shenanigans. Not joining networks can make a profile more incognito.
It's also important to note that these statistics come solely from Facebook's U.S. users, who now make up less than a third of its total membership.
And there's no related shrinkage shown in Facebook's age demographics that typically encompass high-school and college students--members under 17 are up 24.2 percent, and those aged 18-24 are up 4.8 percent. Just a smidge, but not a plummet by any means.
So this is a set of numbers to take with enough grains of salt to put around the rim of a margarita--but just think twice before you put the photo of you drinking that margarita on Facebook. Those sneaky adults could be watching.
Amazon.com has filed for a number of patents that hint at ad-supported books for its Kindle e-reader--more specifically, a free or discounted ad-supported e-book for customers who buy the physical version.
Amazon Technologies, a subsidiary of Amazon, filed for a patent ("Method and system for access to electronic version of a physical work based on user ownership of the physical work") in December 2006. It was approved last month and makes it possible for buyers of a physical book to have an e-book bundled with it.
But two additional patents, filed a year later by Amazon employees (and not yet approved), are the more interesting ones: these, according to MediaPost, "clearly note that Amazon would insert advertisements throughout the e-books, from the beginning to the end, between chapters or following every 10 pages, as well as in the margins."
It looks like the story first surfaced on Slashdot last Friday.
Presumably, this could be a way to guide potential Kindle customers through the transition--which some find daunting--from consuming primarily physical books to digital ones, subsidizing the price of either or both of them in the process.
Ad money would be an additional revenue stream for Amazon too.
This post was updated at 10:14 a.m. PT.
Facebook board member Marc Andreessen, who just launched a new venture fund, said in an interview with Reuters (published Monday) that he expects the company's revenue to be in excess of $500 million in 2009, and that in five years it'll be well into the billions.
"Generally speaking, people who are selling their stock in Facebook now are making a mistake," he told Reuters regarding the fact that since an initial public offering is still a ways off, Facebook is permitting some employee stock sales to Digital Sky Technologies, the Russian firm that invested $200 million in the site in May. Andreessen himself is not a personal investor in Facebook, and said that "I probably could have if I had tried hard but I didn't."
If Facebook worked the ad-sales front a bit harder, Andreessen added in the interview, revenue could already be over a billion.
But Facebook has never taken kindly to traditional display advertisements, choosing instead to experiment with "engagement ads" integrated into the social-networking experience--a product it may potentially extend into Facebook Connect's participating sites, which now number over 10,000.
Additionally, Facebook has been working toward an alternative revenue stream with its "credits" system, a virtual currency that for now is restricted to the company's in-house "Gifts" application. Sometime in the not-so-distant future, the Facebook currency system will be made available to developers using the social network's API, which could produce a significant new source of revenue for Facebook as it takes a cut of transactions.
Andreessen--the Netscape founder and Silicon Valley mainstay whose current projects include social-network builder Ning--has been on Facebook's board for just over a year. He joined at the personal request of CEO Mark Zuckerberg, who said at the time that "Marc is an industry leader, and we're fortunate to have him join our board."
The city of Boston is set to launch an official iPhone application for residents to file complaints about "neighborhood nuisances--nasty potholes, graffiti-stained walls, blown street lights," according to The Boston Globe.
Called Citizen Connect, the app will let Bostonians send pictures and tips right to City Hall.
The app was built with the help of a New Hampshire mobile development firm called Connected Bits.
Citizen Connect has been submitted to Apple but hasn't made it into the iTunes App Store just yet. When it does, it will be free.
Beware, Citizen Connect: complaints about this 'Aqua Hunger Teen Force' ad campaign turned into a huge mess for Boston two years ago.
(Credit: Boing Boing)The Boston Globe said Citizen Connect is the first app of its kind, but other cities have also been turning to new technology to make the minutiae of municipal government run more smoothly. New York's 311 nonemergency hotline for residents now has a presence on Skype and Twitter. New York also now accepts photo and video submissions for 911 and 311.
But the iPhone app has a few advantages. Per the Globe: "The application, which will be free to download from Apple, will allow residents to use the Global Positioning System function on their iPhones to pinpoint the precise location of the problem for City Hall. After submitting a complaint, users will get a tracking number, so they can pester city officials if the problem persists." Ooh! Pestering city officials sounds like fun!
That said, the idea of a complaint-filing iPhone app for Boston is particularly hilarious: the most famous instance of Boston municipal complaints in recent history happened when people started calling in concerns about suspicious-looking devices that turned out to be an ad campaign for the cartoon flick "Aqua Teen Hunger Force." This fact, however, did not come to light until the city had already shut down all traffic on the Charles River.
Or, as one blogger has pointed out already, the system could easily get flooded with photos accompanied by captions like "Please send a cop over to make these Yankees fans leave this bar."
It's here, sort of. Several months after the big announcement that content from Disney's ABC Entertainment division would be coming to Hulu, the entertainment conglomerate's shows have started arriving.
The primetime drama "Grey's Anatomy" debuted on the video hub Monday, and more shows will roll out over the next two weeks.
These include, according to Hulu, consistent hits like "Desperate Housewives" and "Scrubs," along with more recent additions to the network such as "I Survived A Japanese Game Show."
Disney joined Hulu in April, giving it a joint stake in the company alongside NBC Universal, News Corp., and investor Providence Equity Partners. Shows from ABC as well as ABC-owned cable channels like SoapNet and ABC Family are on the way, along with movies from Disney (though no titles have been made available yet).
Would-be Hulu rival Joost closed its consumer video service last month after its peer-to-peer technology failed to make up for its tepid content offering.
My big question: When will we see episodes of my favorite ABC show, "Lost," on Hulu? I've e-mailed a company representative to find out.
Lori Drew, the woman convicted of using a hoax MySpace profile to harass a teenage girl to the point of suicide, was acquitted by a Los Angeles judge on Thursday, Wired reported.
Judge George Wu overturned Drew's guilty verdict, which was issued in November, saying that if Drew had been convicted of a felony in the case, she would already have been sentenced. But because she was convicted of three misdemeanors--a significantly lighter offense than prosecutors originally sought--the constitutionality of the guilty verdict was less clear.
Drew, a Missouri resident, had been convicted of three misdemeanor counts of "accessing protected computers without authorization to obtain information to inflict emotional distress," each of which could have resulted in a year of jail and a $100,000 fine. But she hadn't been convicted of conspiracy, a felony that could've led to up to 20 years in prison.
The tragic situation unfolded in 2006, when Drew, her teenage daughter, and an 18-year-old employee of the family created a fake MySpace profile for a fictitious teenage boy that they used to harass one of Drew's daughter's classmates, 13-year-old Megan Meier. Meier hanged herself.
This was a situation in which traditional law did not align smoothly with the realities of the digital world: the prosecutors' argument was rooted in a terms of service violation, since MySpace officially outlaws impersonation and fictitious accounts.
Last year, the Electronic Frontier Foundation urged the courts to dismiss the case because of the precedent it could set. "Criminal charges for a 'terms of service' violation is a dramatic misapplication of the CFAA (Computer Fraud and Abuse Act), with far-ranging consequences for American computer users," the EFF said at the time, and argued that it could result in criminal charges for something as innocuous as a minor using the Google search engine.
Drew's lawyers had argued that the law being used against the defendant was vague and flawed, which the judge upheld Thursday when he threw out the guilty verdict. The Computer Fraud and Abuse Act is typically used against malicious hackers.
According to Wired, the judge argued for nearly 45 minutes with U.S. Attorney Mark Krause over the specifics of the CFAA.
A coalition of advertising industry trade groups have agreed on new guidelines for privacy related to behavioral targeting on the Web. Officially released on Thursday and expected to go into effect early next year, the set of principles concern what advertisers can do with personal data collected in order to zero in on target audiences.
The groups involved are the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB).
The guidelines take the form of seven principles, ranging from a commitment to better consumer education about behavioral targeting, to a focus on keeping potentially sensitive data secure.
"Consumers deserve transparency regarding the collection and use of their data for behavioral advertising purposes. I am gratified that a group of influential associations--representing a significant component of the Internet community--has responded to so many of the privacy concerns raised by my colleagues and myself," Federal Trade Commission (FTC) commissioner Pamela Jones Harbour said in a release.
"These associations have invested substantial efforts to actually deliver a draft set of privacy principles, which have the potential to dramatically advance the cause of consumer privacy. I commend these organizations for taking this important first step."
Lawmakers have paid close attention to the evolution of online behavioral targeting over the past few years, especially as the vast amount of personal data on social networks makes it possible for advertisers to target more and more specific niches. Some have even suggested that behavioral targeting should be opt-in by default.
Last month, several subcommittees of the U.S. House of Representatives Committee on Energy and Commerce hosted a hearing about behavioral ad standards, and executives from companies like Facebook, Yahoo, and Google testified. At least one of those companies has come out publicly in support of the new guidelines.
"One of the key strengths of the principles is the fact that they apply to a broad range of companies participating in online advertising--advertisers, publishers, and ad networks," a post about the new measures on Google's public policy blog read.
Social-networking sites and other Web services can't be held liable in a sexual assault on a minor that stemmed from a meeting online, according to a ruling in a California appeals court that consolidated a number of complaints against MySpace on behalf of teenage girls and their parents.
Reuters reported late on Wednesday that the Second District Court of Appeals in Los Angeles cited the Communications Decency Act in coming to the conclusion. Claiming negligence and product liability, the plaintiffs had alleged that MySpace had failed to put in place age verification software or to keep profiles on a "private" setting.
Other federal courts have come to similar rulings. Last year, a Texas court ruled that the family of a 14-year-old girl who was assaulted by a man she met on MySpace could not hold the social network responsible. The girl in question had lied about her age when she created a profile, claiming to be a legal adult, and the court ruled that it was her parents' job, not MySpace's, to keep her safe.
This week's ruling in Los Angeles received a thumbs-up from MySpace and parent company News Corp. It could also have repercussions across other social networks and community-based Web sites, which have been subject to scrutiny from authorities over both safety and decency standards. Craigslist, for example, has faced a crackdown on sex-related ads after both allegations of rampant prostitution and a high-profile case in which a Craigslist encounter allegedly ended in murder.
The situation can be different, if there is actual harassment conducted through the social network, rather than an offline assault. In that case, if it appears that a Web service isn't doing enough to keep members safe while using the site, it can, in some cases, be held responsible.
Facebook and MySpace are working with state attorneys general to keep registered sex offenders out of their user bases, following allegations from lawmakers that they weren't doing enough to maintain a safe environment for minors.
On Thursday, the sentencing is expected in another Los Angeles court for Lori Drew, who has been convicted of three misdemeanors after impersonating a teenage boy on MySpace and harassing a 13-year-old girl allegedly to the point of suicide.
Drew could be sentenced to up to three years in prison and forced to pay a fine of $300,000, a far lesser sentence than she originally faced.
