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November 27, 2008 8:19 AM PST

Thanksgiving parade gets a live 'Rickroll'

by Caroline McCarthy

The annual Macy's Thanksgiving Day Parade in New York got "Rickrolled" on Thursday.

If you weren't watching the parade live or on TV, you probably saw the mass influx of Twitter messages: '80s pop singer Rick Astley, whose cheesy song "Never Gonna Give You Up" became the center of a corny Internet meme called "Rickrolling,", gave a surprise performance. "Rickrolling" originally started as tricking someone into clicking on a link to the "Never Gonna Give You Up" music video by claiming it was something else, like a highly anticipated movie trailer.

From what about a zillion Twitterers said, Astley emerged from a parade float sponsored by cable channel Cartoon Network, and started singing "Never Gonna Give You Up" live. The singer was recently honored at the MTV Europe Awards, but contrary to rumors, he did not perform.

Qik user Steve Garfield streamed the whole thing. Click here for a video (embedded above).

Singer Jonathan Coulton reacts to the 'live Rickroll' at the Macy's Thanksgiving Day Parade.

(Credit: Twitter)
Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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by alexandergordon November 27, 2008 8:27 AM PST
Now that's cross-platform entertainment.
Reply to this comment
by amandafrench November 27, 2008 8:46 AM PST
That's so great. Is it just me, or is Rick Astley about ten times hotter now than he ever was? How great of him to do this.
Reply to this comment
by SlimGem November 27, 2008 9:28 AM PST
"Rick Astley, whose cheesy song "Never Gonna Give You Up" became the center of a corny Internet meme called "Rickrolling,"

"Cheesy" and "corny". Well, I guess all of us can't live up to your sophisticated taste in music. It must really be cool to be you.
Reply to this comment
by MSSlayer November 27, 2008 12:46 PM PST
It doesn't get much worse than Rick Astley.
by HlLLARY CLITON November 27, 2008 9:40 AM PST
Kinda bizarre , I think Britney would have been more appropriate on that float
Reply to this comment
by Blacksheep1982 November 27, 2008 9:41 AM PST
That damn song came out when I was about 6 years old, and at the time I hated it, no despised it. I never knew why, but it just made me cringe, even though I was so young, so much so that I asked my parents if we could leave a restaurant once when the video came up on a huge video screen in said restaurant.

Then, 20 years of peace went by, Rick Astley went away, and all of a sudden I get Rick Rolled one day. Thinking "well, this will go away fast" I was then bombarded with 9,000 new forms of Rick Rolling, all topped off by his performance in the damn parade.

I hate this song, perhaps more then any other song ever, it's something visceral that I can't even explain, and this is the song that comes back. Out of all the cheesy, corny 80s garbage, the cheesiest, worst one comes back to haunt me.

Why God?
Reply to this comment
by daftkey November 28, 2008 1:25 PM PST
Probably for the same reason that my 15-year old daughter is now in love with New Kids on the Block.

...ugh..
by deadrobot November 27, 2008 9:46 AM PST
He is hardly singing "live".

But brilliant geek move by The Cartoon Network (if not a couple months old)
Reply to this comment
by Orion Blastar November 27, 2008 10:23 AM PST
"Never goning to give you up" was in reference to the Foster's Home for Imaginary Friends and Bloo's Friend Mac never going to give Bloo up for adoption.

Believe me, my son watches too much of that cartoon on Cartoon Network that I know it. They even have video games based on it at cartoonnetwork.com
Reply to this comment
by trekdaniii November 27, 2008 11:19 AM PST
Lousy video, this one is better:

http://www.youtube.com/watch?v=iXJnOjAGR24
Reply to this comment
by pjhenry1216 November 28, 2008 9:15 AM PST
This one is available in HD: http://www.youtube.com/watch?v=oHg5SJYRHA0
by SOS2009 November 27, 2008 11:46 AM PST
I don't mean to rain on anyone's parade but calling this a victory for the Internet is really stupid. The song was very popular WAY before the Internet was even around. I'm glad Rick takes humor in it, but to me it's just more* immaturity of this generation. I can't believe 4chan is getting this much publicity. Jesus, we sure know how to show these "people" love. Sigh.
Reply to this comment
by Collin1000 November 27, 2008 11:50 AM PST
Is it just me or does he look pretty unhappy?
Reply to this comment
by SOS2009 November 27, 2008 12:13 PM PST
You'd look unhappy too if your core audience these days is the people from 4chan.
by MSSlayer November 27, 2008 12:48 PM PST
Wouldn't you be unhappy if you were known for a amazingly crappy song from 20 years ago and now that song is a bad joke?

If he didn't suck so badly, I would feel sorry for him.
by sgrmba November 27, 2008 3:24 PM PST
Hey - I thought this was pretty fun and a nice tongue-n-cheek addition to a parade that features waayyyy too many boring Broadway song & dance breakouts. At least a little humor was injected into what can be a stilted event. And - get ready for it - I like the song. I think it has to do with age (as in 20 years ago doesn't seem that long ago to me right now.)
Reply to this comment
by bdaughtry November 27, 2008 4:21 PM PST
Millions of people loved this song, myself included. I'm old enough to remember when you could understand the words to music. Rick was a clean cut young man, as was I in the 80's. If you don't like the song, don't listen to it. Personally, I don't give a flip what anyone else thinks about it.
Reply to this comment
by Demolition November 27, 2008 5:10 PM PST
The problem is that sometimes people don't have a choice about listening to this song. That's the point of Rickrolling. It's almost as infuriating as clicking on a goatse link.
by daftkey November 28, 2008 1:28 PM PST
"I'm old enough to remember when you could understand the words to music."

Oh yeah, like in Rick's time? Do you even remember Quiet Riot, Twisted Sister, or Iron Maiden?
by Phil_E_Drifter November 27, 2008 5:18 PM PST
Never gonna give you up...
Reply to this comment
by Imarepublican November 27, 2008 6:36 PM PST
As a Republican, I love all things mediocre and cheesy. Real talent threatens me because it is so far out of my reach. That being said, I LOVE Rick Astley!!!!
Reply to this comment
by sanenazok November 27, 2008 9:49 PM PST
What a surprise...the people that run the channel cartoon network spend a lot of time on the Internet learnin' about the latest meme. Who would've thought!
Reply to this comment
by CHRlSCO November 28, 2008 4:54 AM PST
John McCain Gets BarackRoll'd:
http://www.youtube.com/watch?v=_TiQCJXpbKg&feature=related
Reply to this comment
by SlimGem November 28, 2008 3:43 PM PST
Blacksheep 1982:

"Out of all the cheesy, corny 80s garbage, the cheesiest, worst one comes back to haunt me.

Why God?"

Don't question God. He couldn't care less about a simple minded twit like you.
Reply to this comment
by November 28, 2008 6:08 PM PST
That is so awesome!

Comments people, why are you taking this so seriously? Just have a bit of fun, why don't you.
Reply to this comment
by HighwayHome November 28, 2008 8:00 PM PST
If that's "Live", a dead person is writing this comment.
Reply to this comment
by jachamp November 30, 2008 7:24 PM PST
"I think Britney would have been more appropriate on that float"

uhm...only if the float had been sponsored by a:

1) Psychiatric hospital
2) Twinkies
3) An alcohol manufacturer
4) A mobile home company
5) The RIAA
6) A cigarette manufacturer
7) All of the above
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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