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PVR Ads Strike Back

PVR Ads Strike Back

Dan Ackerman Editorial Director / Computers and Gaming
Dan Ackerman leads CNET's coverage of computers and gaming hardware. A New York native and former radio DJ, he's also a regular TV talking head and the author of "The Tetris Effect" (Hachette/PublicAffairs), a non-fiction gaming and business history book that has earned rave reviews from the New York Times, Fortune, LA Review of Books, and many other publications. "Upends the standard Silicon Valley, Steve Jobs/Mark Zuckerberg technology-creation myth... the story shines." -- The New York Times
Expertise I've been testing and reviewing computer and gaming hardware for over 20 years, covering every console launch since the Dreamcast and every MacBook...ever. Credentials
  • Author of the award-winning, NY Times-reviewed nonfiction book The Tetris Effect; Longtime consumer technology expert for CBS Mornings
Dan Ackerman
Yet another reason to ditch that subscription TiVo box for a PC-based Media Center solution for your TV recording needs. TiVo has always had an unhealthy obsession with how consumers use their product, mostly centered on discouraging us from ignoring commercials (and tracking how many people rewind celebrity wardrobe malfunctions).

Now the company wants to both insert company logos while you fast-forward through ads, and try to divert you to special "long-format" advertising content. While not endorsing any particular package, just remember that PC-based DVR setups like MythTV, SageTV, and even Windows Media Center Edition don't care if you skip the commercials (for that matter, neither did the classic VHS video cassette recorder, if you're willing to admit to being old enough to remember it in its heyday).