I couldn't be at the Tuesday morning Apple launch event for the new MacBook and MacBook Pro systems, but I've had a chance to review the announcements.
Normally I focus on the technology in new products, but this time, I have to say my first impression is dominated by the appearance of these systems. These are some good-looking laptops.
Apple's new MacBook Pro.
(Credit: Apple)The most dramatic change is the new display surround, black glass that goes right out to the edge of the upper case just like on an iPhone. The lower case also looks significantly cleaner now that the old gray plastic edging is gone. I never liked this edging on my MacBook Pro. It looks and feels like what it is: a compromise forced on Apple by the inherent difficulty of making bare metal edges meet cleanly.
Apple dealt with this problem on the new machines by relocating the case seams to the underside of the machine, where they're less visible--and where they can serve a more useful purpose, that of simplifying access to the battery, hard disk, and RAM. I'm especially sensitive to the whole hard-disk thing on the old machines, having upgraded my hard disk twice in two years.
The new case is what Apple calls a "unibody" design, recalling the term used in the automotive industry to describe a car chassis made by welding together many sheet-steel pieces...but in fact, Apple's new manufacturing is much more unitary than that. The lower chassis of all the new machines (as well as the original MacBook Air) is made by milling down a solid block of aluminum to the exact shape needed.
This approach makes for an exceptionally strong, stiff chassis. Milling (also known as stock removal) is more expensive than some other methods, but it provides almost unlimited design freedom. It's the same method I'd use if I were building low-volume, high-value custom notebooks; for Apple to be using it on high-volume system expresses a strong commitment to product quality. (The only method that would produce an even stronger chassis is net-shape forging, in which the metal is formed under high pressure to the exact shape required...but that approach would also be more expensive, and it imposes significant design constraints.)
I also really like the new trackpad. It's huge, and it supports more multi-finger gestures than a New York cabbie. My MacBook Pro uses two-finger dragging to scroll within the window under the cursor, and really, I think this was one of the greatest improvements in general usability in years. More gesture recognition should be even better. With any luck, Apple will support both one- and two-finger clicking for left- and right-clicking.
Apple's decision to use Nvidia chipsets is especially significant on the MacBook models, because the Intel chipsets usually used in midrange systems have really weak graphics. Mac OS X and many Mac applications rely on good 3D acceleration. Nvidia has it, Intel doesn't. On the MacBook Pro models, Apple would have included a good discrete graphics chip no matter who made the chipset, but the fact that both come from Nvidia made it easier for Apple to support switching between integrated and discrete graphics depending on whether the user needs battery life or 3D performance at the moment.
There are some things I'm not so sure about on these new systems. I generally prefer a matte-finish display, but there's no longer any alternative to a glossy, glassy screen. Apple says reflections are less of a problem with a high-brightness LCD such as these machines are equipped with, but I'd have to live with one for a while to believe that.
I'm also not sure if the crisp new aluminum edge around the keyboard and palm rests is entirely a good thing. It doesn't look any sharper than the edge on the plastic around my own machine, but the plastic has a glass-smooth and, more importantly, low-friction surface. This is another thing I'll have to try for a while before I can make up my mind.
Is this really the right time to shift all of Apple's portables to the new DisplayPort standard? Apple's new 24" Cinema Display with DisplayPort and a built-in MagSafe power supply is a very cool product, but most of the displays in the world use analog RGB (over a VGA cable) or DVI.
Apple used to throw in a free DVI-to-VGA adapter, but the new MacBooks require extra-cost adapters--three different ones!--for the same functionality, and some of these dongles are active electronic devices. It looks like one of these even needs to draw additional power from a USB port!
The battery-level indicator is now built into the side of the machine itself, rather than being part of the battery. This puts the indicator where it's easier to see when a battery is installed, which is good, but I wonder if there's another indicator on the battery itself, since it's even more important to know the condition of a battery when it isn't installed.
A few things that aren't quite so awesome:
There's no new 17" model, just a lightly updated version of the old 17" model. (If you really must have a matte-finish LCD screen on a MacBook Pro, that's the only way to get it.) I expect this is just a temporary situation.
There's no Blu-ray optical drive. At the post-announcement Q&A, Apple CEO Steve Jobs explained that Blu-ray licensing "is just a bag of hurt" today, so the company is holding back until that gets straightened out.
The maximum RAM is still only 4GB. With OS support for considerably more, I was hoping Apple would remove that particular limit in this generation of notebooks. Personally, given my tendency to keep a dozen applications open plus, sometimes, Parallels Desktop running Windows Vista--and the low cost of DRAM today--I'd be happier with as much as 16GB of RAM.
Apple doesn't yet offer 500GB hard disks as a build-to-order option. With two companies making these drives, Apple's a little behind the times on this one.
There's no eSATA or FireWire 3200. The MacBook Pros still have FireWire 800, which is plenty good enough for any single-disk or dual-disk RAID boxes, but it's old technology now. (And as a commenter points out below, the MacBooks have lost FireWire 400, a problem for video editing and other applications that benefit from fast external hard disks.)
I mention these things because they matter...but really, not as much as the high quality and aesthetic appeal of the new machines. I'm not in the market for a new laptop quite yet, but if I were, I'd have placed my order by now.
I have to hand it to fellow analyst Rob Enderle. Way back in August of 2005, he called the high-def format war in a piece titled "Blu-ray Wins or Nothing Does."
Logo of the Blu-ray Disc Association, winner of the high-def disc format war
(Credit: The Blu-ray Disc Association)Then again, he also said in that article that "the more likely outcome is that the market will bypass both products and move to something else," so perhaps he wasn't perfectly prescient.
And come to think of it, a year later (in December 2006) he changed his mind entirely in columns titled "Optical HD Battle May Be Over: HD DVD Wins," "HD DVD Wins," and "Sony Kills Blu-ray."
And in August and even November of 2007, Enderle still believed HD DVD would win.
Well, if Rob Enderle couldn't predict the result, who could? Even just before the Consumer Electronics Show this year, when Warner Bros. Entertainment announced it would stop supporting HD DVD and join the Blu-ray camp, I was still hedging my bets: "Blu-ray wins, HD DVD loses. Probably.")
But when Wal-Mart--the Brünnhilde of modern retailing--took the stage last week to throw its weight behind Blu-ray, everyone knew it was over. And this week, Toshiba--leader of the DVD Forum, which developed HD DVD--officially conceded defeat. The company aims to end production on HD DVD hardware for home theaters as well as PCs by the end of March.
So we can all relax. Right?
Well, for a while, sure. But remember, DVD and Blu-ray were separated by only five or six years, so presumably we're due for yet another format three or four years from now. And a new format means the potential for a new format war.
The basic parameters are easy to predict. As I described last August in "After HD, what's next?" the heir apparent to HDTV is what's called "4K"-- that is, a display resolution with about 4,096 horizontal pixels and 2,160 scan lines. Sony already makes projectors that support this resolution. Red Digital Cinema makes 4K cameras. Director Peter Jackson has made a short film in 4K, and the "Final Cut" of Blade Runner was remastered in 4K.
So 4K is coming, and it isn't far away.
But why should there be a format war?
Well, there's always a format war. There was even a DVD format war, although we're all fortunate that it was resolved well before discs or players hit the market.
Sony will want to lead the transition to 4K, but the DVD Forum will still be around in five years. That's a recipe for a format war right there.
Will it happen? I sure hope not. Our best hope for a lasting peace is that Sony, Toshiba, and the rest of the DVD Forum members settle their differences and start working on the next generation immediately. If you have any influence within these companies, now's the time to start cooperating on technology development. The future won't wait.
Warner Bros. Entertainment may have cast the deciding vote in the Blu-ray vs. HD DVD format war, announcing yesterday-- just before the big Consumer Electronics Show opens in Las Vegas-- that Warner will support Blu-ray exclusively starting in June 2008.
The CES 2008 tote bag, sponsored by Toshiba for HD DVD
(Credit: Peter N. Glaskowsky)I'm at CES, where I've just left the CES Unveiled press event. Although there was a lot of cool stuff in the various booths providing a sneak peek of the CES show floor (all 1.8 million square feet of it)--and I'll be covering some of this cool stuff in future blog posts-- the topic of the evening was the Warner announcement and what it means for the HD DVD camp.
Opinions are mixed as to the immediate effect of the announcement. Some believe the DVD Forum (which manages the HD DVD format) and its member companies should just give up now and accept the inevitable victory of Blu-ray. Others want to wait to see how Blu-ray and HD DVD player and title sales go following the Christmas season, which was fairly successful for both formats. This group argues that if HD DVD titles continue to sell well, perhaps the HD DVD format can hang on and maybe...maybe...eventually triumph.
But Warner is today one of the bigger suppliers of HD DVD titles, and all that ends on May 31 when the company stops distributing in that format. This decision sets a deadline for HD DVD supporters. If they can't show a path to victory by then, they probably never will.
Personally I'm expecting to hear Apple announce its support for Blu-ray in the new Mac Pro and MacBook products coming at MacWorld Expo in 10 days. Actually I expected Apple to throw its weight behind Blu-ray during 2007, but I'm still pretty sure it'll happen.
If Blu-ray wins the format war, Apple will probably gain an edge in the PC war as well, since Microsoft is one of the major supporters of HD DVD. But it's mostly an image thing; Microsoft is only committed to HD DVD for Xbox 360 and not so much for the PC. Shifting the support of the Windows division to Blu-ray would be no big deal, since both formats have virtually identical technical requirements.
Another consequence of a Blu-ray victory--the CES 2008 tote bag, sponsored by Toshiba on behalf of the HD DVD format, is likely to become something of a collector's item...
If ever a technology was introduced prematurely, it was digital rights management (DRM). From the DVD Content Scramble System (CSS) to the Advanced Access Content System (AACS) in HD DVD and Blu-ray systems, millions of dollars have been invested in failed attempts to prevent piracy of digital content.
Security is difficult to do right. CSS failed because virtually every element of the system was poorly designed. It used weak 40-bit encryption and was vulnerable to break-once, break-everywhere attacks. CSS continues to be used because it's better than ... Read more
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