Using Facebook Connect, visitors can play directly on the Petsociety.com Web site, removing the the forced interaction with Facebook itself. You do still have to login, but you aren't forced to play games as part of the Facebook "experience"--rather you can interact with the game and other … Read more
The enterprise software market has been going through a product-to-service transformation for a number of years. One clear representation of this is the boom in open source and software as a service, both of which are built on a different value curve in relation to typical enterprise licensing.The community and enterprise versioning strategy common in open-source companies is similar to free-to-play and premium versions of games, though games tend to have alternative paths to monetization--typically advertising.
The game market is at the beginning of an evolutionary path--moving from purely packaged games played on consoles to browser-based free-to-play and hybrid-hosted … Read more
In April Playfish launched in-game advertising with Google and in July launched in-game transactions with Paypal. The launch of this new premium game shows some of the advertising possibilities available during this economic downturn.
The upside? An audience that already likes the Geo Challenge game who are likely willing to experiment with this new module resulting in increased brand awareness. The downside? This doesn't seem easy to do as Playfish basically had to create a new game, which takes time and effort. … Read more