• On The Insider: James Van Der Beek Files for Divorce

Software, Interrupted

Read all 'Oracle' posts in Software, Interrupted
August 10, 2009 11:05 AM PDT

Video games and variable pricing models

by Dave Rosenberg
  • 7 comments

Despite some recent troubles, Nintendo President Satoru Iwata has predicted that Wii Sports Resort, Wii Fit Plus, and New Super Mario Bros. Wii could each sell 10 million copies this fiscal year. Considering estimates that more than 2 million copies of Wii Sports Resort have already sold, the company should be able to achieve those targets without too much difficulty.

What's less clear is if Nintendo can maintain margins to meet sales goals, or if it will resort to dropping prices to hit the big numbers.

Nintendo has consistently introduced good games and interesting accessories and kept both at price points that feel acceptable to pay even in the down economy.

But Nintendo's pricing strategy won't necessarily continue to work as consoles like the Xbox 360 move heavily into digital distribution, allowing for on-demand, variable pricing that can easily shift sales in real time.

The new Xbox 360 Games On Demand service is set to launch on Tuesday and will offer a library of downloadable older-title games. The big issue is not about consumer acceptance, but of disk space--as most players don't have the available hard drive room to accommodate a huge number of new games.

... Read more
August 3, 2009 9:34 AM PDT

EnterpriseDB eases Oracle price increase pain

by Dave Rosenberg
  • Post a comment

EnterpriseDB on Monday announced an Oracle Migration Assessment Program after Oracle recently raised prices on database modules by as much as 40 percent. This comes on the heels of license increases of up to 20 percent in 2008.

The program enables enterprises to migrate their applications running on Oracle to Postgres Plus Advanced Server, an open-source PostgreSQL-based database containing an Oracle compatibility layer, "with no disruption to operations, and delivers ongoing cost savings of 50 percent or more."

"Oracle's price hikes might be good news for those on Wall Street, but they're terrible news for IT departments trying to function in the worst economy since the Great Depression," said Ed Boyajian, president and CEO of EnterpriseDB.

TCO reduction

Total cost of ownership reduction

(Credit: EntepriseDB)

It's no secret that Oracle is good at pricing--at least from its perspective. I can certainly understand why Oracle customers would be interested in a program that allows them to make a switch to a less expensive option that provides the same functionality.

... Read more
July 18, 2009 9:43 AM PDT

Oracle raises software prices (again)

by Dave Rosenberg
  • 30 comments
Oracle: Kings of pricing

Oracle: Kings of pricing.

One year after raising many prices by 20 percent or more, Oracle is once again raising prices--by 40 percent for certain products.

Interestingly, the products receiving the big price bumps are not the core database or application servers, but instead the administrative tools used for monitoring and compliance.

I'd certainly like to say this is price gouging, but really it is just smart business. Oracle knows database sales can't grow forever and that customers will sooner or later need to have additional tooling. Strategically, it's much smarter to price non-core components higher to ensure consistent adoption and cash flow of the primary product line.

This does introduce a few strategy questions related to the impending Sun acquisition--namely, how does Oracle price MySQL and its related packages, and will the existing tools work with MySQL or will customers running both be forced to buy two sets of tools? And will MySQL users be comfortable with Oracle changing pricing policies?

Pricing changes are common across all software companies, but open-source companies like MySQL have generally stuck to simple models to keep the costs of sales low and volumes high.

The big question is if Oracle owning MySQL helps customers. There are no doubt scenarios in which it will be convenient to buy and be supported from one source (the mythical "one throat to choke"), but it's hard to see how the hands-on approach of Oracle sales jives with MySQL's adoption to sales conversion process.

As a side note, if you think the GPL and open-source licensing is confusing, take a gander at Oracle's Application Licensing Table (PDF), which seems straightforward until you need to use a non-vanilla installation.

Follow me on Twitter @daveofdoom.

June 28, 2009 3:45 PM PDT

Why Oracle will continue to win

by Dave Rosenberg
  • 10 comments

I was somewhat shocked by the stellar results Oracle recently reported, considering the sorry state of the economy. I even called an analyst friend to find out if maybe there was some house of cards ala Computer Associated that explained the consistent rise in revenue and margin. But I was reminded of two simple facts explaining why Oracle remains dominant:

  1. Applications drive database sales
  2. Oracle owns pretty much everything

Oracle's acquisition streak has given the company an enormous breadth of offerings (say what you will about quality of the software) and the attempt at offering it's own Linux variant gives it an OS that's passable if not meaningful. But, I don't know that owning the operating system is important to the growth of sales in applications or databases. (Note: Matt Asay wrote a very good post about why Ubuntu should be Oracle's Linux of choice.)

Oracle applications and databases have to run on an operating system, but the operating system doesn't necessarily drive software sales, or sell databases. The OS may be a point of influence, but doesn't drive the dollar values that you get from software.

Meanwhile, Oracle has amassed such a wealth of software that it can not only drive it's own database sales through upgrades and replacements (JD Edwards or Siebel running on DB2 seems unlikely) but it can up-sell databases to customers of BEA or any of the other myriad applications it now owns.

Add MySQL into the equation and Oracle can sell you a database pretty much anytime for any purpose, to support any application (which you can probably buy from them too.)

This leads into some questions regarding Cisco's strategy, based on the idea that hardware should sell applications, as well as IBM's strategy, where services have often sold software and hardware. The future is of course a mix of all of these strategies, but it's not clear that another company is as well positioned as Oracle.

While certainly not unstoppable, Oracle's execution has been very impressive, especially in a down economy.

Follow me on Twitter @daveofdoom.

June 20, 2009 8:20 PM PDT

Oracle quickly and quietly kills Virtual Iron

by Dave Rosenberg
  • 13 comments

Oracle has decided to kill the Virtual Iron business and keep only the technology, according to a report in The Register.

Apparently, one month plus one week was enough for the database giant to float its latest acquisition into the dead pool.

While not surprising, this is an unfortunate situation for Virtual Iron customers and also feeds into BigCo sales tactics that tell customers to avoid buying from small companies. Oracle has long used the "bigger is better" sales tactic and this will falsely emphasize the perception that buying from start-ups and small companies is risky.

According to The Register:

In a letter to Virtual Iron's sales partners, Oracle says it "will suspend development of existing Virtual Iron products and will suspend delivery of orders to new customers." And in a second letter to a partner speaking with The Reg, the company says it will not allow partners to sell new licenses to anyone - including existing customers - after the end of this month (i.e. in 11 days). Before then, partners can only sell licenses to existing customers under certain conditions.

"Until June 30, 2009, Oracle may approve granting add-on licenses to existing Virtual Iron end customers, or licensing end customers who had demo'd or otherwise evaluated the former Virtual Iron products and do not require further delivery," the second letter reads.

Virtual Iron was certainly not a big dog like VMware or XenSource, but the company did hold a great deal of promise. In the acquisition announcement, Oracle described Virtual Iron as a "leading provider of server virtualization management software." Fellow CNET blogger Gordon Haff wrote that, in this instance, "leading" should be read as "on the roster but something like fourth-string backup quarterback."

As enterprise sales get harder to come by, there will be more of these types of deals. It remains to be seen if Oracle will do right by the customer and partner base, but I wouldn't bet on it.

Follow me on Twitter @daveofdoom

May 21, 2009 7:54 PM PDT

How big vendors are getting it wrong in the recession

by Dave Rosenberg
  • 6 comments

I just finished reading Dennis Howlett's excellent analysis "Surviving and thriving: or why MISO has it (mostly) wrong" in which he discusses the basic strategic mistakes being made by Microsoft, IBM, SAP, and Oracle. The net takeaway is that the companies have an unfriendly attitude toward customers and a focus on technologies that the market has not demanded.

Some key points that outline why MISO are going in the wrong direction:

  • The egregious treatment of customers at the shrine of maintenance revenues
  • The foundational technologies for what they deliver are all showing distinct signs of age, wear and tear
  • The five year lifecycle of product delivery is all wrong in today's rapid development

One of the reasons we hear (and write) so much about open source and cloud computing these days is because customers want to be in control of their destinies as well as their infrastructure. MISO offer a great deal of lip service to new technologies but don't deliver an overwhelming wealth of new products or features that users actually want.

What's the point of selling me shiny new technology which I'm struggling to understand anyway when I need to pay the bills more efficiently but more importantly find new business.

Howlett wrote a lot of words, but it's definitely worth a read. The issues at hand with MISO provide enormous opportunities for start-ups to jump in and take market share while the big guys offer empty promises.

Follow me on Twitter @daveofdoom

May 16, 2009 4:23 AM PDT

Software rankings: Microsoft in 1st, then IBM and Oracle

by Dave Rosenberg
  • 3 comments

IDC recently published its annual report on software industry market share, which ranks software companies by revenue. According to IDC, despite Oracle's string of large acquisitions, including its pending acquisition of Sun, it will remain in third place behind Microsoft in first and IBM in second.

I received some interesting data points from the IBM PR team:

  • IBM's software revenue in 2008 totaled $22 billion.
  • Software represents a whopping 40 percent of IBM's overall profit, and 20 percent of its revenue.
  • In 2008, more than 90 percent of IBM's segment profit was from software, services, and financing.
  • IBM has acquired 81 software companies since 2003 and more than 100 software companies in the past decade (including Cognos, Filenet, Telelogic, Micromuse, and MRO Software).
  • The R&D focus at IBM has shifted more toward software and services. More than 70 percent of the U.S. patents IBM received in 2008 (IBM's 16th straight year of patent leadership), were for software and services.
  • IBM has been driving a shift to higher-profit segments (versus the low-margin commodity parts, which is why it got out of the PC, hard drive and DRAM businesses.)
  • IBM is also getting greater margins from creating offerings that exploit the blurring of software and services, such as cloud computing and SOA.

A more difficult but possibly more interesting metric would be to understand the levels of adoption--that is, servers, users, etc., versus revenue--to get a better picture of the market. Of course, revenue and profit are all that really matters, but I'd like to know if IBM makes more money than Oracle on a potentially smaller installed base.

The big mystery is who else can Oracle buy in order to overtake IBM? It seems like industry consolidation has taken out most of the obvious candidates. Maybe this is where we'll start seeing Oracle acquire SaaS providers in order to gain fast-growing market share?

Follow me on Twitter @daveofdoom

May 8, 2009 11:22 AM PDT

Sun shareholders sue to block Oracle acquisition

by Dave Rosenberg
  • 14 comments

Sun Microsystems shareholders have filed three separate class action lawsuits to block a $7.4 billion acquisition by Oracle, the company revealed in a 10-Q filing with the Securities and Exchange Commission.

The lawsuits allege Sun's board didn't live up to its fiduciary responsibilities to shareholders when it accepted Oracle's acquisition offer, saying "the consideration offered in the proposed transaction is unfair and inadequate."

Personally, I don't think these issues will block the deal. If it really has to, Oracle has the cash to up its offer or settle with the shareholders before it gets nasty (if the suits actually have any merit). And in another wrinkle, Oracle probably already knows that Sun may have violated the Foreign Corrupt Practices Act.

That's right: Sun also disclosed Friday that it may have violated the act, which bars American companies from bribing or engaging in other unethical activity with foreign officials. This can often be difficult since some foreign governments, to put it charitably, don't have the same hard rules against government bribery. Potential contractors can be put in the no-win situation of either paying off local officials or losing out on a lucrative contract. That's not to say that's the situation Sun is facing. It's not clear what Sun executives believe may have happened, but they have hired outside lawyers to look into it.

But as I already said, I don't think these new revelations are deal-breakers, even if FCP violations can carry potential penalties that include fines, criminal sanctions, and a ban from doing business with the U.S. federal government.

What does this tell us about the Sun/Oracle deal itself?

Oracle execs must believe that they can work out a deal with the dissenting shareholders (or, again, maybe they think their suits have little merit). And Oracle execs probably aren't that worried about any lingering government-related issues. This isn't the first time Oracle's acquisitions have come with legal question marks. The database king successfully fought a government antitrust suit against the eventual takeover of software rival PeopleSoft several years ago. Many pundits thought fighting the suit was folly, but Oracle did it anyway.

... Read more
January 28, 2009 6:58 AM PST

Open letter to Ellison critical of Oracle strategy

by Dave Rosenberg
  • 1 comment

TechWeb Global CIO writer Bob Evans recently published an open letter to Oracle CEO Larry Ellison. The heart of the note illustrates the point that Oracle's current strategy remains a burden to customers and that they are (finally) starting to get fed up.

The issue that needs your fresh thinking and attention in today's brutal economic climate is the one-size-fits-all, nonnegotiable 22 percent annual maintenance fee Oracle charges your customers.

As you well know, those customers are desperately trying to cut costs and conserve cash, and are exploring every possible option for doing so. You can help those customers very directly while also advancing Oracle's cause in a variety of ways by being willing to modify your stance on that single-tier, unmodifiable policy.

The author primarily takes issue with maintenance fees, but the underlying theme is that users have already paid for the software and that they aren't seeing much value in what is described as "maintenance." And Oracle doesn't seem to care a whole lot about it.

Mr. Ellison, it's easy to see why you like the current system, where someone pays, for example, $4,000,000 for a software license and then pays you $880,000 every year for "maintenance." And maybe CIOs will continue to find that's a fair exchange of value. But maybe they won't--as you know better than just about anyone, the IT industry is an archetype of creative destruction, where faster/better/cheaper alternatives relentlessly stalk, attack, and kill older/slower/more-expensive models.

Perhaps the model you and Charles Phillips and the entire Oracle global team have built is so extraordinarily singular that it will endure forever and remain unassailable from the forces that have ground down every previous eternal model in the technology business. But maybe not.

Definitely worth a read--this thread of "long-gone customer value" is what open source and software-as-a-service companies thrive on. The big vendor backlash is just starting.

December 23, 2008 10:41 AM PST

Oracle and backups in the Cloud

by Dave Rosenberg
  • Post a comment

Last week Oracle and Amazon Web Services held a webinar to outline how Oracle works on Amazon's EC2, including database backups to the Cloud.

Running Oracle on EC2 is not too thrilling, though it's likely welcome for many organizations. Oracle database licensing fees are similar to on-premises pricing with no immediate way to leverage an on-demand usage model. Basically, if you want/need to run Oracle in the Cloud you can. But you aren't looking at a huge cost advantage.

More interesting is the ability to run backups to the Cloud and take advantage of Amazon's S3 low-cost storage. Backup and disaster recovery are a notorious enterprise burden and anything that alleviates risk and system administration is a welcome relief.

One could argue that backup is the killer app for the Cloud. The Cloud offers a higher degree of reliability and accessibility than tapes with faster time to recovery. It removes some of the human intervention required for a recovery and overall makes it easier for companies to back things up on a regular basis.

"Oracle in the Cloud" AWS Webinar
View SlideShare presentation or Upload your own. (tags: amazon aws)

advertisement

E-tailers linked to 'scam' blame customers

Priceline, Classmates.com, and Orbitz say customers should read the fine print before complaining about being charged to join loyalty programs they didn't want.

The 411 on early-termination fees

Verizon Wireless has doubled its early-termination fees for smartphones, but what does it mean for the rest of the industry?

advertisement

About Software, Interrupted

In "Software, Interrupted," Dave Rosenberg discusses disruption in the software market, as well as the products and services that keep business technology norms in perpetual flux.

With nearly 15 years of technology and marketing experience spanning from Bell Labs to multiple start-up IPOs, Dave co-founded open-source software company MuleSource and now serves as general manager of Hardy Way. He also happens to be a U.S. patent holder and a workaholic. Technology is his best friend and mortal enemy.

Add this feed to your online news reader

Software, Interrupted topics

Most Discussed

advertisement

Inside CNET News

Scroll Left Scroll Right