Getting great publicity in the tech industry isn't as simple as following the right breadcrumbs. Based on feedback from some tech PR folks who I deal with at companies of varying sizes--publicly traded, VC-funded start-ups, and bootstrapped DIYers--here are five free tech industry PR resources that I would recommend. (If any tech PR folks out there have additional free resources they'd recommend, please comment.)
IT Memos
It can be incredibly painful to keep track of the thousands of tech events and speaking submission due dates each year. (Some--like RSA, Interop, CES, etc.--have lead times up to seven months in advance).
Keeping tabs on all the tech awards (like Webware 100, the Webbies, the Crunchies, etc.) and submission deadlines is no picnic either. And it's also dreadful to manually track "editorial calendars" (where tech publications often tip their hands on upcoming stories they are writing).
ITMemos is a free new e-mail alert from the team at IT Database that simply nudges subscribers about important upcoming opportunities in these areas. If you're not subscribed to this free alert, hundreds of tech PR people are finding out about/acting on these opportunities before you are, so GL.
(Disclosure: I am an advisor to IT Database.)
Help a Reporter Out
Many tech PR folks are familiar with the journalist/source-matching service called Profnet that used to charge an annual subscription fee leading a guy named Peter Shankman to do the end-around and start giving away the same service for free, while increasing the number of opportunities.
Sign up for the HARO newsletter and receive three daily digest e-mails that list out opportunities where reporters are searching for sources/comments for stories they are writing.
While "Tech" is just one section in the e-mail, and often you will open it without finding a relevant opportunity--it's totally worth it to subscribe for the times where you do come across a journalists' story that matches your company's tech category.
... Read more * Things take longer than you expect --> Preserve runway
* The "terms" on a term sheet are vital --> Read beyond "the valuation"
* Tech gets you in the game, but teams win --> Recruiting is Job #1
* You must measure something to control it --> Establish a small number of key metrics and track aggressively
Moderator: Larry Low, Partner, Orrick
Panelists include:
Richard Moran, Partner, Venrock
Gilman Louie, Partner, Alsop Louie Partners
George Northup, President & CEO, AuctionDrop
Dave Rosenberg, Co-Founder & Former CEO, MuleSource
Registration is here and space is limited.
I'm doing a session on "The Borderless Enterprise" today as part of InfoWorld's Reinventing Enterprise Architecture: How to hit the Reset Button.
I'm joined byEugene Ciurana, director of systems infrastructure at Leapfrog. We'll talk about how enterprises bring SOA outside the firewall and how the Cloud comes into play. It's a good time for all.
We're on today September 30, 2008 at Noon PST/3pm EST. Yes, I should have posted this sooner.
Virtual seminars are all the rage these days, and now you can join some experts in a discussion on the legal and IP aspects of open source. You can sign up online for the event on June 18th.
During this virtual seminar, you'll gain clarity on:
- The business and legal components of open source IP strategy
- How to structure and protect your IP while working on an open source project
- How to avoid common software IP mistakes
- Steps that companies must take to avoid the miscues of Compiere, Miro and others
- How to develop patent and trademark strategies that work
Speakers:
Mark Radcliffe, a partner at DLA Piper
Larry Augustin the founder of Va Linux, former director of JBoss and Linux International, and an angel investor and advisor to early stage technology companies.
Andrew Aitken, the founder of and a managing partner at Olliance Group, an open source management consultancy.
Dave Barry, managing editor of Dow Jones Financial Information Services and the session's moderator.
I am on a breakfast panel this Thursday in Menlo Park as part of Orrick's complimentary TOTAL ACCESS program focused on the needs of the start-up and venture capital communities.
Topics Include:
What Matters?
Plan Ahead
Get References
Understand the Relative Role Your Investor Has in the Partnership
Panelists include:
Bijan Marashi, CEO, Xoopit
Dave Rosenberg, CEO, MuleSource
Farbood Nivi, CEO, Grockit
Carl Showalter, General Partner, Opus Capital
Date: Thursday, March 20
Time:
7:15 - 8:15 a.m. Light Breakfast & Networking
8:15 - 10:15 a.m. Panel Discussion
Location:
Orrick
1100 Marsh Road
Menlo Park, CA 94025
OSBC-March 25-26, 2008, San Francisco
Reg code for $200 discount: mulesource
Registration https://webreg.events.infoworld.com/osbc
MuleCon-April 1-2, 2008, San Francisco
http://www.mulecon.com
Mention this blog and get $50 off the MuleCon registration - just email mulecon2008@mulesource.com or call 1-415-229-2065 to register.
Disclosure: I am an employee of MuleSource and speaker at OSBC.
In just a few years, open source has fully established itself as a part of the software ecosystem. It is no longer a question of if, but how open source affects enterprises. There is now enough open source running through enterprises such that interoperability and management are forefront issues. And as open source moves up from infrastructure to applications, stack supportability becomes a driver.
Moderator
Roger Burkhardt President & CEO,Ingres
Panelists
Paul Doscher President & CEO, JasperSoft
Adrian Kunzle MD, Head of IB Architecture, JPMorgan Chase
Dave Rosenberg CEO & Co-founder, MuleSource
Paul Santinelli, North Bridge Venture Partners
Lee Thompson VP & Chief Technologist, E*Trade Financial
Robin Vasan Managing Director, Mayfield Fund
I am on a breakfast panel on November 14 down in Mountain View at the Orrick offices down in Menlo Park. Being that I get back from Japan the day before with the requisite jetlag I should be in rare form.
Here are just a few of the exciting topics:- What does "commercial open source" mean and how is it different from "open source"?
- What benefits can I expect from releasing my product as open source? What are the costs?
- Does my choice of open source license matter?
- What do VCs think of the open source model?
- Does an open source company have better exit potential?
Moderator: Jim Black, Partner, Orrick
Panelists include:Bob Walters, President & CEO, Untangle
Andrew Aitken, Managing Partner, Olliance Group
Dave Rosenberg, CEO & Co-Founder, MuleSource
Philippe Cases, Venture Partner, Partech International
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