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November 8, 2008 12:32 PM PST

Sirius-XM channel merge begins next week

by Matt Rosoff

I've expressed my lackluster opinion of satellite radio before, but it has a lot of passionate fans, particularly people who spend a lot of time in the car and enjoy hearing music, as well as news and sports.

The combination of Sirius Satellite Radio and XM Satellite Radio has more than 19 million paying customers and still expects subscriber growth, even in the worst economic climate in 80 years, though it's warned that the drop-off in car sales could hurt.

Sirius and XM combined operations in May, and according to Rolling Stone magazine, the two systems will begin merging their channels beginning Wednesday.

There's been no official word from the companies on what the new channel lineup will look like, but apparently, many music stations will be merged--there's no need for two stations featuring music from the 1950s, for example. Somebody on Saturday posted a purported lineup for existing XM subscribers on the Digital Radio Central forum. Take it with many grains of salt, though it apparently maps somewhat to an advertisement that appeared in USA Today.

There will also be new subscription offerings for each system--for example, XM subscribers can pay about $4 extra per month to get Sirius content like Howard Stern and the NFL.

Apparently, all existing XM radios will be able to get this Best of Sirius package, while only the recently released Sirius Starmate 5 will be able to get the comparable Best of XM package. The Starmate 5 will support a la carte options as well, letting users pick their favorite 50 or 100 stations for a lower monthly fee.

An aside: for XM fans who want a portable receiver, be sure to check out CNET's Friday review of the Pioneer Inno XMP3.

Matt Rosoff is an analyst with Directions on Microsoft, where he covers Microsoft's consumer products and corporate news. He's written about the technology industry since 1995, and reviewed the first Rio MP3 player for CNET.com in 1998. He is a member of the CNET Blog Network. Disclosure. You can follow Matt on Twitter @mattrosoff.
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by itsamike November 8, 2008 3:56 PM PST
I think you have the facts a bit backwards. I believe all current Sirius receivers can support the Best of XM channels. The Sirius Starmate 5, according to the press release, is just the first unit to add a la carte options.
Reply to this comment
by aquatikz November 11, 2008 9:49 AM PST
I must agree i also read the same thing. In fact Sirius website shows a list of all receivers that support it. I own a Starmate 4 and XM is already showing it self in the menu.
by doublethought84 November 8, 2008 5:17 PM PST
It'd be cool if my Sirius stuff would stay just as it is. More than likely, that won't be the case, but when you have a 30-45 minute commute in rush hour traffic, and you've grown accustomed to knowing exactly what station you want to listen to depending on your mood... it'll be disheartening to have some of my favorite radio personalities and types of music change. I love the spectrum, the vault, Sirius chill, etc.... I never had this sort of "attachment" to XM radio when I had a subscription. I still think this merger is the best thing for satellite radio, regardless.
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by svk1069 November 8, 2008 5:30 PM PST
I concur with the previous comment by itsamike.

Current Sirius radios are able to subscribe to the "Best of XM" package. I know that because I am one of those subscribers.
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by CNETNC November 8, 2008 7:17 PM PST
XM subscribers can also subscribe to a best of Sirius package. I already have.
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by stamphed November 8, 2008 7:32 PM PST
If this rumored lineup is true I may drop XM. All my favorites are gone.
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by ibeetle November 9, 2008 4:18 AM PST
I was thinking the exact same thing.

With the increase in rates, reduced sound quality (notice they now say "crystal clear digital" and not "CD quality"), and now a major shift in programing I suspect (with todays economy) a lot of XM subscribers are going to use this as the excuse they have been looking for to drop the service.

I myself recently sold my portable XM radio due to the over 1000 internet radio stations my new cell phone can receive.
by i_am_still_wade November 8, 2008 8:25 PM PST
I e-mailed XM about this very issue 2 weeks ago. No response. I am glad they are merging channels. In my opinion, Sirius had better music stations, save 2: XMU (or what used to be XM Unsigned) and XM Chill. Those two are in the transition mix, so I'm happy as can be. Now I will subscribe the Sirius XM family package (since it is cheaper than the everything package and has all the good stuff; Howard Stern and Opie and Andy are not good or worth me paying $0.01 to listen to).
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by dpower123 November 8, 2008 8:42 PM PST
I am and XM subscriber. These companies told Congress, the FCC and everyone else that the merger would bring reduced prices. The first contact I have had from XM is a pitch to give them more money per month for added Sirius channels. And now I read I won't be able for the a la carte options. Oh well I guess it's back to stealing music off the internet.
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by stoobush November 8, 2008 11:54 PM PST
itsamike and svk1069 are wrong, although the article is as well. Many Sirius receivers can get the Best of XM, but if my experience is indicative of the general public, most cannot. Of the four receivers in my household (including a brand-new one installed in an 08 Toyota Highlander), only the 2-year-old Starmate is capable of getting the Best of XM.
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by jamesps November 9, 2008 7:19 AM PST
Some times you have to take a step back in order to move forward. I'm excited about everything to come once they consolidate their bandwidth and can doble the number of channel offerings. I have XM in one car and Sirius in the other. I'm looking forwrd to not having to pay two seperate full fees. It would be great to pay one full fee and a second at 6.99. Also XM or Sirius is 1000% better than lame FM and HD radio (nothing more than a bunch CD quality commercials).
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by ivanbou November 9, 2008 8:04 AM PST
I noticed how you didn't see the value of listening to sattelite radio, and I guess if you just listen to traditional music fare it isn't much different, it's a lot of the same music on radio, but there is a lot of stuff on satelite that you don't get on regular radio. For example, I like to follow business news, so having CNBC on your sattelite radio is wonderful, other than NPR there is really no good news stations to listen on terrestrial radio. How about non-standard music? My city no longer has classical music radio stations, for example, or Dance/electronic, the fare pushed out by sattelite is great on that respect. Sports? Awesome. Listening to out of town football games on a sunday, is great.
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by jamloss November 9, 2008 10:01 AM PST
I bought XM subscription mainly for the Dylan radio show. I listen to like 4 or 5 channels, but still like the option to listen to all the others, even though I never do. $4 bucks to listen to Howard Stern? No thanks...
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by JBDragon November 9, 2008 10:23 AM PST
If it wasn't for the NEWS channels that I like, because I like Talk Radio also, I would have dumped XM already. If all I cared about was MUSIC, there's already a better solution to that problem, get the Slacker G2 !!! Get all the Music you want for FREE or for extra features you can pay the low $7.50 month subscription fee; Check out the Music at Slacker.com and then the Portable player to get it all away from the PC!
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by jamloss November 9, 2008 12:37 PM PST
slacker radio is cool, thanks for the tip. there's also pandora.com, another good free one
by PReilly57 November 9, 2008 11:08 AM PST
The reference to the access to the Best of XM package is not correct. Most SIRIUS radios are capable of receiving the Best of XM package. The new Sirius Starmate 5 will definitely allow subscribers to get the Best of XM, in addition to the regular SIRIUS lineup. But it is also the first 'a la carte' capable radio, so if they like, the have a choice of the two new 'a la carte' channel selection packages. The a la carte Gold package allows access to the Best of XM.
Reply to this comment
by MTGrizzly November 9, 2008 11:39 AM PST
I love Sirius radio. A couple of years ago, I rented a car with Sirius and was heading for Mud Lake, ID in the middle of the night. I could listen to the traffic report for Manhattan. Whoopee

i guess I just don't get it... Isn't this what iPods are for? Besides, as far as I know neither Sirius nor XM stream episodes of Bill Maher...
Reply to this comment
by jeffe01 November 9, 2008 3:10 PM PST
Oh, how I wish NPR would allow All Things Considered and Morning Edition on satellite radio...or PRI's The World (as Sirius used to). I understand that's the cash cow for the public radio stations, but we expats who thrive on US news would pay for these shows, and some sort of compensation to the stations, for example: a percentage of the extra fee going to the US public station nearest the expat's "home" address. New patrons, new money, everybody happy. Maybe someday.
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by Grumpypaul November 10, 2008 7:35 AM PST
With NPR available anywhere I go, I don't need no stinkin' satellite radio.
by rvassar November 9, 2008 8:01 PM PST
Forget Satellite Radio...I use Pandora, Stitcher Radio, Last.FM and Flycast on my iPhone and get everything I need.
Reply to this comment
by ROCCO614 November 12, 2008 4:27 AM PST
WHEN WILL MY DIRECT TV GET THE STERN SHOW ON THE MUSIC AND TALK CHANNELS,I SEE THEY HAVE ALREADY STARTED SWITCHING OVER FROM XM TO SIRIUS.AND THE OPIS AND ANTHONY SHOW IS GONE,THANK GOD!!
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by skinman November 12, 2008 6:48 PM PST
They dropped the true blues station, Sirius Blues 74, for the half-assed R&B station "Bluesville". I have requested a refund of my subscriptions. All good things come to pass. Too bad.
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by eckertown November 18, 2008 3:44 AM PST
Satellite radio has truly become a product that does not inspire half-hearted users. Those who use and enjoy satellite radio do it with a passion, and seem to listen to it almost exclusively. While this creates a great and loyal consumer base, these types of customers are wary of change, especially when it comes to fraternizing, even merging with the ?enemy.? Sirius users chose Sirius for a reason, and XM users chose XM for a reason. I think this is why I sense a lot of discontentment among the posters here. Regardless of the reactions of some of the users, the reasoning behind the merge was sound. It does not make sense for there to be two different 50?s stations for example. Those channels that are unique can now be purchased a la carte, if the user so chooses. They now have a lower subscription price as well, so there are a few extra dollars freed-up for possible extra features. Often those who are vocal are the only ones who care.

The merge between XM and Sirius, however was not all encompassing, they remain, in some points of view two very different services. The inability of both to make a profit necessitates more than a casual relationship between the two. They need to truly merge services and products and customer bases to create a solidified company, or else they will not survive against all of the other options that media consumers have today. It is possible that this is where Sirius XM is heading, but the move needs to be sooner rather than later to ensure that music lovers have the variety of options that they have enjoyed for so long.
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About Digital Noise: Music and Tech

Matt Rosoff is an analyst with Directions on Microsoft, where he covers Microsoft's consumer products and corporate news. He's written about the technology industry since 1995 and reviewed the first Rio MP3 player for CNET.com in 1998. He's also a bass guitarist and an avid collector (and digitizer) of LP records. DISCLAIMER: This blog contains the personal opinions of the author and does not necessarily represent the opinions of his employers or of CNET Networks. As an IT industry analyst, the author occasionally agrees to nondisclosure agreements from Microsoft or other companies, and he will not violate the terms of such agreements on this blog.

He is a member of the CNET Blog Network and is not an employee of CNET.

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