Earlier this week I talked about how a recession may be the best thing for SEO. Let's revisit that bold statement and also how to make the most out of a downturn in the economy using SEO.
There will be firms and people within the industry that will feel the same pains of a recession that everyone else will. I'm certainly not claiming that you can sit back and coast in to success. In fact, the statement is less about SEO firms and practitioners, and more about SEO as a tool.
If you are in-house and have been struggling to get the resources or attention you need to make SEO a priority, then this may help to increase the urgency of SEO. Or if your firm provides SEO services, then you may be able to use the concerns and challenges that will come with a recession to get the attention of the decision makers to illustrate how SEO may be a more cost-effective solution.
A recession or economic downturn will lead consumers and businesses to reduce their spending as their confidence in the economy, their business, jobs, investments and/or retirement weakens. While there may be a subset of the market that "quits buying," what we are really talking about is a reduction in spending. There will still be necessities and essentials that must be purchased. Beyond that, we may expect to see purchase adjustments or a scaling back.
For instance:
... Read moreSo here we are, one quarter down and recession to go. Recession has become an unfortunate but popular topic in 2008. Some people follow strict definitions of what qualifies technically as a recession while others speak purely from opinion--or maybe they are speaking from the pinch they are feeling in their wallets. For most, they could care less what you call it; labels don't make the impact they are feeling any better or any less painful.
In most industries, when things slow, something has to go. Will that be cutting back on seemingly frivolous expenses, going to fewer industry shows, reducing ad spending, or worse, cutting jobs? Like many industries, search marketing firms are considering these choices as well, and rather hoping that this slowing, downturn, recession, or whatever you want to call it, actually presents more opportunities than hard choices.
Only time will tell, but I like to think the feeling that search marketing firms may be able to find opportunities during these trying economic times are spot on. But don't think this will just be a slam dunk--every opportunity also presents challenges.
... Read more
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