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November 21, 2007 5:51 AM PST

Searchy thankfulness

by Brian R. Brown
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Seeing how it is nearly Thanksgiving here in the States, what better time to take a look at the SEO industry and give a little thought for some of the things that I give thanks for.

Search Engines

First and foremost would have to be search engines themselves, since without them, SEO would not be as important as it is. This isn't to say that SEO's value is only tied to the existence of search engines. SEO has really become much more encompassing than the acronym it is as SEO continues to evolve more as an extension of traditional marketing.

Ability to Rank

While every client and site owner feels challenged when it comes to ranking...... Read more

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About Searchlight

Search engine optimization expert Stephan Spencer and analysts from Net Concepts share late-breaking SEO tools, tips, trends, resources, news and insights. Stephan is the founder and president of Netconcepts, a web agency specializing in search engine optimized ecommerce. Clients include Discovery Channel, AOL, Home Shopping Network, Verizon SuperPages.com, and REI, to name a few. Stephan is a frequent speaker at Internet conferences around the globe. He is also a Senior Contributor to MarketingProfs.com, a monthly columnist for Practical Ecommerce, and he's been a contributor to DM News, Multichannel Merchant, Catalog Success, Catalog Age, and others. The blog is part of the CNET Blog Network and the authors are not employees of CNET. Disclosure.

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