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January 25, 2008 1:23 PM PST

'The Office', 'CSI', and 'Ugly Betty' get it

by Brian R. Brown
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Along with being entertained, what can we learn from them?

Over the years, and long before the Web entered into the mix, people have become very attached to their programs. While the networks may, and perhaps still do, have some trepidation about copyright issues and online file sharing, they've also realized that the Web gives them even more opportunities to get in front of their audiences.

The networks and shows aren't limited to the 30 or 60 minutes a week any more. The Web provides a 24-7 connection, and thanks to mobile access, nearly unlimited potential. But just like any other business, success on the Web isn't guaranteed. Let's take a look at three examples across the three major broadcast networks.

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About Searchlight

Search engine optimization expert Stephan Spencer and analysts from Net Concepts share late-breaking SEO tools, tips, trends, resources, news and insights. Stephan is the founder and president of Netconcepts, a web agency specializing in search engine optimized ecommerce. Clients include Discovery Channel, AOL, Home Shopping Network, Verizon SuperPages.com, and REI, to name a few. Stephan is a frequent speaker at Internet conferences around the globe. He is also a Senior Contributor to MarketingProfs.com, a monthly columnist for Practical Ecommerce, and he's been a contributor to DM News, Multichannel Merchant, Catalog Success, Catalog Age, and others. The blog is part of the CNET Blog Network and the authors are not employees of CNET. Disclosure.

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