Google's new SafeSearch page
(Credit: Google)Google has long allowed parents a SafeSearch filtering setting that keeps kids from using the search engine to find inappropriate sites like those with explicit sexual images or text.
The problem was that kids could easily change those settings.
Starting Wednesday, however, the company is allowing parents to lock those settings to make it harder (though not impossible) for kids to bypass the settings.
To change the settings, the parent will have to log into his or her Google account and enter a password. Once the settings have been changed, the Google search engine will change in appearance to indicate that it's locked. The new page will have large balls in the upper right corner so that parents can see from across the room that their kids are on the safe search page.
The settings, which places a cookie on the machine, must be configured for each browser the child uses. If you set them only for Internet Explorer, for example, they won't restrict access from Firefox, Chrome, or other browsers. Also, according to a Google representative, the child can get around the settings by using the private browsing feature that is now built into the latest versions of Firefox, Internet Explorer, and Chrome. So, while this will keep kids from accidentally using Google for inappropriate searches, it will not deter tech-savvy kids who are determined to bypass the filters.
As I've said in other posts, filters are never a foolproof way to keep "tweens" and teenagers from inappropriate content. There are always ways to get around them, including using a different machine or mobile phone. Filters are effective for keeping young children from stumbling onto disturbing Web sites and they can be a deterrent to somewhat older kids who might have a momentary or casual interest in looking at material that their parents wish to block.
With all filters and controls, it's important for parents to think about how you use them to help teach your child to exercise self-control and critical thinking so that, eventually, they can safely use the Web without filters or adult supervision. Also, for very young children, say 5 and under, its remains a good idea to be with the child while he or she is online. Tools like Google's SafeSearch are helpful, but they are no substitute for close parental supervision, especially with young children.
Listen to Larry's interview about Google SafeSearch with Google's Scott Rubin
There are lots of Internet filtering products on the market that enable parents to block certain types of websites such as pornography, hate sites, or sites that promote alcohol or drug use. Most of these products run on PCs or Macs by sitting between the operating system and the browser and checking any requested sites to make sure they're not blocked. The products generally do a good job blocking requests from protected PCs, but most don't work with game consoles, Wi-Fi-equipped iPhones or iPod Touches, or any other device that isn't running the software.
Netgear is about to ship routers designed to simplify the process by allowing parents to block content on any device using the home's wired or wireless network.
Netgear routers to offer in-cloud filtering
(Credit: Netgear)The new routers, which will be available in early September, will be equipped with firmware that configures them to use OpenDNS' domain name server to look up the actual IP address of any site someone tries to visit. If that site isn't on the blocked list, it will be displayed. But if a parent has blocked that site, the user will instead be sent to a page that informs them that the site they tried to access is blocked.
Some existing Netgear routers can be upgraded with the new OpenDNS-compatible firmware starting August 10th.
Because the filtering takes place at the router level, it works with any device in the household that uses that router including Web-enabled game consoles and Wi-Fi mobile devices. It won't, however, work with devices that don't use the home network such as an iPhone set up to use the 3G cellular network.
Like other filtering products, parents have control over the type of content blocked and have the ability to turn it off so that it doesn't prevent mom or dad from visiting any sites. There is also a "white list" feature that allows parents to exclude any site from the blocked list. Because the blocking lists are "in the cloud," parents can configure the filter from anywhere.
Before employing any parental control system, I urge parents to think about how they will or won't fit in with your family. Consider the age of the child, the child's Web surfing habits, the types of risk your child takes, and what you plan to say to your children about the filtering product. Parents should tell their kids that they're using filters and explain why they think they're necessary. Also, parents should never rely on filters as the only way to protect children--parental involvement is still important. If you decide to use a filter, consider weaning kids from them as they enter their teenage years. Eventually, your kids will be on their own and part of a parent's job is to help a child make their own good decisions. You can't rely on filters forever.
For details about the service, I spoke with OpenDNS founder & CTO David Ulevitch.
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After plenty of coverage about how its Bing search engine makes it all too easy for kids to find and view porn, Microsoft has made some changes that will make it easier for parents to block or monitor what their kids are viewing on the site.
In a blog post, Microsoft announced that it is making two changes the company thinks will help address the issue.
According to the post, "explicit images and video content will now be coming from a separate single domain, explicit.bing.net. This is invisible to the end customer, but allows for filtering of that content by domain, which makes it much easier for customers at all levels to block this content regardless of what the SafeSearch settings might be."
With this change, parents should be able to use parental control tools to block that domain and therefore block the images and videos. Almost all third-party filtering tools can be configured to block specific domains or sites, as can the parental controls in Microsoft Vista and Mac OS X.
Microsoft will also return the "source URL" information of specific images and videos, so if a filtering program blocks that site, it will prevent the video or image from being viewed within Bing. For example, if there is a video playing at Playboy.com, a filtering program that blocks Playboy would also prevent someone from viewing the content from inside Bing.
I tested this by right-clicking on a thumbnail of an explicit video in Bing and looking at properties. The URL of the image began with "ts3.explicit.bing.net." When I right-clicked on a sexual photograph, it contained "ts1.explicit.bing.net."
In an e-mail, Microsoft spokesman David Burt said the company has reached out to more than 25 filtering and security vendors to work with them to provide a solution for filtering explicit content while using Bing.
Bing raised the ire of some Internet safety advocates when it was discovered that all you have to do to watch an explicit video or view an image was to hover your mouse over its thumbnail within a Bing search. Although Bing's default settings would not bring up sexually explicit content, it did display an invitation saying "to view these videos, turn off safe search." One click later, the videos would start to play.
Microsoft's changes are likely to silence some--but not all--critics. Cris Clapp from the Internet safety group Enough is Enough said that "the steps they've taken are good," but added "it's important for them to make it more intuitive to guide parents to change filter settings."
These new features should also make it easier for schools and businesses to filter student or employee access to explicit content.
I'm pleased that Microsoft responded relatively quickly to concerns about how easy it was for kids to find and view porn. But even with these changes, parents still need to stay in close touch with how their kids are using Bing or any other Internet site. Not all families will want to use Internet filters. I didn't when my kids were younger but instead had frequent conversations with them about appropriate Internet use. But these changes should be welcome news for those parents who do choose to use tools to filter or monitor their kids' access. Without filters in place, it will still be easy for kids to access porn from within Bing, but at least parents will soon be able to block it if that's what they want to do.
I tested this feature quickly and with great caution on board a Virgin America WiFi equipped flight, being careful to shield the screen from fellow passengers and crew.
When I searched for a word that was sure to bring up porn, I was first warned that it "may return explicit adult content" and told that "to view these videos, turn off safe search." One click later, safe search was off and I was looking a page of naughty thumbnails. And, as advertised, hovering the mouse over a thumbnail started the video and audio. Even when playing in a small thumbnail, it was unmistakably hard core porn.
Of course, kids don't need Bing to find and view porn. You can find it with Google and other search engines, and even though Google has a filtered search option, there's nothing to stop someone from turning that off. But Microsoft makes it a little too easy. If moderate or strict filtering is on and you search for a filtered term, the site simply instructs you to click a link to "change your SafeSearch setting." If you configure Google for "strict filtering," a user who searches for a filtered term on Google simply sees that the word or phrase "did not match any documents." Of course a kid can always go in and change Google's settings but they have to know how to do it and bother doing it. Microsoft makes it all too easy.
I don't know if Microsoft plans to do deal with this issue in any updates, but regardless of whether your kid uses Bing, Google, or Yahoo, or just knows the URLs of porn sites, the only ways to protect your kids from accessing porn is either to watch them, educate them, or filter them.
Watching them might work with very young children but it's not exactly practical for teens or even pre-teens. I recommend that kids under eight be supervised when using a device with Internet access. Education will work with many kids but not all. Parents certainly have the right to set rules and guidelines and impose consequences if their kids access forbidden sites. But, let's face it, hormones, curiosity, and just plain interest in things sexual can have a strong pull on kids, especially teenage boys. Besides, some younger kids could stumble on porn if they use any unfiltered search engine, even if they're just looking for innocuous terms like "Barbie."
Filtering programs (or the parental controls built into Vista and Mac OS X) will block most porn sites, but it's not yet entirely clear which ones will prevent Bing from previewing such sites. Safe Eyes filtering software "blocks all pornographic content on Bing and Google searches out of the box," according to a post on its company blog. From my perch in the sky, I wasn't able to check with other filtering companies, but I'm betting some will and some won't.
Coincidentally, I'm writing this post on the way to Washington, D.C. for the first meeting of the Commerce Department's NTIA Internet Safety Working Group, which I serve on. I have a feeling this will come up at Thursday's meeting. As one of my fellow working group members, Internet Keep Safe Coalition President Marsali Hancock, said by e-mail, "as new technologies release it is critical that industry and child health advocates explore the potential impact on young developing minds and quickly respond to health and safety concerns."
I'm going to keep on top of this issue with Microsoft and the filtering companies and will report back as this story unfolds.
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