• On mySimon: Tippmann X7 Paintball Gun
March 16, 2009 3:28 AM PDT

Report: iPod Shuffle accessories to get Apple 'tax'

by David Carnoy
  • Font size
  • Print
  • 89 comments

Getting chippy: Some bloggers think that the iPod Shuffle's accessory situation is a nightmare scenario for iPod fans.

(Credit: CNET)

In not-so-shocking news, iLounge is reporting that third-party headphones and headphone adapters for the new buttonless iPod Shuffle will require an Apple-licensed authentication chip.

This doesn't come as any great surprise to us because exacting licensing revenue from iPod accessory makers has become a brilliant way for Apple to add to the company's bottom line. But that "Apple tax," so to speak, does get passed on to consumers, and iLounge and others are now assuming that Apple headphone adapters will cost a minimum of $19 and possibly as much as $29. The handful of VoiceOver-compatible headphones that have been announced carry a starting price of $49.99.

The question, of course, is whether Apple has gone too far in requiring you to use only its headphones--or some sort of Apple-approved adapter or headphones for the device. (You can plug third-party headphones into the new Shuffle, and it will play music, but you can't control the volume or navigate songs).

iLounge is calling it a "nightmare scenario" for longtime iPod fans. "Are we entering a world in which Apple controls and taxes literally every piece of the iPod purchase, from headphones to chargers, jacking up their prices, forcing customers to repurchase things they already own, while making only marginal improvements in their functionality?" iLounge Editor in Chief Jeremy Horwitz asks in his review of the new iPod Shuffle. "It's a shame, and one that consumers should feel empowered to fight."

Meanwhile, over at Engadget, Nilay Patel is calling Apple's attempts to "lock down headphones" a sad new low that "makes the lack of physical controls on the Shuffle seem even more ridiculous."

What do you guys think? If the report is correct, is Apple going too far, or is this just a smart business move?

(Source: iLounge via Engadget)

Update: Gizmodo's posted a story going back and forth on whether the chip is an "authentication" chip or a "control" chip that's required for approval as part of Apple's "made for iPod program." It appears "control" is the correct description, but that hasn't been confirmed by Apple.

Hunkered down in New York City, Executive Editor David Carnoy covers the gamut of gadgets and writes his Fully Equipped column, which carries the tag line "The electronics you lust for." He's also the author of "Knife Music," a novel. E-mail David. Follow David on Twitter.
Recent posts from Crave
One of Google Chrome OS's hardest tasks? Printing
Kid-friendly headphones
Moto Cliq gets software update
A necktie for music-loving commuters
Everything you need to know about buying a laptop this holiday season
Gimmicks are the new megapixels
On Call: All about the Droid
Twitter founder formally unveils 'Square' project
Add a Comment (Log in or register) Showing 1 of 3 pages (89 Comments)
by williast06 March 16, 2009 4:29 AM PDT
I don't understand why people are making such a big deal about the shuffle and its lack of on board controls? If you are looking to have a high quality listening experience that requires the use of your $100 + headphones why go out and buy a shuffle? I think the new shuffle is perfect for anyone who wants a cheap music player that is perfect for working out.
Reply to this comment
by rapier1 March 16, 2009 8:50 AM PDT
So basically what you are saying is that Shuffle is the choice for people who don't care about what it sounds like? If that's the case why not go with an even cheaper solution that doesn't require special headphones?
by jlm429 March 16, 2009 10:35 AM PDT
apple jumped the shark
by johnqh March 16, 2009 10:45 AM PDT
rapier1, because if one has another iPod already, he wants to manage everything in iTunes, so he doesn't want another brand because it involves a lot of work to manage the media to save $10.

I agree with willilast. Shuffle has specialized into the player for workout. I just don't see why anyone care about sound quality when running or in the gym.

If you want better sound quality (and all the things missing in Shuffle), just go and get a Nano.
by steven_jobs March 16, 2009 4:28 PM PDT
williast06 has a good point.
by tkspyder March 16, 2009 5:17 PM PDT
@williast06
It?s not perfect for working out?not for everyone. If the ear buds keep falling out while your exercising or jogging, you?ll have to pay the ?Apple tax? to buy ones that fit. Even for previous iPod owners, but mainly considering new owners, you?ll have to spend some extra dough on compatible equipment specific for THIS shuffle to play in cars and home stereo systems. Better you go with the nano or jump to another MP3 brand altogether.
by romodoc March 16, 2009 5:32 PM PDT
to williast06 and johnqh

That is exactly the reason why most people are making a big deal. Most people who work out or run have sports friendly headphones that will stay in your ears, will isolate seating from getting into your ear canal and provide good sound quality perhaps. Apple headphones doesn't have any of those features.
Is to bad, I had the previous model, so small and light, great for work outs and for running. I lost it and I would love to get this one, has great improvements, the play lists selection and voice feedback would make it perfect for a long run. But the controls on the cable is THE reason I wont buy it, and that's the impression I get from a lot of posters. An included control adapter a few inches long would be perfect, but having to pay extra for an adapter just breaks the deal. How many sells are going to lose, I don't know, at least 1 for sure. lol
by inflammable March 16, 2009 9:17 PM PDT
What if I want to use it to play music in my car with an aux input?... this suck like any other ipod product... its cripple in ways it shouldnt... same with every single ipod and lack of features... same with iphone and lack of cel-features... but I will not go into that....
And it will be overpriced too...
by mhaven98 March 16, 2009 5:08 AM PDT
Cheap?
Reply to this comment
by Seaspray0 March 18, 2009 6:42 PM PDT
Rumor has it that all owners of the new ipod shuffle will have to have an Apple-licensed authentication chip inserted into their heads....
by Ryan_R March 16, 2009 5:24 AM PDT
Who's the target audience anyway? Just a bunch of kids who want to say 'my iPod is smaller than yours'? Wow! Odds are that almost everyone interested in this product already owns an iMP3-player of some sort and doesn't really need this. The Apple tax makes it more of a dumb choice. You'd have to leave the earphones in the player 24/7, otherwise you'd lose it (like all those guitar picks lying around my house somewhere)
Reply to this comment
by Perry_Clease March 16, 2009 6:16 AM PDT
Target audience? How about a 58 year old guy, I bought one of these on Saturday. You are right about one thing, it would be easy to lose and this replaces my Nano which went through the laundry washer and drier. The Nano still works, but won't take a charge. Some comments on the new Shuffle:

1. The inline controls are easy to learn. Well they were for me and I am old dog, it took me less than a minute.

2. I now understand the advantage of having the controls on the earphone cord, they are very easy to reach. I would like to also have controls on the Shuffle, but this thing is tiny, maybe in future models. Personally I think we will see dual controls on future iPods, at least the larger ones such as the Nano or Classic.

3. The earbuds fall out easily. I wish Apple would have used their in-ear models with this unit. I will probably put some of those silicone donut things on the buds, or those snap on things to convert it to in-ear.

4. Unless you are an audiophile the quality of the earphones are just fine. Besides at my age years of 5" naval guns, diesels, and other industrial sounds have taken their toll on my hearing.

Getting back on topic. 'iLounge is calling it a "nightmare scenario" for longtime iPod fans.' I feel that iLounge, is just trolling for hits. A "nightmare scenario?" They need a dose of what really constitutes a nightmare scenario.
by Zippy-T-Pinhead March 16, 2009 7:08 AM PDT
I agree with Seaman Perry Clease. I'm 50 year old attorney and have had my 2-gen Shuffle and my iPhone since the say they first came out (I now have the 3G iPhone). I love the inline controls on my iPhone and now have a new Shuffle that does the same thing. Now I don't need figure out, depending on the weather or what I'm wearing, where to clip the Shuffle where I can easily reach it or so that it is positioned in the right direction so I can figure out whats volume, forward, reverse, etc. I can clip it or not anywhere and control everything inline, as I do with my iPhone (now just waiting for iPhone to add a volume control to its inline headphone features)

As for the headphones, I waited to purchase the V-Moda's for my iPhones, bought a waterproof set to work with my 2-gen Shuffle and its H20 waterproof case (which I will keep my 2-Gen for when windsurfing), and I will similarly do with the current Apple headphones until the Scosche headphones (or V-Moda) are realeased to work with my new Shuffle.

If I was worried about being nicked and dimed to death by Apple, I just wouldn't buy their products. But I'm the guy who is waiting for Tuesday's release of the iPhone 3.0 software in anticipation of what it might tell me about new iPhone harware this summer.

Do I play into the hands of Apple marketing? Nope. I just want my devices (from cars to computers to iPods) to function in the easiest, most functional and user-friendly manner. So maybe I'm just the type of person Apple is targeting (age demographics notwithstanding). And I don't mind it a bit. Target away Mr. Jobs.
by Perry_Clease March 16, 2009 7:10 AM PDT
"I agree with Seaman Perry Clease" Quartermaster :)
by Perry_Clease March 16, 2009 7:19 AM PDT
@Zippy-T-Pinhead Esquire

You could use the new Shuffle as a tie clip. I bought the black one, but it is really about an 85% gray with a fine anodized finish.

Like kaipaniolo says below I have several iPods, one of them being an iPhone, different models have different primary uses. Also like you I choose Apple for a number of reasons and one of them is "to function in the easiest, most functional and user-friendly manner."

Gotta run for few a hours, chat with you all later.
by FellowConspirator March 16, 2009 5:33 AM PDT
Er, I think you'll find that the "authentication chip" is merely a PIC necessary to implement the on-the-wire controls for the device. The existence of it and requirement of it is blatantly obvious from the design of the device (no buttons).
Reply to this comment
by bluemist9999 March 16, 2009 5:40 AM PDT
For me, the "Apple Tax" isn't seem worth the cash. While iPods look really cool, they offer less functionality (sometimes a lot less) than competitive players for a higher cost. For me, the biggest missing features are: FM radio receiver, built-in microphone and WMA/OGG playback. That's the value of competition---there are a huge variety of choices in the MP3 player arena.

However, Apple has a smart business model. Since the style of their product is unique, and carries a fashion cachet, they can charge pretty much whatever they like and people will buy it.

If you like the way the iPod/Shuffle looks, then pay the Apple tax. If not, there are a large variety of choices out there for MP3 players. Vote with your dollars.
Reply to this comment
by OS11 March 17, 2009 1:04 AM PDT
keep in mind you can always add an fm radio to most any ipod, it's $25 on ebay, google: apple fm radio ipod

and not sure if you know, but podcasts replace the need for radio. just subscribe to your favorite radio programs, then every time you sync, the newest radio shows / music are on your ipod, very slick...
by atomD21 March 16, 2009 5:46 AM PDT
I think I'll stick with my Creative Zen. I would love an ipod touch, but I'm not really interested in the Apple tax. I wouldn't be surprised to see the 3.0 firmware start to lock things down a bit.
Reply to this comment
by yoyodyne March 16, 2009 10:17 AM PDT
I hear you, I also have my Creative Zen Vision M (30GB), that doesn't leave my side, and that I use every day, for my NYT subscription, audiobooks, movies I have put into it for when I fly (often), all the music from Jamendo, etc... It still has the original battery, and since I can use so many audio and video formats, the HD is only about half full. When the battery goes, instead of getting a new one, I think I'm going to replace the battery with a higher capacity one, and have a bigger HD put into it (I think you can now have up to 120GB on them)...
Let the Apple fan boys froth with their "stylish" gadgets, I'll stick with functionality...(BTW no iPhone either, Blackberry Storm)
by abundantsnotbob March 16, 2009 3:52 PM PDT
My dad has one of those. Better than the iPod, but hard to find accessories. I have the Zune, and I highly recommend it.
by abundantsnotbob March 16, 2009 4:14 PM PDT
My dad has one of those. Better than the iPod, but hard to find accessories. I have the Zune, and I highly recommend it.
by mmntech March 16, 2009 6:12 AM PDT
Steve Jobs has only been on sabbatical for what, three months now, and they've already screwed up the iPod. :p
Reply to this comment
by razor.rodriguez March 16, 2009 7:08 AM PDT
If the future of Apple relies this heavily on Steve Jobs, then making a crappy product is the least of their problems. When stocks dip because Jobs is sick, what's going to happen if he gets hit by a bus? I would be scared to death to work for a company like that!
by skillingssucks March 16, 2009 11:39 AM PDT
You're living in a dream world if you don't think this was already in the works before his "sabbatical". This is Jobs' doing.
by shadgrov March 16, 2009 6:21 AM PDT
"I would love an ipod touch, but I'm not really interested in the Apple tax. I wouldn't be surprised to see the 3.0 firmware start to lock things down a bit."

Read the details of the article. This only applies to the iPod shuffle because it has no controls on the device itself instead the are on the head phones. So any other model, at this point in time, is totally capable of using third party headphones.

In a way I see apple's point aside from the added revenue generated from the "tax". I think it's a good measure in terms of quality control. If everything third-party is approved by Apple, the manufacturers will have to abide by strict Apple specs. And on a device that had no controls, this would no doubt cause problems.
Reply to this comment
by M_Ross March 16, 2009 6:26 AM PDT
The Zune is suddenly looking like a better and better choice..

Isn't this the same strategy that kept Apple from dominating the PC market in the 80's.. trying to own all the hardware and software and charging a premium for everything, rather than just being open and allowing developers to create hardware and software that enhances the product without the licensing costs?
Reply to this comment
by abundantsnotbob March 16, 2009 4:09 PM PDT
Yep. I think that if Apple let PC users develop for iPhone, they would get some good apps (probably some bad ones too). Also I think that they could have more apps if they didn't charge $100 a year to developers. Popsci found out the cheapest machine that could develop for the iPhone, and it was $923.77 that had only a 7 inch screen and involved buying from less than reliable web sites. Another improvement they could make would be getting rid of some restrictions such as no GPS apps for driving. This would allow almost anyone to try to be a developer. With more cool apps, there would be more people buying iPhones/iPod touches. If they had more apps, it would be harder on the servers. If they didn't charge $100 there would be thousands of bad apps that were very similar.
P.S. I bought a Zune and do not regret it. It beats the iPod in almost every way.
by OS11 March 17, 2009 1:10 AM PDT
actually, any intel mac will allow you to program for the iphone/touch. a new intel mac starts at $579, used, around $400.

you need some filters and $100 is low enough, but keeps the riffraff out of the system.

and gps apps will be mainly done by apple, so when they are ready, you'll see those apps.
by dctechguy March 16, 2009 6:26 AM PDT
The Apple ear buds fall out of my ears when I turn my head, and fly out when exercising. And their sound is inferior to many $20 sets available at Target and Radio Shack. Yes, the design of the new Shuffle is sexy, but for all intents and purposes, purely a fashion accessory and not a good value when it comes to MP3 players. I'll stick with my easy to use, ear bud agnostic, and less expensive Creative, which is the size of 2 AA batteries. Apple is become the new technology evil empire with is closed systems.
Reply to this comment
by hermantf March 16, 2009 6:39 AM PDT
The solution to this whole issue is simple, and I'm sure Apple considered it:

Put the controls on the ear buds AND on the shuffle.

Apple obviously ultimately decided that profits were more important than consumer satisfaction and design. Bummer that Apple has gone this direction.
Reply to this comment
by kaipaniolo March 16, 2009 6:42 AM PDT
I live on the Big Island of Hawaii and have 3 iPods. When I want to interact with my iPod, I use the touch, my 30G iPod lives in the truck hooked up to my Alpine stereo. I use my shuffle when doing yard work, walking the dogs are doing some other project around the house and just want the content. I find it a hassle when I do want to go to the next podcast or song and need to stop and figure out where I clipped my shuffle or what pocket it's in, I think the inline controls will be great.. Do I wish I could use better ear buds, yes, but I won't use my really good ear buds when I'm out using the weed trimmer or walking the dogs trough the bush.
Thanks - Randy the Radio guy.
Reply to this comment
by Perry_Clease March 16, 2009 6:50 AM PDT
Finally someone who gets it.

Go to the online Apple Store and look at the replacement earphones for the new Shuffle, they are also compatible with the iPod Touch
by Stormspace March 16, 2009 1:39 PM PDT
They could have fixed this by just letting podcasts play back to back by artist. As it is you do have to stop and restart the next one, even if they are all from the same provider.
by firefoxluva95 March 17, 2009 7:03 PM PDT
Certainly audiophiles won't be buying this but the whole world does not consist of audiophiles. Apple wants to appeal to everyone so they have devices for everyone. Shuffle for the person that doesn't really need a screen or fancy headphones, Nano for those that want to see a screen but don't want a full sized iPod or those that prefer flash over Hard drives, Classic for those that need all that space, and Touch for those that wish to interact with their iPod. The people that are angry about this most likely won't get a Shuffle anyway. Apple has something else for those people...and if not Apple, then some other mp3 player manufacturer. Just take your pick...and don't worry about somebody else's pick.
by sanjayb March 16, 2009 6:43 AM PDT
The best way to tell Apple that there Shuffle sucks is not to buy the thing. Then they will get the message.
Reply to this comment
by nouser March 16, 2009 7:20 AM PDT
Like almost everything Apple makes there are a vocal minority of critics and the new shuffle is no exception. Funny thing is that the majority seem to like the form and function of their products and buy them nearly as fast as Apple can make them.

The new shuffle is ideal for my daily workouts. FWIW, I put foam pads on the earphones and they never fall our of my ears. Sound is good enough for the fitness center acoustics. I use better headphones on my classic and iTouch devices but they are used in a different environment for a different purpose.

As with most Apple products. I'd like to see this at a lower price point but that never stopped many from buying.
Reply to this comment
by sanjayb March 16, 2009 7:26 AM PDT
How do u know that the majority of people like this design?? Got some numbers to back that up?

Reading reviews, user opinions, etc, etc, this more than just a vocal minority. There are a lot of people slamming Apple on this version of the Shuffle.
by Perry_Clease March 16, 2009 8:04 AM PDT
@sanjayb "How do u know that the majority of people like this design?? Got some numbers to back that up?

Reading reviews, user opinions, etc, etc, this more than just a vocal minority. There are a lot of people slamming Apple on this version of the Shuffle."

I was in an Apple Retail Store on Saturday; The numbers to back up nouser's claim about the popularity of the new Shuffle are in the pudding. Time will tell of course and this thing has been on the streets less than a week.

As to the critics, how many of them have used the new Shuffle?
by Seaspray0 March 16, 2009 1:28 PM PDT
Perry Clease, I CANNOT use it. I use a transmitter in my car so I can hear the music over the car's stereo. The transmitter uses a standard earjack (found on every mp3 player but this one) to pick up the music from the player. So I do have a good reason to hate the design without even buying it. Would you ask the same question if they made a car without a brake pedal? Sometimes the specifications are enough and this is one of those cases.
by Perry_Clease March 16, 2009 2:02 PM PDT
"by Seaspray0 March 16, 2009 1:28 PM PDT
Perry Clease, I CANNOT use it. I use a transmitter in my car so I can hear the music over the car's stereo. "

So get a Nano.
by pithenumber March 16, 2009 5:42 PM PDT
@Perry
I've used one

prefer my iTouch, nano, or even the Zune any day
by blackberryken March 16, 2009 7:45 AM PDT
Shoe on the other foot?

What if........ the Zune had proprietary headphones? Good lord the whole damn justice system would come down on them, indictments, subpoenas, and several hundred class action suits because they are locking someone into using MS headphones. iPod comes out with it and the fan base can't praise it enough. I own an iPOD (that I don't use) and sure as hell won't be buying the "new" shuffle. I speak with my spending habits.

I don't understand, the shuffle is aimed at the lower cost market but requires a HUGE premium in the event of busted headphones. Crazy. <shrugs> Go buy em or not, IDK.
Reply to this comment
by Vegaman_Dan March 16, 2009 11:20 AM PDT
I wonder how it would go over if Apple just ditched the idea of proprietary earphones and just hardwired the headphones to the unit? Why bother having them removable in the first place if you can't get a replacement set anyways? :)
by Perry_Clease March 16, 2009 12:47 PM PDT
@Vegaman_Dan

"I wonder how it would go over if Apple just ditched the idea of proprietary earphones and just hardwired the headphones to the unit? Why bother having them removable in the first place if you can't get a replacement set anyways? :)"

1. You can get replacement headphones, Apple sells two types and several 3rd party vendors announced plans to sell them. http://store.apple.com/us/browse/home/shop_ipod/ipod_accessories/headphones?n=ipodshuffle3&mco=MTU4NDM&s=topSellers

2. I have one of the new Shuffles. It weighs about as the same as my Plantonics BlueTooth headset. So yeah, they could put a headphone in the unit. Maybe Apple already has plans for that.
by jtlevin March 16, 2009 7:48 AM PDT
Oh yeah. Go Apple. People are always complaining about Microsoft being the monopolistic ape in the room. Apple is really showing its true colors and doing something Microsoft wouldn't even conceive of doing.
Reply to this comment
by digiguy23 March 16, 2009 12:57 PM PDT
It's one model and the court already said Apple is not monolistic
by sparrowhyperion March 16, 2009 7:59 AM PDT
The problem with buying an overpriced, over hyped Ipod is that then you are at the mercy of Apple. That company will do anything to squeeze a few extra bucks out of it's overpriced junk. The only thing they do better is market... Give me a $80 Sony Walkman any day. Who the heck needs all of the other useless apps which are out there... The human race has survived hundreds of thousands of years with out an electronic temperature sensing, game playing music device... These stupid yuppie gizmos, and their licensing trash are one of the reasons that the general prices for MP3 players stays at such a high price point for all but the most basic players...
Reply to this comment
by MPittis March 16, 2009 11:14 PM PDT
We're talking about a shuffle slick, if you were paying attention, you'd know that apps aren't the issue here it's the earbud controls. And I'm pretty sure if you took a look around your home environment, you would have several of these so called 'yuppie gizmos' so I'd can that argument if I were you.
by Screenwriter40 March 16, 2009 8:10 AM PDT
Mark my words, Microsoft will try to do the same thing with Windows and Windows' products, they will try to control what you can use! That's why I am a Linux supporter, I don't worry about it. Microsoft and Apple have to stop that crap or else NO ONE will use their products!

Markus McLaughlin
linuxglobe.wordpress.com
Hudson, MA
Reply to this comment
by goodspeed8701 March 16, 2009 10:49 AM PDT
lol... what you are trying to say?... that no one is using linux cos they are already doing it.
by fooldog01 March 16, 2009 12:15 PM PDT
Look, I like Linux just fine but if you start comparing Microsoft to Apple in regards to controlling their users... thats a stretch. Windows looks like opensource compared to Mac OSX when you look at your rights.
by digiguy23 March 16, 2009 12:55 PM PDT
Lame. Microsoft makes their money on the OS. And millions of companies use their OS. Microsoft has every right to come out with a new product to specially run on 1 device, but you still have the other operating system. Geesh,

And the new iPOD is ONE. Read it carefully, ONE product only that uses Apple's headphones
by Dick Dangerman March 16, 2009 8:17 AM PDT
I have two sets of Apple headphones with the inline remote controls: the ones that came with the new shuffle, and the in-ear type with the microphone which I can use for voice recording with my 8 GB nano.

Surprisingly, the ordinary ones from the shuffle have greater bass response than the in-ear ones with two drivers (mid-range & tweeter). The disadvantage is that the standard one keep falling out, so I have fitted some foam covers from another unspecified brand of headphone.

This is only an interim measure, I have ordered some Griffin Ear Jams which clip over the body of the ear buds & attach to three different-sized silicone inserts which fit snugly inside the ear.
Reply to this comment
by Keith X March 16, 2009 9:05 AM PDT
Apple ear buds suck and if that's all u can use I won't be buying a new shuffle to get the extra memory. If they screw up the next nano like this, then when it's time to get a new player for the gym it won't be an Apple iPod.
Reply to this comment
Showing 1 of 3 pages (89 Comments)
advertisement
advertisement

About Crave

The name says it all. Crave is our blog about gorgeous gadgets and other crushworthy stuff. If you would like to contact Crave with a tip or comment, please write to: crave@cnet.com

Add this feed to your online news reader

Crave topics

Inside the Apple, er, Microsoft Store

Although Redmond's foray into retail bears a big resemblance to Apple's approach, Microsoft has added some distinctive features to draw casual PC buyers and techies alike.

Big marketing budget drives Moto Droid sales

Verizon and Motorola are spending big bucks--$100 million--on marketing the new smartphone, and it looks like it will pay off with 1 million devices sold by year's end.