Fuel efficiency is the No. 1 factor in equipment purchases within the trucking industry, a new report from IBM says.
At the same time, brand name has fallen to the bottom of the criteria list and "faces the risk of slow death," according to the report.
The combination of those two factors means that new players in the trucking industry will give established brands a run for their money.
(Credit:
IBM)
"The truck ecosystem will thrive because of--rather than in spite of--a chaotic introduction of new players," the report said.
"Truck 2020: Transcending Turbulence," which came out of IBM's Institute for Business Value, was based on interviews of 91 executives from 13 countries and from across the industry, including truck and bus original equipment manufacturers (OEMs), suppliers, regulators, and industry associations.
The trucking industry has been faced with financial hurdles, higher energy costs, and the image as a polluter in recent years, according to IBM. And the necessary advances for the industry are not restricted to strides in fuel efficiency.
Telematics will also be key, the report said. Evaluating and diagnosing vehicles remotely and in real time will be a useful tool in preventative maintenance. It will cut down on unexpected breakdowns that disrupt service and that cost trucking companies time and money, according to the report. Telematics tools that collect real-time data can also be useful for curbing litigation over accidents, the report noted.
While the growing significance of telematics may be entirely true, it should be noted that IBM has a vested interest in that field.
Big Blue has said it sees automotive computing as the company's next frontier and has been actively developing telematics and infrastructure technology for at least the last six years.
As far back as 2003, IBM began developing XML-based data retrieval architecture that would allow vehicles to receive real-time traffic and speed data from highways. In 2005, it signed a $125 million telematics deal with United Arab Emirates. And in 2006, it began partnering with manufacturer Magna Electronics to develop smart car parts.
Artist's rendering of the Universal Freight System loading a standard shipping container on to a train.
(Credit: Texas Transportation Institute)A group of Texas researchers would like to resurrect the train as chief freight mover in the U.S.
The Universal Freight Shuttle is the brainchild of Stephen Roop, assistant director Texas Transportation Institute (TTI), a branch of Texas A&M University's system chain.
The automated train, which is designed to accommodate standard shipping containers and trailers, would move forward along a track by linear induction motors powered with electricity.
Roop and others at TTI have been working on the concept and design for eight years, keeping in mind not just the technology, but how such an infrastructure would impact federal and state transportation departments, freight companies, shippers, and border security.
In addition to providing a cleaner option for shipping freight, the UFS includes a conveyor-like system to screen standard shipping containers at ports and borders while they're in motion, and automatically divert suspect containers to an area for further human inspection.
"It's moving into a commercial phase with prototyping and proposals for application in both Texas and California. This system is designed to offer an alternative to over-the-road trucking for heavily congested corridors. It is of course an electric, zero-emission solution," Roop said in an e-mail.
A UPS medium-duty truck containing Eaton's hybrid hydraulic system parked near the Capitol for 'Hybrid on the Hill Day.'
(Credit: Eaton Corp.)We often fret over our own gas mileage and that of our neighbors' cars, but how often do we stop to think about the commercial trucking industry's impact on the environment?
FedEx Express announced in November 2008 a plan to purchase vehicles that combine Azure Dynamics' hybrid system with a Ford gasoline engine and chassis. The company now claims to be one of the first to use gasoline hybrid-electric delivery trucks for commercial use.
Peterbilt began offering four hybrid models of commercial trucks in 2008.
UPS has begun using hybrid trucks containing Eaton's energy-saving Series Hybrid Hydraulic System technology.
But those changes barely made news outside of their industry despite the fact that commercial trucking is thought to be a significant contributor to carbon dioxide emissions in the U.S.
Perhaps that's why the Hybrid Truck Users Forum (HTUF) Incentive Working Group and Calstart saw fit to sponsor an event on the topic this Thursday.
And that is why Capitol Hill on Thursday is getting an upfront seat to the latest available in terms of hybrid commercial trucks at the "Hybrid on the Hill Day."
FedEx Express already has hybrid medium-duty trucks in its city fleets.
(Credit: FedEx Express)Unlike other Washington, D.C., events that have highlighted hybrid cars and SUVs, Thursday's event features 17 medium and heavy-duty commercial hybrid trucks with participants from companies in the HTUF group that include Mack, Peterbilt, Freightliner, Kenworth, and FedEx Express.
The event taking place from 10 a.m. to 4 p.m. EDT at the Capitol Reflecting Pool includes speakers discussing the benefits of hybrids in reducing emissions and cutting fuel use for the commercial trucking industry versus the initial cost layout of investing in new fleets during a tough economy, according to Calstart.
Duke University is also scheduled to unveil a report on the growth of the hybrid truck sector and what effects it may have on the commercial trucking industry.
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