Back when I was a neuroscientist, I participated in all sorts of "Women in Science and Technology" events and outreach programs. I have been thinking a lot lately about another kind of "woman in tech," namely those who are able create new jobs for themselves thanks to online connectivity and business tools.
This comes about in many ways. As a writer, for example, blogging has clearly revolutionized grassroots journalism. But beyond that, digital technologies have transformed all parts of the publishing world, creating new opportunities for product development, printing, distribution, and publicity outreach.
Sarah Headrick and Sarah Rivera
(Credit: Custom Made for Kids)I got in touch with author/entrepreneurs Sarah Headrick and Sarah Rivera after coming across their site Custom Made for Kids, which has the quality design of a site you would expect from a large company, but operates from a Yahoo Store platform. I was taken by the concept and illustrations for their personalized children's storybook, The First Adventures of Incredible You, and decided to find out more about the partners behind this new venture, suspecting the the internet was the key ingredient powering every level of their startup company.
Headrick and Rivera confirm that this is the case:
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