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September 6, 2007 5:35 PM PDT
Quechup describes itself as "the social network platform sweeping the globe." But users are not happy with the kudzu-like growth of Quechup, as invitations to join are being spread through a controversial viral marketing campaign that is ticking off a lot of people.
When you join Quechup, the program searches your address book and sends an invitation out to everyone in your book. Users are somewhat accustomed to having contact lists searched to find out who else they know is already using the social network. The mass auto-invitations to everyone you know, sent in your name, forms a new and unwelcome twist.
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