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May 12, 2008 5:01 PM PDT

Ellison: On-demand software growing slowly

by Dan Farber
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This weekend I attended a book party in San Francisco for Jonathan Zittrain. His book, The Future of the Internet--And How to Stop It, was recently published and received good reviews. I will be interviewing him at the Berkman Center for Internet & Society 10th anniversary conference on the future of the Internet this week.

At the party, I talked for a few minutes with Oracle Chairman and CEO Larry Ellison. The book party was hosted by Ellison's novelist wife, Melanie, and HuffPo's Arianna Huffington. It turns out that Zittrain and Melanie Ellison met in junior high school.

I asked Ellison about the growing market for on-demand software and about SAP's problems getting its on-demand enterprise application suite, Business ByDesign, to market. Ellison said that SAP's problems indicate how difficult it is to develop on-demand software.

Oracle CEO Larry Ellison

(Credit: Dan Farber)

Ellison invested early on in two of the current on-demand software leaders, NetSuite and Salesforce.com. He is the majority stakeholder in NetSuite and owns a few percent of salesforce.com, both of which are public companies.

Ellison doesn't appear to be in a hurry to cash out or bring them into Oracle's orbit. It's been 10 years since NetSuite and Salesforce.com were founded, and there isn't a standalone billion-dollar on-demand software company, he told me. He noted that Oracle revenues are around $26 billion and said that Oracle has built the biggest on-demand software business.

The Oracle Web site claims 3.6 million users of hosted applications, middleware and database. However, if on-demand is more narrowly defined as multitenant, shared environments, Salesforce.com takes the enterprise software crown.

While the two companies are growing, and taking advantage of the heightened interest in on-demand software, neither company is the kind of profit engine that excites Ellison.

NetSuite lost $23.9 million on $108.5 million for 2007 (revenue did climb 62 percent), and Salesforce.com reported $748.7 million (a 51 percent increase from the previous year) in revenue and $18 million in net income for fiscal year 2008, which ended January 31. Salesforce.com is projecting that it will break the $1 billion revenue barrier for its current fiscal year.

Despite the large year-over-year revenue growth of his two investments, Ellison said that on-demand enterprise software is growing slowly, comparing it to how open-source software has evolved. It all depends on your point of view. Most people would agree that on-demand and open-source are gaining market share at the expense of the incumbents, especially among smaller businesses.

But Ellison is playing in a different league. He looks at MySQL, which Sun acquired, and doesn't see it eating his lunch. He looks at Salesforce.com and NetSuite with his parental, velociraptor eyes and doesn't see them as worth pursuing at this time. That may change down the road. Oracle has consumed most of its worthy competition from the old world, and it will get hungry again, especially if it wants to expand its market downstream from the large enterprises.

March 28, 2008 8:33 AM PDT

Marc Benioff: From assembly programmer to software magnate

by Dan Farber
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In this Super Techies interview, I talk with Marc Benioff about his career in the software industry. Benioff is the co-founder, chairman, and CEO of Salesforce.com, which has led the business software-as-a-service revolution with its CRM-based platform. Salesforce.com is expecting to reach the $1 billion revenue threshold in its 2009 fiscal year, ending January 31, 2009.

In the interview, Benioff discusses his early work developing games for the TRS 80, Apple II, and Commodore 64, and his turn as a summer intern at Apple in 1984, coding in assembly language for the Macintosh.

Benioff also shares what he learned working alongside Oracle founder Larry Ellison during his 13 years at the company. In addition, he outlines the origins of Salesforce.com, which he started in 1999, and offers some insight into his aggressive marketing strategies and recipe for business success.

See also:

More Super Techies interviews
Marc Benioff taunts the awakened dinosaurs
Benioff takes stock of software shifts

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About Outside the Lines

Dan Farber is the editor in chief of CNET News. He has covered technology for more than two decades, and he previously served as editor in chief of ZDNet, PC Week and MacWeek. Outside the Lines explores the intersection of business and technology.

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