Outside the Lines

On this week's EIC Squared podcast, ZDNet's Larry Dignan and I discuss the legal tussle between Apple and the Mac cloner, Psystar.

This week, Psystar sued Apple on antitrust grounds. Psystar execs said they just want to make the Mac OS "more accessible" by offering it on cheaper hardware than what Apple provides. It's hard not to imagine Apple fighting this one to the bitter end and Psystar getting crushed in a lengthy litigation.

Another battle is brewing with Cisco Systems adding e-mail and calendaring to its on-demand, collaborative software platform with the acquisition of PostPath. This might speed up Microsoft's delivery of an on-demand software suite. If Cisco wants to push its suite further, Zoho would be an acquisition target.

Larry and I also discuss the coverage of the Democratic National Convention. And I share my thoughts on Dell's cloud computing efforts, which means selling bare-bones servers optimized for cost, operational efficiency, and energy conservation.

SAN FRANCISCO--Standing 52 stories in the air at the upscale Carnelian Room in the Bank of America building here, executives from Dell, Facebook, and Salesforce.com discussed the meaning and use of the latest technology buzzword, cloud computing.

The sky was blue and cloudless, but it didn't adversely impact the atmosphere of what turned out to be a Dell marketing event. It was pitched as an announcement about a partnership that involves "the next generation of cloud computing."

You might recall that Dell is the company that owns the URL Cloudcomputing.com, and made a failed attempt to trademark the phrase. Earlier this month, the United States Patent and Trademark Office rejected the company's application. Dell marketing head Andy Rhodes wasn't willing to comment on whether Dell would appeal the USPTO decision.

Despite the cloudless sky, the speakers offered genuine insights into cloud computing, an umbrella term for "hyperscale" computing that covers everything from delivering compute services like a power utility delivers electricity, to simply hosting applications off-premises (see also software-as-a-service and on-demand computing).

Event host Forrest Norrod, vice president and general manager of data center solutions at Dell, defined cloud computing as an economic enabler for applications, not just for single applications but for platforms-as-a-service, such as Salesforce.com. He emphasized the economies of scale advantage that cloud computing has over client/server and previous generations of infrastructure deployment.

Dell is currently a cloud computing arms supplier to companies such as Facebook and Salesforce.com. "Dell is focused on early adopters and large customers, about 50 worldwide, to provide optimized servers, storage, and data center infrastructure," he said. "Cloud computing is still an emerging market, with standards across the framework and software stack still emerging. We are trying to promote an ecosystem to build the software stack on top of the infrastructure. You will gradually and judiciously see us add capabilities up and down the stack.

Norrod pointed to recent Dell acquisitions--Message One, Silverback Technologies, and Everdream--as examples of Dell's focus on software, not just the hardware piece. Increasingly, both Dell and HP are building out their software stacks to compete with Sun and IBM for providing highly automated data centers running commodity hardware optimized for cloud computing.

Jonathan Heiliger, Facebook's vice president of technical operations, had some praise for Dell. "Dell is doing the most aggressive things possible to optimize for cloud computing," he said. "We think Dell is perhaps the furthest along and we see them as a thought leader." Facebook has more than 10,000 servers, Heiliger said, and it's safe to assume any of them come from Dell.

He noted the price of hardware is not the biggest issue. Vendors can even sell hardware at a loss or at a fixed margin cost to get the initial business. "What we have seen in the landscape is that most server providers are trying to provide Lexus quality products at a Toyota price. We are looking for Scion products at a Scion price," Heiliger explained. "(Vendors) have to be creative around power and airflow optimization. The cost of operating the hardware is key; you have to take down the operating cost, not just the server cost."

For Heiliger that means bare-bones servers. "We don't need fancy graphics chips and PCI cards," he said. We need one USB port and optimized power and airflow. Give me one CPU, a little memory and one power supply. If it fails, I don't care. We are solving the redundancy problem in software." Blade servers are not ideal, he said, because of the higher cost and proprietary lock-in that come with the lack of a standard chassis.

Check out the video interview I conducted with Heiliger about managing infrastructure hypergrowth as Facebook adds 250,000 users per day.

Claus Moldt, vice president of technical operations at Salesforce.com, offered similar comments to the previous speakers. The company is phasing out Sun equipment and standardizing on Dell servers (Dell is a customer of Salesforce.com). Salesforce.com has two data centers in the U.S. and one due to go online in Singapore later this year. Moldt said his biggest challenge is capacity planning, making sure that as customer usage patterns change, the Salesforce infrastructure can adapt instantly.

Dell is betting big on cloud computing to boost its enterprise footprint. At this point, Dell doesn't have plans to build its own cloud to provide hosting for external applications, Norrod said. But, there may come a time when being an arms supplier won't be enough for Dell to be competitive. In addition, selling bare-bones servers can't be much of a high margin business, which is why Dell is moving more into software and services. Norrod said Dell's cloud computing efforts have been a large component of Dell's recent market share growth. Dell's second quarter earnings due tomorrow should give a more precise indication of the impact of the cloud on company's business.

On this week's EIC Squared podcast, ZDNet Editor in Chief Larry Dignan and I debate whether Amazon.com's Kindle e-reader is the next iPhone.

That is a big stretch, especially given the way the iPhone has turned the smartphone business on its head, at least from a product design standpoint. The Kindle is a nice product, and Amazon could bring music, video, and other kinds of content to the device, but it's doesn't have the Steve Jobs touch.

In addition, all the talk about Kindle's skyrocketing sales doesn't ring true. If the Kindle were on such a hot streak, Amazon founder and CEO Jeff Bezos would be talking up the sales numbers. All I know is that I keep getting huge Kindle ads in my face every time I go to Amazon.

After a few hundred times, Amazon should figure out that I am not interested in the Kindle and should show me something that I might actually buy based on my history and the recommendation engine. That would certainly be a more lucrative way to use the front door advertising space.

In the podcast, we also discuss Best Buy becoming an iPhone distributor (good for both companies and not for Wal-Mart) and Gartner's endorsement of the iPhone as enterprise-ready. In addition, we note Dell's latest refresh of its Latitude laptops, including a quick-start feature and a battery that can give up to 19 hours of juice.

On this week's EIC Squared podcast ZDNet's Larry Dignan and I discuss Dell's ambitions to get into the crowded music player industry, Microsoft's interesting focus group with Vista and how the broadband wars are shaking out.

Dell might make another attempt at bringing a music player to market. With DRM unraveling, Dell doesn't need to beat iTunes, just offer a relatively cool and cost effective listening device that accesses multiple music services via Wi-Fi. Microsoft has a perception problem with it comes to Vista. That is well known, but it may not be because the operating system is lacking. Microsoft conducted focus groups for an operating system called Mojave (which was really Vista) for non-Vista users. Turns out the focus group overwhelmingly liked Mojave, which makes you wonder what caused Vista to have so many detractors at its inception in the market.

Larry offers his take on the battles among Comcast, Verizon and AT&T to win over each others' customers. With three major players, they can compete and divide up the spoils amongst themselves...like the oil companies.

On this week's EIC Squared podcast, ZDNet's Larry Dignan and I discuss the celebrity interviews at the D6 conference, hosted by Walt Mossberg and Kara Swisher. Unfortunately, I called in from the San Diego airport United Airlines gate area, so you'll hear crying children and the ticker taker coaxing me to get on the plane. Larry gives the lowdown on Dell's earnings and the most recent security issues, patches from Apple, and the Comcast hack.

In this week's EIC Squared podcast, ZDNet's Larry Dignan and I discuss the latest news, including SAP's management changes, Dell's woes, Intel's new mobile chip, life extension for Windows XP, and Google's lottery winners.